Tomorrow, the 2022 Beijing Winter Paralympic Games will open. Like the Beijing Winter Olympics a month ago, this event will bring emotion and passion to the world.
In 2022, when the haze of the epidemic has not yet dissipated, the vast majority of people can only feel the top ice and snow events by watching the broadcast of the event. Thankfully, the same top-notch event broadcasting technology and ultra-high-definition display technology make up for the regret that people can't be on the scene, and perfectly show the speed competition of ice sports, the wonderful skills of snow sports, the sincere friendship between athletes and the blooming moments of tenacious struggle for global audiences.
8K ultra-high definition technology can also show its unique charm in front of the world.
8K look at the Winter Olympics, the "clearest" in olympic history
Due to the first global large-scale application of 8K technology for the opening and closing ceremonies live broadcast and key event reports, the Beijing Winter Olympics has been called the "clearest" Olympic Games in history.
Long before the opening of the Beijing Winter Olympics, 8K has become a hot topic. On January 24, 2022, the CCTV-8K ultra-high-definition channel of China Central Radio and Television Station was launched. At the same time, the "100 cities and 100 screens" public large screen project was launched. The project is an important part of the ultra-high-definition video promotion activities jointly launched by the Ministry of Industry and Information Technology, the Central Propaganda Department, the Ministry of Transport, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the Central Radio and Television Corporation. The "100 Cities and 100 Screens" ultra-high-definition video landing promotion activity aims to take the pilot demonstration project as the guide, through the new construction or guidance of the transformation of the domestic large screen into 4K/8K ultra-high-definition large screen, enrich the ultra-high-definition video and audio service scenarios, accelerate the integration and innovation of ultra-high-definition video and audio in many aspects, and spawn new technologies, new formats and new models. According to the "Electrical Appliances" reporter, the current "100 cities and 100 screens" project has been launched in Beijing, Shanghai, Guangdong, Zhejiang, Hubei, Jiangsu, Anhui, Sichuan, Shandong, Fujian, Jiangxi and other provinces and cities. The four stations on the Winter Olympic high-speed rail line, Qinghe, Yanqing, Prince Edward City and Chongli, have also set up 8K ultra-high-definition screens to broadcast the 8K ultra-high-definition channel programs of the Central Radio and Television Corporation.
At the special press conference on the situation of the Science and Technology Winter Olympics held on February 16, the person in charge of the relevant department introduced the application of 8K technology - the construction of the world's largest urbanized 8K stereoscopic playback system, distributed in all districts and more than 150 communities in the city, 20 large display screens, more than 200 8K television sets, during the Winter Olympics broadcast a clearer picture, more beautiful colors of the 8K program more than 200 hours, so that the audience can appreciate the hard power of science and technology.
Through the help of the Winter Olympics, 8K showed the unique charm of ultra-high-definition technology to Chinese and even global audiences, and enhanced consumers' awareness of 8K ultra-high-definition technology and display products.
How far is 8K
The Beijing Winter Olympics will bring people closer to 8K, and the launch of the 8K channel has even directly stimulated the sales of 8K TVs in January 2022. For a time, the distance between 8K TV and ordinary people's homes seems to be closer. So, can 8K TVs take advantage of the opportunity to open a high-speed development model?
AVC omni-channel data shows that 8K TVs will account for only 1.3% of China's color TV market in 2021, lower than high-end products such as laser TVs, OLED TVs, and Mini LED TVs. Only from the market data of the previous year, 8K TV is not the best performing product, but due to the "iron law" of continuous upward upgrading of display resolution, 8K TV is undoubtedly the direction of future display industry upgrading, with a very broad market capacity upward space.
In fact, in 2019, 8K has already ushered in a favorable policy. Since the release of the Ultra HD Video Industry Development Action Plan (2019-2022), 8K Ultra HD technology has been pushed to the high point of industry attention. The action plan clearly states that in accordance with the overall technical route of "4K first, taking into account 8K", we will vigorously promote the development of the ultra-high-definition video industry and the application of related fields. Panel factories, chip factories, machine factories and content production companies on the ultra-high-definition industry chain have taken action to actively lay out the 8K ultra-high-definition field.
According to the goals set in the action plan, in 2022, that is, this year, the overall scale of China's ultra-high-definition video industry will exceed 4 trillion yuan, the 4K industry ecosystem will be basically perfect, the 8K key technology product research and development and industrialization will make breakthroughs, and a number of internationally competitive enterprises will be formed.
From the perspective of the market action of the whole machine enterprise, 8K has become the standard of the flagship new products of color TV companies today, and more and more companies have begun to lay out this track, Samsung, Changhong, Hisense, Skyworth, TCL, Konka, LG, Sony, Sharp and other mainstream TV brands have 8K TV products on sale.
The in-depth layout of color TV companies around the 8K display industry has also been laid out. On January 11, 2022, Hisense released China's first fully self-developed 8K AI picture quality chip in Beijing. This is the fifth generation of Hisense picture quality chip, representing the highest processing power of a single picture quality chip in China. Hisense 8K AI picture quality chip has been used in the whole machine products, and will fully cover a number of series of display products including hisense and Toshiba brands in 2022. In addition, Hisense will also launch an 8K broadcast-grade professional monitor and a Micro LED TV.
Changhong, which attaches great importance to the 5G+8K strategy, has increased its efforts to expand the 8K TV market in the past two years, successively launched new 8K TV products, and achieved good market results. At present, Changhong has achieved marketization in 5G+8K TV, 5G module, 5G+HD video solutions and industrial applications.
Nowadays, the industrial pattern of terminal first has been formed. However, the development of the 8K ultra-high-definition industry still faces problems such as inconsistent content application standards and lack of ultra-high-definition video content supply. Taking the Beijing Winter Olympics as an opportunity, the 8K ultra-high-definition channel of the Central Radio and Television Station and the 8K ultra-high-definition test channel of the Beijing Radio and Television Station have entered the normal operation. The launch of the 8K channel will undoubtedly provide strong support for the future development of 8K TV on the content side, or will play a leading role in the production of 8K content.
At the same time, although consumer awareness of 8K ultra-high-definition technology has improved after the Winter Olympics, it is far from enough to make 8K TV into the homes of ordinary people, and consumer education still has a long way to go. In addition to the lack of video content, the innovative potential of content and application that 8K ultra-high-definition technology may bring to TV products remains to be tapped by enterprises.
According to AOWEI Cloud Network (AVC), China's 8K TV market will maintain rapid growth in 2022, and the scale is expected to reach 150,000 units.
There is no doubt that the holding of the Beijing Winter Olympics will surely promote the future development of 8K TV. The contrast between the Winter Olympics and 8K seems to be in response to the phrase "where spring is born early, spring is born in ice drama". The spring of 8K TV may be fully opened from the Beijing Winter Olympics in the spring of 2022.
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