Aerial photo of Pudong Qunyi Museum Xinmin Evening News reporter Wang Kai took the same photo below
"Pudong has a population of 5.8 million, accounting for 1/4 of the total population of Shanghai, an area of 1/5 of Shanghai, foreign trade exports account for 1/2, and fiscal and tax revenue ranks first among all districts." Wang Xichang, director of the Pudong Qunyi Museum, turned his words around, "But before the Pudong Qunyi Museum opened to the public for the Lantern Festival this year, Pudong really lacked a comprehensive large-scale public cultural venue that could meet the needs of residents. While communicating with reporters, he was overwhelmed with various phone calls, one of which was about the relocation of old furniture to the new venue on March 1: "To meet the needs of the masses as soon as possible, so the new venue is opened first, but the office space has not yet had time to settle down..." He had a grand dream in his heart: "I hope that the Pudong Qunyi Museum can open a museum and a cultural legend of a city." ”
Respond to the cultural needs of the people
The Civic Art University of Pudong Qunyi Museum recently opened an online rush class, "10 classes in 47 seconds, setting a record for the city's online rush of public welfare art courses." Director Wang revealed that pudong residents' desire for cultural life was difficult to satisfy in the past. The original public cultural venues in Pudong were "multi-museum in one" - the Huangpu District Cultural Center Branch In Lujiazui, the Punan Cultural Center in Nancheng District, plus the Chuansha Cultural Center and the Waigaoqiao Cultural Center... Later, there was the Pudong New Area Culture and Art Guidance Center (Pudong Qunyi Museum) - however, the guidance center has moved 6 times in recent years, and the largest space is 7,000 square meters. Therefore, the most concentrated proposal of the district CPPCC in previous years is that the district lacks a comprehensive large-scale public cultural space that serves the people with "quality higher than community cultural center, not lower than Puxi municipal theater". Therefore, the construction of pudong qunyi museum was included in the "13th Five-Year Plan" Pudong cultural practical project.
Interior view of the East Lobby
Dongyi is currently the most influential market-oriented theater in Pudong, and even if the ticket price is acceptable, it is impossible to cover all corners of Pudong. The location of Pudong Art Museum is in Pudong, but its influence spreads throughout the city and even the Yangtze River Delta, and Pudong residents may not be able to make reservations... The East Library of Shanghai Library and the Shanghai Grand Opera House are still under construction. Therefore, even if it is the Lantern Festival, the Pudong QunyiGuan Square is crowded with people. In the theater, "Sister Jiang" is still being staged...
Double-digit ticket prices to see the premiere
The most impressive thing in the industry is that the Pudong Qunyi Museum will use the ticket prices of 20 yuan, 30 yuan, 50 yuan and 80 yuan to let Pudong residents see the "national original repertoire premiere". Wang Xichang, who is also the chairman of the Yangtze River Delta Cultural Center Alliance, revealed, "I am ready to waive all the rental fees for entering the theater, so that high-end plays can also enter the public cultural space." Performance groups can still be recycled by selling tickets, but 30% of the tickets are sold at double-digit public welfare prices, and the remaining 70% of the tickets are lower than the market price. ”
He calculated that inviting theater troupes to perform must ensure their surplus and the cost of delayed services for cultural venues. For the courtyard group, the hardware rental such as field rent is the majority, and the cost recovery mainly depends on the box office; for the venue, the Pudong Group Art Museum, as a public cultural space, can be exempted from the field rent, etc., and after the box office is divided with the courtyard group, the ticket revenue can cover the delayed service until about 10 o'clock in the evening Of The "Civic Art University" teacher hiring fees and water, electricity and coal.
Citizens browse the rich cultural curriculum
After the Pudong Group Art Museum calculates the economic account, it will build a "national original repertoire premiere base". In the future, the repertoire performed in Dongyi can also be performed in the second round of Pudong Qunyi Museum in this mode.
The space is fully open in the evening
Watching high-quality performances at double-digit ticket prices is only one of the plans of "The New Blue Ocean of Public Cultural Services - Golden Three Hours at Night"; the second plan is the night service "Citizens' Night School" of the "Civic Arts University"; and the third plan is that the evening space is fully open.
The wavy façade of the theater
In recent years, the "Civic Art University" has expanded several times and set up branches in several towns. Last year, 600,000 people learned, and this year it is expected to reach 1 million. Wang Xichang revealed that they also cooperated with the free trade zone branch of the Bank of China to take advantage of the opportunity to promote the digital yuan, so that all students who use the digital yuan to register can enjoy a discount of 50 yuan per course - this difference is borne by the bank. If 1 million people sign up, there will be a quota of 50 million yuan to benefit the people.
They also used this to digitalize the service to achieve a 24-hour possibility - first, they built the Pudong Digital Group Art Museum, which contains various functions such as art MOOCs and venue reservations; secondly, the public cultural resource distribution service platform can allow all villages and neighborhood committees to "order" at any time from 2,000 transparent price programs...
In the future, Pudong Qunyi Museum will truly become a big stage for the people of Pudong, a big theater, a big exhibition hall, a big square, a big classroom, a big live broadcast room, a conference living room... (Xinmin Evening News reporter Zhu Guang)