Not long ago, the Mercedes-Benz A-Class decided to withdraw from the US market. Although Mercedes-Benz announced to the outside world because of product adjustments, but in fact it is essentially because of the decline in sales, according to Mercedes-Benz's sales in the fourth quarter of 2021, Mercedes-Benz A-class sales fell by as much as 65.9% year-on-year.
In China, the sales of Mercedes-Benz A-class have also been tepid, with only 56,639 vehicles sold in the whole year of 2021. The highest monthly sales are less than 10,000 vehicles. The same is true for entry-level luxury car days such as bmw 1 series and Audi Q2. The BMW 1 Series sold just over 4,000 units in the month of last year's highest-selling series. Not long ago, Audi brand CEO Marcus Dusman claimed to discontinue entry-level models such as audi A1 and Audi Q2, focusing on creating more profitable luxury models. So it seems that entry-level pseudo-luxury cars are not good at fooling consumers?
In fact, the Audi A1 and Q2 are the lowest starting price models in the BBA, but the former is not currently entering the domestic market but is sold in the European market. Because of this, Audi has also been criticized for not being luxurious enough. Even other models such as BMW 1 Series and Mercedes-Benz A-Class have a general reputation in the market, and many consumers bluntly say that this is a product of face, and people who understand cars cannot buy these cars at all. After all, as a scooter, in the same price point, it is true that in terms of practicality, there is no Accord, Magotan and other models to come better.
However, in response to this view, Xiaobian personally also has reservations. After all, although it is an entry-level car, a luxury car should still have the character. After all, there is never the best vehicle, only the most suitable for you. However, at present, it is obvious that entry-level luxury cars such as Audi Q2, Mercedes-Benz A-Class and BMW 1 Series are not suitable for the domestic market.
This is not difficult to see from the sales volume. After all, it is still a minority in China that can only be used for transportation, and most people's cars have some other family uses in addition to transportation, such as may be responsible for the commuting of a family, etc., but such entry-level luxury cars are often greatly discounted in other aspects, such as the space of the vehicle and so on.
Although the daily transportation of small car city life is flexible, convenient, fuel-saving and energy-saving, it is obvious that at present, there are more cars that are more suitable for transportation, and the room for consumers in this price range is too large, and today's consumers are no longer the previous consumers. This generation of young consumers, they are more inclined to the practicality of the vehicle, the brand power is secondary. Moreover, compared with fuel vehicles, today's young people tend to choose a new energy vehicle. After all, it is more fuel-efficient and energy-saving, not to mention more cool.
Written in the end: In fact, in the early years of the fit, Xiaobian's favorability for this kind of car is also very high, once like Chery QQ small domestic cars have also swept the country. But with the change of time, slowly, many consumers may be the same as Xiaobian, the trend of cars will be more focused on practicality and functionality. From the Mercedes-Benz A-Class's decision to withdraw from the U.S. market, to the discontinuation of the Audi A1 and Q2, do you think there will be a spring for small cars?