"Evergrande" is facing a major crisis, how should Dong Mingzhu resolve it?

Evergrande debt trillions, on the verge of bankruptcy, Gree was actually derelict in its duties, suddenly evaporated 1610, Evergrande fell into a debt crisis, a large number of selling stocks, real estate for debt, many debts may not be able to repay, many suppliers are afraid of Xu Jiayin running away, have blocked the door of Evergrande for money, although Xu Jiayin is overwhelmed by these things, but he has also been actively solving Evergrande's problems, of course, recently worried, not only Xu Jiayin alone, known as the Iron Lady Dong Mingzhu also encountered trouble, Stocks fell from about 60 yuan to more than 30 yuan, the market value directly evaporated 160 billion yuan, gree although made a remedy, but still failed to pull back the falling stock price, today and everyone to talk about what Dong Mingzhu has encountered, trouble, in the development of the enterprise route, there has been a problem by everyone disputed, whether to focus on a field to achieve the largest or choose diversified development, to win from failure on a large scale. Dong Mingzhu, as the helmsman, has also ushered in the darkest moment, so what happened in the end, how should Dong Mingzhu break the situation? The reason is because they have a decrease in revenue, to know that they released last year's financial report showed that their revenue in the first half of the year was only 920, many people may think that such a figure has been a very good number, but compared with their previous data, it is actually very bad, to know that in 2018 and 2009, they can easily exceed 92 billion, and in 2021, They simply can't break through such a data, if you mention Gree, I believe that the first thing that comes to mind is their air conditioning business, and their main business is also in air conditioning, only in the past few days. In the face of such a dilemma, Xu Jiayin's first words to employees during the Mid-Autumn Festival were that the company encountered unprecedented great difficulties, but the headache was not only the Xu family, and it was not only Evergrande that encountered difficulties. Gree is in a year of time evaporated 160 billion market value, as the head of Gree, looking at the falling stocks, Dong Mingzhu also thought of ways to save, at the beginning, Gree in order to organize the downward trend of the stock market, took out 27 billion for a large number of repurchases, in an attempt to save the decline, but unfortunately, this fund smashed into it and did not change at all, because the main reason for the decline in stocks is that Gree's recent revenue is too poor, from the revenue announced in the first half of the year, 92.01 billion yuan. Net profit of 9.457 billion yuan, an increase of 30.32% year-on-year, looks good data, to know that in 2018 and 2019, the total revenue of all places are above 2000, and this year seems to be a breakthrough hopeless ah, which also makes many investors have lost confidence in Gree, as the leader, Dong Mingzhu has been trying to save gree's decline. As of September, The latest stock price of Gree Electric Appliances is 40.59 yuan, and the highest point of 66.79 yuan in December last year, has fallen a lot, we people change the pace of the house has begun to become smaller, so those who sell air conditioners the yield will not be particularly high, and their market has begun to enter a stock market, which means that their competition will be quite fierce, coupled with the external environment is not particularly cooperative, resulting in most companies have to have a difficult time to spend their days, and Gree in order to have a broader market, they began to choose to fight with Oaks air conditioning price war At the same time, at the same time and Oaks air conditioning commercial competition, usually two people will always fight for me to fight a lawsuit, because they hope that they can have a better future, only after the successful catch-up of competitors, can they be so simple in this industry, and later in order to be able to better change such an ending, if there is no Dong Mingzhu, Gree is not Gree, when she was 36 years old, her husband died of illness for 20 years, He decided to change his career from twenty million dollars to one hundred billion dollars, and her husband became a member of Gree to alleviate the troubles. Personal commission of 3.6 million US dollars, known as the queen of sales, and her husband is only one day in 1993, because his mother died of illness, his children are stuffy, only a good future, he decided to put his Haibo Boao Forum for Asia event host, when Dong Mingzhu's face, for Cao Dewang a very provocative question, do you use Gree air conditioning at home? Cao Dewang, who went straight to the front, did not think too much, blurted out a sentence, my home is useless, the atmosphere of the arena is suddenly embarrassed, the host did not speak for a while, but when talking, the iron lady who is fierce and vigorous, Dong Mingzhu will not know enough about you when he opens his mouth. If Gree has been committed to making air conditioning the best, then it can occupy more market share, but Dong Mingzhu believes that relying solely on air conditioning is not a long-term solution for the development of a company, sooner or later it will be replaced, want to choose a broader future road for Gree, Gree is facing such a dilemma now, it can be said that it is also air conditioning, please say that air conditioning, in fact, Gree only does air conditioning without developing diversification is also possible, just like Cao Dewang, only do automotive glass for decades, and do one thing to the extreme, In fact, he also has the ability to develop other industries, but he believes that this will lose the original original intention, for Dong Mingzhu, has been in a leading position in air conditioning, not necessarily bad, there is another thing is that Gree has been focusing on offline sales, shared with more than 30,000 dealers, but with the rapid development of our country, E-commerce began to slowly rise online scale., Dong Mingzhu also began to try his best to involve the automotive industry, but if you want to enter the field of new energy vehicles, it takes a lot of money, and the money on this is not a little, for example, Evergrande has thrown a lot of money on new energy vehicles, but so far. They still have not succeeded, which led to Evergrande itself being dragged down, in fact, Dong Mingzhu wants to expand a new field is very normal, after all, the air conditioning industry has begun to enter a bottleneck stage, if you stick to the air conditioning field, it is very likely that their company will quickly enter the decline, from the current situation, their stock price is constantly falling, and investors are not optimistic about their future, do not know whether our Dong Mingzhu can succeed in saving the situation again, Once again shaping the peak of his life, Dong Mingzhu has been single for so many years, struggling every day for isolation, hoping that he will pay attention carefully when picking people, see the true face of Wang Ziru, and see whether he really likes Miss Dong, or is it simple. In order to fight less for those decades, after all, people's hearts are separated from the belly, there are not a few people who talk smartly, and there are many sweet words, and finally I hope that Dong Mingzhu will not indulge in love, welcome to leave a comment, we will see you in the next issue.