How much a car can really be worth is not just the pricing of used car dealers, another important pricing party is easy to ignore, that is, insurance companies.
People with hearts may not turn over the insurance limit of commercial insurance, it is possible that the second-hand car dealer will give you a second-hand car priced at 350,000, and the insurance company may give you a maximum loss limit of only 250,000.
Take, for example, prado.
The price in the Prado market today is seriously divorced from the essence of its products, and the core intrinsic value can no longer be judged by the simple second-hand car market, after all, the long-term speculation has made its second-hand price out of the normal trajectory.
Around 2016, a 2.7L displacement Prado landing price needs to be more than 400,000 yuan, if the market does not hype it, according to the 6-year retention rate of 60% to calculate, the second-hand car residual value of this car should be around 200,000-250,000.
But the current price of second-hand Prado 2700 still needs about 350,000, and the price is even higher for Prado, which is in good condition for a small number of kilometers.
What concept? If you bought a Prado in 2016 for around 400,000, even the smallest displacement 2.7L version, this car will basically not have much loss when it is sold now.
Rational analysis, the price of the vehicle will often fluctuate with the arrival of the modified model, but the Prado is a complete exception, the car has not made major changes in the past 10 years, that is to say, the market price has soared, and the product power has not changed.
In the past two years, the market has launched a hype for the Prado, and under the gimmick of the so-called large-displacement exit from the historical stage, a large amount of capital has begun to coax the car, and the price of the new car has soared from about 360,000 in the year to more than 500,000 today, and the rise in a few years has easily exceeded 150,000.
This is also doomed, these increases are bubbles, after all, the product has not changed in nature, and the group of people who bought the Prado in the early days naturally became the biggest beneficiaries.
However, consumers are becoming more and more rational, the circulation of this hyped used car in the market is also gradually decreasing, 350,000 to buy a 6-year-old Prado has no cost performance at all, and the new generation of user groups do not recognize the product power of the old Toyota.
No sense of technology, no control value, no sense of fashion, although it has good reliability, but for those who do not have a limit crossing user group, excess reliability is not too attractive.
That is to say, there are not many car scenes that need prado, most of the current industry vehicles can be satisfied, on this basis, the shortcomings of prado are very obvious, and the properties that are hyped up will inevitably return to reality with the decline in heat in the later stage.
Hanging on to the high price can not be sold, the car sales cycle is pulled to an infinite length, everyone can not resist the time of collapse, and the second-hand car is never just needed, there is no control price.
A while ago, I really talked to the car dealer a lot, the popularity of the Prado has been far less than before, the price is too high and the future situation is uncertain, the former god car has been in the market, not as god as imagined.