Now more and more car companies have also begun to launch sub-brands after their own success. The sub-brands launched by these car companies are some that have done well, and some that are mixed up poorly.
To be honest, most car companies launch their new sub-brands are pouring a lot of effort, resources, funds and technology will be tilted to it. Once Chery and Israeli car companies cooperated with a brand, quite tall, presumably friends are very familiar with, that is, Qoros Motors. Qoros Auto was positioned as a high-end brand at the beginning of its establishment, BMW's designers, Audi's designers are a big digger, and the most important is also Jaguar engineers. After the car was developed, it considered the problem of parts, at which time Chery suggested that the sub-brand use some Chery spare parts to reduce costs, but Qoros was like a spoiled child, not only completely rejected Chery's opinions, but also replaced all designers and executives with foreigners.
Why? The reason is very simple, want to package themselves into a foreign brand, and all of its parts are used in the international first-line big brand, only buy expensive, do not buy the right, in Qoros car performance vividly. But the problem is that you are just starting out, where will consumers recognize? Where to sell the car is built is another question. At this time, Chery suggested that Chery dealers throughout the country set aside a part of the area for selling Qoros automobiles and push the products to the market as quickly as possible, but at this time, Qoros Automobile was arrogant and arrogant, and did not adopt Chery's opinion at all, thinking of eating a fat man. The strategy adopted is to spend a lot of money to build a separate store, and it seems that as long as it is related to Chery's opinions, all of them will be rejected. To paraphrase Suzuki, I wouldn't compromise with Chery even if I died. The current situation, everyone is in the eyes, Qoros has almost gone bankrupt.
After talking about unhappiness, let's talk about another successful case, that is, Changan Automobile. Changan Automobile has not only developed well in the past two years, but its younger brother has also sold well, such as The car brand of Changan Auchan.
In fact, Auchan Automobile, which has been strongly supported by Changan Automobile, has shown a unique trend, since the formal determination of the transformation in 2018, The sales volume of Changan Auchan has increased rapidly, and many people may not think that the cumulative sales of Changan Auchan in 2021 have reached about 230,000 vehicles. What is this concept? It has entered the top ten of China's auto list. It is no exaggeration to say that Changan Auchan has now become a shining business card under Changan Automobile. Why do consumers buy it that way? Because Auchan is also a brand new brand, just like Qoros. Why did Qoros fail and Auchan succeed? That's definitely the competitiveness of the product.
Let's briefly introduce a blockbuster SUV under Changan Auchan, that is, Changan Auchan X7 PLUS. Through the introduction of this model, small partners should also be able to feel why Auchan will succeed.
First, let's look at the exterior design of this car. There are a thousand Hamlets in the eyes of a thousand people, and aesthetics really can't be unified. But for our cars, often the bigger the appearance of the model, the more beautiful the appearance, which is beyond doubt. Changan Auchan X7 PLUS has a huge body data, although it is a compact SUV, but the body data is particularly overstepping.
From the front of the car, the integrated, fierce design is quite obvious, sharp headlights, split design, diamond-shaped black grille, revealing a good sports atmosphere.
The side of the model looks really quite large, let's first understand the data part, Changan Auchan X7 PLUS is a compact SUV, the length, width and height are 4730/1870/1720mm, the wheelbase is 2786mm. The wheelbase is close to 2 .8m, and the width of the car is close to 1.9m, which is definitely the big hunk in the compact SUV, and it is also equipped with R19-inch dark aluminum alloy wheels, which is not only practical and strong, but also relatively excellent in aesthetics.
As for the rear of the new car, in order to ensure the safety of passengers, it is also designed to be more stylish and grounded. Changan Auchan X7 PLUS adopts a combination of through-channel chrome trim strips and through-type taillights, and the sense of fashion and security are well integrated.
The design of the interior is also quite good, and the material is more exquisite, the new car uses a lot of matte texture of the scrub, but also equipped with a floating screen design, the sense of design and technology has been greatly upgraded. The entire interior is designed in a wrap-around style, which looks more stretched and luxurious.
Changan Auchan X7 PLUS is equipped with a 12.3-inch suspension screen, equipped with an octa-core chip, and built-in On Style3.0 intelligent car networking system, which makes speech recognition faster, the operation is smoother, and the car use scene is more abundant.
It is worth mentioning that the new car has a child care model and is also equipped with a transparent chassis function. The transparent chassis must be very clear to the friends, and it can clearly see the dead end of the vehicle. The child care mode is to automatically push children's favorite songs, and will also adjust the air conditioning wind direction and temperature to make the children in the car more comfortable.
In general, the interior details of Changan Auchan X7 PLUS are ideal, the technology configuration is also sufficient, coupled with the design of the interior color, let us see the sincerity of this model.
The rear seat is spacious, with the industry-first space getaway chair and ventilation, heating and memory functions. In addition, the seat is also made of punched material, which is not only comfortable, but also has a good breathability. The rear seat is spacious, equipped with the rear central armrest and panoramic sunroof, which has been praised by many car owners in terms of ride comfort.
Looking at the powertrain, Changan Auchan X7 PLUS is equipped with a 1.5T Blue Whale engine, peak torque of 300N·m, maximum power up to 188 horsepower, equipped with a seven-speed wet dual-clutch transmission. This engine does not need to be introduced, the top ten engines of China's core. The gearbox is a product designed by Changan's own research and development center set up in the Uk, and this set of powertrains has obvious advantages compared with Haval H6 or Boyue models. As a simple example, the Haval H6 1.5T has only 169 horsepower.
In general, this Changan Auchan X7 PLUS product is very competitive, is the starting price of such a model to reach the 100,000 level? Not really. The price of Changan Auchan X7 PLUS is also its killer skill, starting at 79,900 yuan, even if you buy a flagship model, it is only 133,900, how do you think the cost performance is?