In the fuel market, Audi has always been at the bottom of the BBA, which although it has a certain relationship with product performance, it is also inseparable from the objective fact that its brand premium ability is insufficient. Nowadays, in order to achieve curve overtaking at the time of new energy change, Audi has not only carried out a series of strategic layouts in electrification, but also opened the way upward in brand image.
Audi CEO Marcus Dusman said that the Audi A1 and Q2 models will be officially discontinued after the end of the product cycle and there will be no successor models, thus ensuring the competitiveness of the Audi brand in the high-end market. At the same time, the future will rely on the launch of more top-of-the-line luxury models to maintain profit growth.
Audi A1 has faded out of the domestic market for a long time, people only have feelings for it, and many people are still surprised by the suspension of Audi Q2. As a small SUV, the Audi Q2 does not have a long history, was born in 2016, was domestically produced and listed by FAW-Volkswagen Audi in 2018, and in order to meet the needs of domestic consumers, the wheelbase has been extended. Although from the perspective of time node, the domestic Audi Q2L has entered the end of the product, but last year still sold 48746 vehicles sales performance, the average monthly sales of about 4,000 vehicles, or has a certain market foundation.
From the perspective of audi officially not mentioning the domestic Audi Q2L model in the domestic market, it may not be affected by the suspension of production in the short term, but when the product cycle is completely over, the Audi Q2L may become the masterpiece of luxury small SUVs. However, in the context of electrification transformation, increasingly fierce competition in the luxury market, chip shortage and parts price increases, Audi Q2L may also be stopped at any time. So for the friends who like this SUV, or buy early and enjoy it.