Last month, Baoneng Automobile's new car tasting meeting was held at the Guangzhou Baoneng Qoros Center, at the press conference, Baoneng released the GX16 under the high-end brand BAO and the C21 model under Qoros Automobile, and the company also looked forward to the 2022 plan. But on the other hand, Baoneng's crisis is not at all inferior to opponents such as Huaxia Happiness and Taihe Group. In the case that the real estate business cannot continue to transfuse blood, can Baoneng Automobile turn over this year?
For now, everyone has almost lost confidence in real estate companies to build cars. Although Hengchi 5 under Evergrande Automobile has obtained the permission of the Ministry of Industry and Information Technology, everyone has no bottom in how to achieve future sales. In addition to Evergrande, Nezha Automobile, which Huaxia Happiness has injected capital into, has now been taken over by 360 Group, and R&F Real Estate's takeover of Huatai Automobile has long become a blank piece of paper. The days of Baoneng Automobile were equally tragic.
According to the data of the enterprise investigation, a directly operated store of Baoneng Automobile, Dezhou Baoneng Automobile Sales service Co., Ltd., has become a dishonest executor, but the target is less than 10,000 yuan. According to the enforcement documents of the Dezhou Economic and Technological Development Zone Court on February 13, the court froze Yao Zhenhua's bank deposits of 5936.64 yuan. If it is said that this debt of thousands of yuan still needs to be enforced, then it can be seen that the financial situation of Yao Zhenhua, the head of Baoneng, is extremely tight.
However, how brilliant was Baoneng in the past, taking Baoneng Automobile as an example, its four car-making bases in Guangzhou, Hangzhou, Kunming and Xixian New Area have a total area of 11,656 mu, and the total planned production capacity has reached 3.3 million vehicles per year, but as of now, due to the poor production and sales of Qoros Automobile, the actual production capacity of Baoneng Automobile is only 350,000 vehicles.
Since July 2021, Baoneng Automobile has begun to carry out large-scale layoffs, with a reduction rate of more than 65%. The remaining employees were also exposed to months of unpaid wages and social security arrears by the company. In terms of marketing, Baoneng Automobile is also constantly dismantling the provincial marketing department, and Baoneng relies most heavily on and is also the earliest provincial direct store - Baoneng Tianjin Dasi Store has also been closed. Even if Baoneng successfully mass-produces, future marketing is still a major problem.
However, as far as the latest press conference is concerned, Yao Zhenhua is still full of confidence in 2022. "At the beginning of 2022, Guangzhou Baoneng Automobile introduced the Strategic Shareholding of Guangzhou Development Zone Science City Group and SSGKC Group, and is currently promoting the research and development of new energy models, base construction, equipment introduction and other work at full speed." After the introduction of state-owned assets, the controlling shareholder of Baoneng Automobile is no longer Yao Zhenhua, but Guangzhou Development Zone.
With the support of Guangzhou's state-owned assets, the GX16, the first model of Baoneng's high-end brand BAO, will also be mass-produced at the Guangzhou base and is expected to roll off the production line in July this year. At present, the Guangzhou base has completed the construction of the main body of the steel structure of the five major craft workshops, and the equipment is about to enter the site.
However, with the continuous decline of the real estate industry, Baoneng Group still needs to inject a lot of money into the automotive sector even if it is no longer a major shareholder. At present, Baoneng's wage arrears problem and the risk of real estate projects are intensifying. Even if state-owned assets are taken into ownership, in the face of unfavorable situations, state-owned assets will withdraw at any time. What's more, Guangzhou still has the investment of GAC Group and Xiaopeng Automobile, even if baoneng is abandoned, it will not have too much impact on The real industry in Guangzhou. For Yao Zhenhua, perhaps this year is the year that determines the life and death of Baoneng Automobile, if mass production is unfavorable, then Baoneng is afraid that it will become the next Huaxia happiness.