Recently, Wuling Silver's new car Wuling Jiachen was officially listed, which is also the third model after the MPV model Wuling Capgemines and the SUV model Wuling Xingchen, and the final manufacturer guidance price was 6.98-10.98 million yuan, but combined with Wuling's consistent offline preferential policies, this car should belong to the cost-effective MPV model that can be easily landed below 100,000.
Compared with the previous capgemini launch, the overall price of Jiachen is lower. Capgemini manufacturer guidance price in 8.58-13.48 million yuan, coupled with preferential circumstances, the mainstream configuration model landed in a little more than 100,000, obviously higher than the positioning of the new car Jiachen. This is especially evident in the space, Jiachen length, width and height are 4785, 1820, 1760mm, wheelbase is 2760mm, obviously not as good as the length, width and height of 4875, 1700, 2800mm, wheelbase of 2800mm Capgemini, we can simply treat Jiachen as a low-grade shrinkage version of Wuling Capgemini.
Of course, the new car Jiachen is still a 1.5T engine model LJO, and Capgemini is also this engine, with a 6MT or CVT gearbox, with a maximum power of 108kW, which is enough for models at this price point. However, according to the space, power and pricing of the new car, many people feel that Jiachen's former Baojun 730 is extremely close, is Wuling not afraid of the mutual internal friction between Silver Label and Baojun?
Wuling's success in the domestic market is beyond doubt, from micro-surface to MPV, low price, strong practicality, resistance, huge sales have long been deeply rooted in the brand tone, but this has also brought cheap labels, which made Wuling quickly launch a relatively high-end passenger car brand Baojun, and these years have given a lot of resources to this brand, Baojun is also living up to expectations, bringing a lot of phenomenon-level products.
Baojun 730, Baojun 560, Baojun 310 are all products that have been very popular in the domestic market, and it is the frequent appearance of these models that Wuling and Baojun have been named "God Car Manufacturing Machine". But these models are unified are short-lived, always on the road to change gradually lost, sales gradually mediocre, the reason, ancestral engines and low-cost configuration has long been unable to meet more consumer needs, which is also the problem encountered by the Baojun brand, today's Baojun just hold the old line "nibble", almost no new cars have been launched.
The silver label Wuling essentially carries the positioning of the original Baojun in the entire Wuling system, that is, the part of passenger cars below 100,000. It can be seen that with the launch of silver label Wuling, most of the resources of Wuling last year were placed on this, and the overall direction is also relatively clear, no longer take a cheap route, in the case of retaining the advantages of large space, cost performance, etc., there is obviously a sense of design in the interior appearance, and the software system has also joined the Ling OS Ling eye system, software and hardware are keeping up with the pace, the sales volume of silver label Wuling has been rising, and bicycle sales have surpassed Baojun.
I believe everyone can see that Wuling's silver label is actually a replacement for the horse's head of the Baojun, of course, the process is relatively long. Now Baojun is guarding the original Baojun 510/530 and other models, these models still have good sales in the market, as for the new cars at this price point, they are all carried by the new Wuling, and the silver label Wuling is the replacement of the old Baojun.
However, Baojun powder does not have to worry too much, before the launch of the silver standard Wuling, the new Baojun, which also uses the new standard, has also been launched. Nowadays, the price and product between the new Baojun and Wuling have opened a more obvious gap, the new Baojun mainly carries the price range of 120,000-150,000, which is also a more clear brand plan for the future of Wuling - the new Baojun carries high-end passenger cars, the silver label Wuling inherits the old Baojun mainly attacking the 6-100,000 market, the red label Wuling continues to maintain its advantages on the van, as for the old Baojun can only gradually withdraw from the market in continuous updates.