When the ancient puppets of Xianxia gallop all over the world and travel through the world, how can the traditional Jin Yong martial arts drama meet the needs of audiences in the new era?
On June 25th and 26th, the 29th Shanghai TV Festival joined hands with Jin Yong's martial arts world to hold an offline screening of "Magnolia Fragrance" for the benefit of the people, and held three consecutive drama screenings + main creator salon activities in Shanghai Book City and Shanghai Library, attracting nearly 1,500 martial arts fans to sign up to participate. As a special guest, director Zang Xichuan and Sun Hao, vice president of Yaoke Culture, met with the audience face-to-face and conducted in-depth exchanges and discussions on the two themes of the new exploration of the film and television of martial arts literature in the new era and the contemporaneity of the martial arts spirit. There is also a weapons and book exhibition area at the scene, creating a comprehensive and immersive cultural experience for martial arts fans.
Outline the main line and create a new chapter to restore the tenderness of chivalry
Jin Yong's martial arts world is a costume martial arts series produced by Tencent Video and Yaoke Culture, and "Iron Blood Dan Heart" is currently on the air, directed by Yang Lei, written by Luo Yiwei, starring This Sha, Bao Shangen, Wang Hongyi, and Huang Yi. In addition to "Iron Blood Dan Heart", the part of the chapter to be "unlocked" in Jin Yong's martial arts world is directed by Xu Bing, Deng Ke, Cao Dun, Zang Xichuan, and written by Xu Bing, Li Haishu, Huang Yanwei, Cao Xiaotian, and Cheng Tingyu (in the order of the plot timeline). On the occasion of the 100th anniversary of Mr. Jin Yong's birth, Jin Yong's martial arts world retells the classic stories written by Mr. Jin Yong with a new team lineup and cutting-edge creative ideas, and spreads the chivalrous spirit and martial arts culture.
In the screening session of this event, part of the latest feature film and innovative chapter of "Iron Blood Dan Heart" was played, allowing the audience to take the lead in enjoying the wonderful plot. "Iron Blood Dan Heart" was born from Jin Yong's classic work "The Legend of the Condor Heroes", which tells the story of Guo Jing breaking into the rivers and lakes with a family feud, going through adventures all the way, and finally growing into a chivalrous man for the country and the people with the help of Huang Rong. The drama blends the righteousness of the family and the country into the happy rivers and lakes and the love of children, and through the vivid group portrait shaping and the undulating and compact plot rhythm, the pride and chivalry of Jin Yong's rivers and lakes are created and adapted from a new perspective, and the new martial arts spirit of the new generation is conveyed to the audience.
After the screening, Sun Hao, vice president of Yaoke, presided over the interview and interactive session, and director Zang Xichuan exchanged with the audience the opportunity and original intention of participating in the creation of Jin Yong's martial arts world, focusing on the innovative shaping of the character of Mei Chaofeng.
Talking about the innovative chapter with Mei Chaofeng as the protagonist in the play, director Zang Xichuan said that he is also a fan of Jin Yong and has a martial arts dream, and there is a lot of room for this shooting. As for how to combine the setting of the character itself and the modern emotional logic to reshape the villain, in his opinion: "Any character is multifaceted, Mei Chaofeng is more face-painted and labeled in early film and television works, and this creation hopes to shape her from the perspective of an ordinary person, showing how she has become a big heroine step by step from losing her original family and wandering alone." Ordinary people must have seven emotions and six desires, and the current girls have the same pursuit of emotion and love, the emotions between her and Chen Xuanfeng in the play are not simply talking about love, but more of a kind of river and lake peers, collision of ideas, and emotional exchanges, Mei Chaofeng's emotional dimension and inner changes will be more, and everyone will be able to see our intentions when the chapter is broadcast. ”
Looking back on the selection of actors and the filming process, Zang Xichuan said that the first thing is to fit the role and fit the role, "It must be through the audition to decide whether it is suitable or not, and then consider the audience's acceptance, and when these are satisfied, other special training such as action, horseback riding, and acting must be carried out, which is a long process." The adaptation of classic works also puts a lot of pressure on the actors, because the audience will definitely make comparisons, and they will put more effort into their understanding of the characters. "The director revealed that the actors read the original book before joining the group." The scene of Mei Chaofeng holding Chen Xuanfeng and dying, it was very cold that day, and we filmed until four or five o'clock in the morning, and everyone could feel the heart-rending cry that we wanted to express. The actors are very attentive to interpreting the characters. ”
The era of short videos, the creation of long dramas and the spirit of new martial arts
At the meeting, director Zang Xichuan also shared more thoughts on the industry and the spirit of martial arts. Asked if there is a new creative concept for remaking classics in the era of pursuing short, flat and fast, Director Zang said: "Short videos have affected the audience's viewing habits, and the impact on long dramas and creative pressure are great, but we can't throw away the logic, ups and downs that long dramas should have for the sake of the audience's momentary coolness, if a good drama can make the audience be moved by the characters, then don't care too much about 'fast pace'." The rhythm is not deliberately fast for the sake of being fast, that is against the laws of creation. The rapid development of short videos has put forward higher requirements for directors, screenwriters, and producers, and we will not reject them, but are also looking for common methods, and we will work hard. ”
Finally, Director Zang talked about his understanding of the spirit of martial arts: "I think chivalry is a promise, a deep understanding of righteousness, love for family and patriotism, which is reflected in many subtle places, in our current work and life, there are often inadvertent chivalrous spirits." On the one hand, it is influenced by traditional culture, and on the other hand, it is influenced by the martial arts novels represented by Jin Yong, which flows in the blood of every generation, which is also the reason why Jin Yong's martial arts world is still very popular today. ”
Since its launch on June 17, "Iron Blood Dan Heart" has quickly captured the attention of martial arts fans, creating the fastest record-breaking popularity value of martial arts dramas on Tencent Video, ranking in the top 3 popularity of the platform for many consecutive days; There were 218 hot searches on the whole network during the premiere broadcast, and it was ranked in the top 3 of Kuyun's full end popularity. Jin Yong's martial arts world has been launched on dozens of platforms such as Tencent Video WeTV, Netflix, YouTube, Hong Kong, Macao and Taiwan, South Korea, Singapore, Malaysia, Thailand, Vietnam, etc., and will continue to log in to foreign platforms such as Cambodia and Russia. Taking the opportunity of the Shanghai TV Festival, with the strong support of Shanghai Book City and Shanghai Library (East Hall), Jin Yong's martial arts world has created a martial arts world for Jin Yong fans.
"The great man of chivalry, for the country and the people", Jin Yong's martial arts world is being broadcast on Tencent Video.