Volkswagen is almost always a "luxury" model in foreign countries, why only Chinese think it is low-end? Do you want to express that the Volkswagen Group has many ultra-luxury brands such as Bentley, Porsche, Lamborghini and so on? If you are only talking about the Volkswagen brand, then I'm sorry, no matter what part of the world, it is a Volkswagen brand, and it has nothing to do with luxury.
In the European market, Volkswagen Group is still the largest car manufacturer in Europe, the Volkswagen Golf model has won the European car sales championship for many years, look at the golf's starting price in the UK, 2.0T diesel version of the engine, the price is about 26,000 pounds, equivalent to about 210,000 yuan. Compared with the price of 229,800 yuan of the domestic golf 2.0T version, it is actually cheaper.
In the U.S. market, the U.S. version of the Passat starts at $27,500, or about 173,000 yuan, a little lower than the starting price of the domestic Passat. It can be seen that Volkswagen, whether in Europe or the United States, is actually positioned similarly to China, that is, an ordinary non-luxury car brand.
The Chinese people bought the world's general Volkswagen cars
In fact, on the contrary, Volkswagen is basically in a grade in europe and america and other regions and toyota Honda Peugeot and other brands. On the contrary, the trust of domestic consumers in the Volkswagen brand is relatively high, and many Chinese people believe that the Volkswagen brand is half a grade higher than Toyota-Honda and one grade higher than Chevrolet Nissan Peugeot.
Volkswagen Group delivered a total of 8.882 million vehicles last year, of which 4.8969 million were Volkswagen brand passenger cars, of which about half were sold to the Chinese market, and Volkswagen brands (including Jetta) delivered a total of about 2.428 million vehicles in Chinese mainland and Hong Kong, accounting for exactly 50%.
Although the Chinese people bought half of The World's cars, Volkswagen's discrimination against the Chinese is obvious.
How harsh is the discriminatory treatment of the masses?
In fact, Volkswagen's double standard in Chinese and foreign models has a long history, and many people say that the joint venture brand is like this. But there are not many people like Volkswagen who are so blatantly discriminatory and repeatedly break the bottom line.
1. Foam instead of anti-collision beam
Volkswagen POLO domestic version with reduced anti-collision beam. The rear anti-collision beam has a "hole", but it is filled with foam, not only POLO, But also Bora uses foam to make a rear anti-collision beam. Always attacking Japanese cars with anti-collision beams, how is Volkswagen doing itself?
2. Baolai is equipped with fireproof materials
The new Bora eliminates the heat insulation tiles on the exhaust pipe, resulting in the situation that the trunk has a baking paste at an overheated temperature, so that the heat of the silencer is transmitted to the trunk, and the situation of the trunk baking paste appears, which is also a unique spectacle in the domestic market.
3. Hanging patch after Sagitar simple matching
From 2012 to 2014, many car owners reported that Volkswagen Sagittarius had broken shafts. During the period, FAW-Volkswagen's attitude ranged from counter-suing users for rumors, to refusing to admit defects, and finally patching the owners after the inspection report of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and its arrogant attitude made many car owners angry.
4. China Insurance Research Institute Incident
Before, many Chinese people have always felt that Volkswagen is safer than Japanese cars under the publicity and marketing, but it is ironic that Passat suddenly refreshed the penultimate of the frontal crash test of China Insurance Research Institute. In 2017, the US version of the "China Insurance Research Institute" tested the previous generation of Passats for the same project, and the US version of passats had a positive 25% bias test score of G (excellent). And that car is still the PQ platform, replaced by the MQB platform of the domestic Passat, the security is not as good as the products of the old platform, volkswagen really has a set.
5. DSG problem
Volkswagen's dual-clutch transmission has been a problem, after the release in the US market, because of the owner's complaints, in 2008 the National Highway Traffic Safety Administration (NHTSA) launched an investigation into the Volkswagen DSG transmission defects. In 2009, Volkswagen admitted the defect and recalled it, after which the Volkswagen DSG transmission withdrew from the North American market. But at home, the public's approach is completely different.
In 2011, Volkswagen Magotan wrote the defects of the DSG into the manual, which means that the DSG gearbox is like this, if there is a problem, it is the owner's driving problem.
In 2011, the Management Center for Defective Products of the General Administration of Quality Supervision, Inspection and Quarantine received 8,840 complaints. But Volkswagen insists that the strategy of the DSG in the Chinese market will not change. In 2012, the General Administration of Quality Supervision, Inspection and Quarantine interviewed Volkswagen, who insisted that it would not abandon the DSG, and at the end of 2012, Volkswagen recalled the DSG transmission in Taiwan. In 2013, the Volkswagen DSG boarded the 315 gala, and it was only then that Volkswagen announced a recall of some models, but only to upgrade the ECU, and the problem was not solved at all.
Volkswagen sells well in China, and is related to strong product strength, atmospheric design, excellent workmanship, low fuel consumption, but also with Volkswagen's preconceptions, coupled with excellent marketing capabilities. The tolerance of the Chinese people for Volkswagen is unimaginably high, if one of these problems occurs on domestic cars, what kind of situation will occur? But the preference of the Chinese people has not been exchanged for the return it deserves, and the American people who love volkswagen and ignore it get volkswagen's best products, which is not a kind of irony, which is exactly what responds to that sentence, licking the dog to the end, often nothing.