BMW originally joined hands with Hollywood superstar Arnold Schwarzenegger and Salma Hayek, who was nominated for the Oscar for the movie "Show Love", to shoot the Super Cup advertisement for the brand's pure electric flagship sUV iX, which is about to be launched in the United States in March. The advertising plot shows Arnold playing Zeus, the god of lightning, and Shama playing Zeus's wife, Sheila, the couple retired to California to enjoy a peaceful life, but in order to get rid of Zeus's boring retirement life, Sheila gave Zeus 1 iX to rejuvenate him!
At present, BMW's original factory has increased its efforts to promote the new generation of electric products around the world, such as the advertising period of the 2022 American Football Super Cup to warm up for the launch of iX North America, and bmw original factory has also specially joined Arnold Schwarzenegger and Salma Hayek to participate in the shooting.
In the ad plot, Arnold Schwarzenegger plays Zeus, the mythical lightning god of Sheila, and Samar Hayek plays his wife, Hera, who emigrated to Palm Springs in the United States for a peaceful retirement after announcing their retirement to the gods at Mount Olympus.
However, after a period of time, neighbors in California continued to ask Zeus to use his lightning power to help restore electricity such as chainsaws and electric golf carts, and even his wife, Sheila, used Zeus's electricity to turn on the microwave oven, which was tedious and annoying retirement that made Zeus tired.
In order to rejuvenate Zeus in retirement life, his wife Sheila specially purchased a new BMW iX pure electric flagship SUV for her family, which finally allowed Zeus to have more stimulation in retirement life and fully exert the power of the god of lightning, and even the couple was quite happy to ride the iX pure electric SUV in Palm Springs, California. In fact, when Bmw launched the Super Cup advertisement for the first time, it was in 2015, together with the American news anchor Katie Couric and the sports anchor Bryant Gumbel, to promote the first electric mass production car of the BMW brand at that time, i3, and this time launched a similar Super Cup advertisement, which has the meaning of inheriting the past.
At present, in addition to the launch of the Super Cup advertisement, the original manufacturer also predicted that in March 2022, the BMW iX car series will be jointly listed in the US market, that is, the pure electric sedan i4 series. The BMW iX currently starts at $83,200 in the U.S. With the launch of the relevant pure electric new car, BMW hopes to achieve the goal of 50% of the global sales of electric vehicles in 2030.