#董明珠: Xiaomi's "air conditioning first" is not true#
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Dong Mingzhu, the head of Gree Electric Appliances, publicly questioned Xiaomi's "air conditioner first" statement at the shareholders' meeting, saying that this statement is untrue, her remarks have aroused widespread concern in the industry and consumers, why is it so bombarded Xiaomi brand, Xiaomi brand offended her?
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Dong Mingzhu does have some "hostile" meaning to Lei Jun, and he had to bet 10 billion with Lei Jun before, I don't know if you still remember, Dong Zong likes Lei Jun, and he can't get used to it and look down on Xiaomi.
Cause of the incident
At its 2023 general meeting of shareholders, Gree Electric Appliances was personally led by Dong Mingzhu, the head of the company, and directly questioned the argument that Xiaomi air conditioners are "No. 1 in sales".
Dong Mingzhu said that the so-called "first" of Xiaomi air conditioner is not based on real market data and technical strength, but relies more on marketing methods and OEM production.
She emphasized that Gree Electric has obvious advantages in technology research and development and product quality, connotation/question Xiaomi: It all depends on other manufacturers to make products, what is your technology? Who is the first, consumers have rods and scales in their hearts", which implies that Xiaomi air conditioners are deficient in core technology.
Let's talk objectively
This remark does have some supporters who believe that Dong Mingzhu's doubts are justified, although the sales of Xiaomi air conditioners are growing rapidly, they still need to be improved in terms of technology research and development and brand building; However, there are also views that Dong Mingzhu's remarks are too direct, which may damage the cooperative relationship between the two companies and have a negative impact on the healthy competition in the entire home appliance industry.
In recent years, the competition in the home appliance market has become increasingly fierce, not only between traditional giants such as Gree and Midea, but also cross-border competition among Internet companies such as Xiaomi and Huawei.
In this context, companies are striving to improve product performance, reduce costs, and strengthen brand building to win the favor of consumers. However, this competition also brings some problems, such as uneven product quality, false advertising, etc.
In response to Dong Mingzhu's question, Xiaomi did not respond directly, but it released some data on air conditioner sales on social media in an attempt to prove its market position. These figures have not completely quelled the skepticism. Sales figures do not fully represent a company's technical strength and market position.
The incident also sparked extensive discussions among netizens
Some netizens feel that Gree is really good at air conditioning, but the price is too expensive, which may affect sales;
Some netizens also said that the Xiaomi air conditioner at home is not bad, and you only need to say one sentence to turn on the air conditioner, which is easy to use and humane.
Netizens suggest that you buy less Xiaomi air conditioners, although the price is low and very humane, but it is fast to change.
Some netizens said that buying things pays attention to "you get what you pay for", although the quality of Xiaomi is not as good as Gree, but it is worthy of this price, smart and cost-effective, everyone can buy air conditioners and know what they want.
It seems that Gree air conditioner has indeed mastered the core technology, the quality is recognized in front of the public, and the price is a little more expensive.
Write to the end
This incident also reflects the problems existing in the mainland's home appliance industry in terms of market competition and brand building. Enterprises need to continuously improve their technical strength and product quality to win the trust and support of consumers; It is also necessary to strengthen industry self-discipline and supervision to crack down on false propaganda and unfair competition.
Although Dong Mingzhu's questioning of Xiaomi's "air conditioner first" has caused some controversy, it also reminds us to pay more attention to market competition and brand building in the home appliance industry.
Only in the real and transparent market competition can enterprises continuously improve their competitiveness and provide consumers with better products and services.
It's still the same sentence: "You get what you pay for", there is a reason why it is expensive, Gree air conditioner is indeed of good quality, but Xiaomi air conditioner is worthy of this price, intelligent and affordable to the people, and the cost performance is recognized as good.
Which brand of air conditioner is your home? Will you choose "Gree Air Conditioner" or "Xiaomi Air Conditioner"?