Recently, according to overseas media reports, Audi CEO Marcus Dusman has confirmed that Audi A1 and Q2 will not launch follow-up models, and Audi will focus on creating more profitable luxury models. In an interview with German media, Marcus also said: "Audi, as a luxury brand, will improve its brand positioning, and we will reduce the production of its low-end models and increase the number of luxury models." ”
The Audi A1 is Audi's entry-level small car, the price is very affordable, mainly for young users who pursue fashion and cost performance. Subsequently, Audi launched the Audi Q2 as a new entry-level model, the shape is more stylish, and the domestic market also launched an extended version of the Q2L. With the continuous introduction of more Audi models, these two models have gradually faded from people's vision, and Audi electrification will be applied to more luxury models in the future.
In the future, after the discontinuation of the Audi AQ and Audi Q2, the Audi A3 will become the entry-level model of the brand, and more luxury models will be launched soon. According to Audi product planning, Audi will launch Audi Q4 e-tron, Q5 e-tron, e-tron GT and other models this year, based on Audi's new brand positioning to create a pure electric luxury model will be officially launched in 2025, in 2026 will launch its last model equipped with internal combustion engine, in 2030 Audi will be completely transformed into a pure electric brand.