People familiar with the Great Wall Euler brand should know that Euler's brand positioning is "a car brand that loves women more", it sees the power of "she" and chooses to stand firmly with "her". And Hello! "Big Girls" is a women's documentary interview program that talks to female strivers from all walks of life, showing their thinking, choice, persistence and transcendence in their respective situations, and recording the voices of women of the times.
Hello! The "Big Girl" program complements the core concept of Euler's good cat "love women more", and has become an in-depth cooperation under the common tacit understanding.
On February 18, 2022, Euler Good Cat X "Hello! The "Big Girl" online media communication meeting was officially opened, working with many media to jointly explore the efforts and struggles behind independent and confident women in the new era online. The communication meeting continued the value theme of the show, Euler Good Cat and Good Cat GT once again endorsed independent and confident women, and paid tribute to "her time" with the guests on the spot, so that "her power" could be seen by more people.
Based on the in-depth insight into women, Euler Good Cat inherits a unique styling style full of retro colors, giving the classic more fashion and technological beauty, and the design aesthetics of the whole vehicle are tailored for the new generation of women. In addition, the new car is equipped with a series of female-friendly settings such as seat heating, seat massage, active braking, parking assistance, and 360-degree panoramic images, which are loved by the majority of users. Euler Good Cat GT provides more diversified choices for female users with a cool, wild and futuristic sports style.
In 2021, Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming the annual sales popular model in the A0-class BEV market; in the first month of 2022, Euler Good Cat ushered in the opening with a sales performance of 9,020 vehicles. Euler Good Cat has become a typical representative of automotive category innovation, and has proved its strength value and popularity through excellent market performance.
From Euler Good Cat LOHAS, Euler Good Cat GT Elopement Tour, to this "Hello! Big Girl", Euler Good Cat has completed the sublimation of "female friendliness" from individual to group, from emotional integration to common voice, and has become a growth partner who understands the new generation of women. Through these more easily perceived trend methods, Euler Good Cat has embodied the spiritual value connotation of the product, opened up the empathy bond with users, and successfully broken the circle cognition, realizing the further transmission of brand cultural value.
Brother Rudder:
As a pure electric small car under euler, a "car brand that loves women more", Euler good cat will continue to evolve in the future, become a good partner for more women, and witness their growth and self-worth breakthroughs. I believe that there will be more "big girls" in the future and find a more sparkling self.