On February 19, BYD announced the official listing of a new generation of yuan PLUS, with a price range of 131,800-159,800 yuan.
This is the first A-class pure electric SUV of BYD e platform 3.0, and the previously listed BYD Dolphin is also based on the e platform 3.0. With the launch of these two more widely positioned pure electric models, BYD e platform 3.0 will also enter the era of large-scale popularization.
Wang Chuanfu, chairman and president of BYD, said at the e-platform 3.0 press conference last year that the platform is the most critical layout in the new energy vehicle revolution promoted by BYD, from electrification in the first half to intelligentization in the second half, and it is also the cradle of the next generation of electric vehicles.
It can be seen that starting from the e-platform 3.0, BYD's products will begin to highlight the characteristics of smart electric vehicles.
At the same time, taking platform e-platform 3.0 as an opportunity, BYD will accelerate its overseas strategy. At the metaPLUS listing press conference, BYD also announced that the meta PLUS opened pre-sales in the Australian market at the same time, naming ATTO 3. This is BYD's first "strategic going to sea" global passenger car.
"E-platform 3.0 and overseas strategy" will be the main theme of BYD's development this year and in the next few years.
The time has come to test e-platform 3.0
E platform 1.0 and 2.0 allowED to successfully sit in the top seat of the domestic new energy vehicle market, even in the face of Tesla's strong competitors, BYD still relies on years of technology precipitation and user accumulation, strongly maintaining a leading position for Tesla.
In the past 2021, BYD's sales of new energy vehicles in China increased by more than 2 times year-on-year to nearly 600,000 vehicles, exceeding Tesla's sales of more than 320,000 vehicles in China.
As the new energy vehicle market enters the era of intelligent electric vehicles, new energy vehicles with intelligent attributes are bound to become the mainstream. The e-platform 3.0 is here to cope with this trend and is also the basis for BYD's shift to smart electric.
The primary feature of e platform 3.0 is high integration, which integrates the previous distributed electronic and electrical architecture into a centralized electrical and electronic architecture composed of four major domain controllers, including intelligent power domain, intelligent vehicle control domain, intelligent cockpit domain and intelligent driving domain.
This innovation is equivalent to opening up the two veins of the various structures inside the car, making their interaction with each other more frequent, and greatly improving the level of intelligence of the whole vehicle.
It is with the blessing of e-platform 3.0 that meta-PLUS has the opportunity to carry BYD's latest DiLink 4.0 intelligent networking system. The intelligent experience of this human-machine system will have a leap in level compared with the previous generation.
The second feature of e-platform 3.0 is the world's first eight-in-one electric powertrain and a new electric four-drive system, which not only significantly improves the endurance level of electric vehicles, but also broadens the working temperature of electric vehicles and enhances the power performance.
The new Yuan PLUS has a range of 430 km and 510 km, as well as 150 kW peak power, 310 N·m peak torque, 204 horsepower, 7.3 seconds 100 km/h acceleration performance. These indicators are already excellent in the A-class pure electric SUV camp. The biggest contributor behind it is e platform 3.0.
In addition, thanks to the e-platform 3.0, the new PLUS has a class-leading 2720mm long wheelbase and the rear seats support 4/6 ratio flattening. The blade battery, which can be recharged and discharged more than 3,000 times, guarantees the safety of the new yuan PLUS.
In short, with the blessing of e-platform 3.0, which is more in line with this era, the market prospect of the new generation of metaPLUS will not worry BYD. It is reported that since the opening of pre-sale on New Year's Day this year, Yuan PLUS has received more than 20,000 orders.
The first battle at sea was won
The task undertaken by the new yuan PLUS is not only to test the color of the e-platform 3.0, but also BYD's overseas strategy. The Yuan PLUS is BYD's first "strategic going global" global passenger car.
At the listing press conference, BYD announced that the first stop of the new yuan PLUS will be Australia, and it will open the listing at the same time as in China. The Australian-listed yuan PLUS is named ATTO 3, and the official guidance price is 44990 Australian dollars (about 204,100 yuan) to 47,990 Australian dollars (about 217,700 yuan).
According to local media reports, BYD will reach a partnership with local Australian distributor Nexport, which will sell yuan PLUS EVDirect.com its online platform. This means that the new yuan PLUS will implement a unified official pricing, and consumers will enjoy the convenience of unified pricing online and offline.
At the scene of the metaPLUS listing press conference, Luke Todd, the general manager of Australia EVDirect, said through video that BYD Australia Experience Center will also open at the same time, and he is confident that ATTO 3 will be strongly loved by Australian customers.
Nexport plans to import 15,000 ATTO3s by the end of 2022, demonstrating the dealer's ambitions to surpass Tesla in its first sales year. Tesla sold 15,000 new cars in the Australian market in 2021.
Yuan PLUS is the second new energy vehicle exported by BYD overseas, the first is bydir Tang EV.
In May 2021, BYD announced that it will make Norway the first stop to enter the European passenger car market and plans to deliver 1,500 Tang EVs to Norway within this year.
On December 21, 2021 local time, BYD successfully delivered the 1,000th Tang EV in Norway. Shu Youxing, general manager of BYD Europe Co., Ltd., said: "Tang EV is BYD's first new energy passenger car to go to Sea norway, and the delivery of the 1,000th Tang EV shows that BYD has taken an important step in the overseas passenger car market. ”
According to data from the Norwegian market, the specific sales volume of Tang EV in 2021 is 1046 vehicles, which is the first domestic new energy vehicle brand to exceed 1,000 units in the local area.
Bydir's ability to achieve overseas layout is inseparable from his overseas accumulation over the past few years.
It is reported that in the past ten years, BYD brand electric buses and electric taxis have been sold to six continents, more than 50 countries and regions, and more than 300 cities around the world. Among them, BYD's pure electric bus ranks first in Europe's market share, and its market share in Japan is as high as 70%.
Therefore, it is the success of the previous station that makes it logical to win the first battle of BYD passenger cars today.