Since Carl Benz invented the first car, throughout the history of automobile development, it is actually a history of constant innovation, but also a survival of the fittest, and there is a history of discontinuation and withdrawal of models. Including the Beetle, crown and some other classic models that we are familiar with, these discontinued models have one thing in common, because of the dismal sales, otherwise they will not fall to the point of discontinuation.
As time enters 2022, there are also many classic models that have recently been discontinued, and even models including many luxury brands will be officially discontinued this year to see who has them.
Audi A1
The Audi A1 may not be too familiar to domestic consumers, but we are familiar with the Audi A3. Compared with the A3, the Audi A1 is actually lower positioned, the cheapest Audi car, although the price is cheap, but this does not change its dismal sales.
In fact, Audi A1 has entered the country in 2010, and Volkswagen Polo, is based on the PQ25 platform to build, because the domestic demand for small cars is not high, so audi A1 has not been able to achieve domestic production. "High price, low configuration, small space" is the impression left by the Audi A1 to most people, the same price optional models are too many, even if the Audi has a special love, the domestic version of the Audi A3 is much higher than its cost performance.
What's more, the Audi A1, which was born in 2010, was not replaced until 2019, and Audi itself did not attach great importance to the Audi A1, in addition to the fair performance in the European market, the sales of audi A1 overseas were extremely dismal. To this end, under the influence of the wave of electrification and the shortage of chips and the rise in raw material costs, at the beginning of this year, Audi said that it would stop production of Audi A1 this year, and Audi Q2 would also stop production.
On the surface, the suspension of audi A1 and Q2 is a choice that Audi is forced to make in order to cope with the tight supply of raw materials and chip shortages, the purpose of which is to sacrifice the low-end product line to ensure the chip supply of high-end models. In fact, the reason why these models are really abandoned is that sales are too low, there is no need to exist, and it is better to completely stop production and focus on other valuable places.
BMW i3
As BMW's pioneering work in the pure electric vehicle market, bmw i3 since its listing in 2013, the cumulative sales of more than 250,000 vehicles, in these nine years, for BMW to enter the pure electric market has made great contributions.
With the continuous listing of more pure electric products in BMW, bmw i3 has also completed its mission, and this year's BMW i3 will also usher in a complete shutdown. However, the name "i3" will continue to exist in China, and the BMW pure electric version 3 series will replace the BMW i3 for sale in the future.
As for the reason for the discontinuation of BMW i3, in fact, the speed of update and iteration of opponents in the new energy market is too fast, resulting in BMW i3 being uncompetitive in the market. For a pure electric vehicle priced at more than 400,000 yuan, its cruising range is less than 300km, and such endurance performance is placed in today's pure electric market, and there is no chance of winning.
In addition, the pure electric version of the iX3 and 3 series launched by BMW behind is far better than the BMW i3 in all aspects, and the discontinuation of the BMW i3 is also expected.
Volvo Station Wagon
In China, the station wagon gives most people the feeling of a sedan with the tail upturned. In the traditional European perception, the sedan is a strange model that flattens the butt of the station wagon. In the European market, station wagons account for more than 40%, and its status is like domestic SUVs.
However, when the station wagon enters the country, due to the difference in the consumption concept of the Chinese people, there is neither MPV comfort nor SUV as the high passability of the station wagon, it is a niche market from beginning to end, no matter which brand of station wagon, sales are all dismal.
To this end, Volvo's domestic V60 and V90 station wagons will be officially discontinued, but the good news is that they are not all discontinued. According to official news, the V60 model will retain the Cross Country version and the high-performance Polestar version, while the V90 model only retains the Cross Country version, which is also a little comfort for domestic station wagon enthusiasts.
Write at the end:
The above are the luxury brand models that have been confirmed to be discontinued this year, fortunately, for domestic consumers, these models are not well known, and the fan base in China is also limited, and their suspension will not cause too much repercussions.
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