On the occasion of International Women's Day on March 8, relying on the characteristics of high-quality consumption resources, Fengtai District focused on flowers, automobiles, shopping, cultural tourism, entertainment and other diversified formats, close to the consumption needs of the "she" group, created new scenes, opened new experiences, launched vibrant and colorful themes to promote consumption activities, promoted the continuous heating up of the "she economy", and released the potential of "her consumption" in Fengtai.
"My usual hobby is to raise some flowers and grass, weekend leisure also like to come to the flower market to shop, see the favorite flowers to buy back to raise at home or office, careful maintenance can basically open for a week or so, just like now the Goddess Day, the discount is particularly much, the cost is about 100 yuan, I feel that the quality of life has improved more than one level, value." Ms. Wang, who was buying flowers at the Flower Market in Huaxiang, said happily.
According to the flower dealers in Fengtai District, in the flower business circle of Fengtai Flower Township, the Flower Tide Festival is in full swing, and various discounts, gifts, second prizes, interactive experiences and other benefits attract consumers to stop. In the world flower grand view garden goddess garden flower arrangement activities are favored by everyone, there are many participants. In the Beijing Flower Trading Center, carnations, roses, lilies and other goddesses are specially equipped with flowers, as well as a variety of mixed bouquets, trendy small green plants are deeply loved by consumers, everyone has chosen the products they want to order, which can be described as fragrant, fragrant, and returning with incense.
In addition to flower consumption, the car consumer market of the Goddess Festival in Fengtai District is also hot. Fengtai District Women's Federation in coordination with the industry association, give full play to the strength of the main body of the market, linkage with Kunze, Xiangrui Chitong, Audi Zhongrunfa and other important automobile sales and service enterprises in the district, launched the goddess exclusive special car, goddess maintenance gift package, goddess group purchase vouchers and many other goddess exclusive benefits, a variety of model brands directly down, as well as SAIC Feifan, Roewe, MG and other brand auto shows and free test drive, door-to-door test driving experience, multiple courtesies, igniting a new round of consumption boom in Fengtai.
"Life, you need to be careful, catch up with the goddess day of this wave of discounts, go to the store to get maintenance packages and decoration gift certificates, do a comprehensive and meticulous maintenance for the car, save money and effort, save effort and worry, in the spring warm blossom season to start a new journey, the arrangement is clear and clear." In the Kunze Automobile Industry Cultural Park, Ms. Zhao, who is refreshing, is excited to share her small life experience.
In the good spring season, taking advantage of the popular consumption and consumption nodes of Goddess Day and Women's Day, we grasp the "pink business opportunities", and the urban commercial complexes and brand merchants in Fengtai District are also full of tricks. Fengtai District Women's Federation and a number of theaters jointly launched a 19.9 yuan movie goddess special event; Fengtai Dayue Spring Breeze launched the Goddess Festival group coupons and 520 points second sale; Flower Township Ole Village's blossom-like love women's jewelry price, as well as a full gift box; Yintai Department Store Beijing Dahongmen Store to hold a garden party; actually the home Lize shop goddess carnival, Huaifang Wanda spring flowers unlimited vitality; Dazhong Electrical Appliances Fengtai Aeon Store launched the Goddess Festival in advance to recognize eight major rights; and shangpin + Caoqiao store "Queen price to" trend new product festival 2. AEON Mall Beijing Fengtai Store Hi Purchase Goddess Festival, Evan Castle Goddess Festival Cultural Tour and many other activities, bringing surprise experiences to consumers, leading quality consumption, exquisite life new fashion.
"Consumption is the basic demand for people's livelihood and an important engine to promote economic growth. After the 2022 Fengtai consumption season is fully launched, during the peak consumption period of Women's Day, it is hoped that through the promotion of consumption activities with rich formats and innovative forms, it will bring tangible discounts to consumers and meet the diverse needs of the majority of residents for personalized and quality life consumption. I believe that this will also become a shot in the arm to boost the Fengtai consumer market in the first quarter. "The relevant person in charge of the Fengtai District Bureau of Commerce is full of confidence, mentioning the future consumption season arrangement, the same bamboo in the chest," 2022 Fengtai consumption season, Fengtai released three major consumption strategies, opened 7 characteristic theme sections, organized 22 landmark activities, and will carry out more than 200 theme consumption promotion activities throughout the year, stimulate the new momentum of characteristic trend consumption, strengthen the resilience and potential release of the consumer market, and provide strong support for Fengtai District to cultivate and build a regional urban vitality center and an international consumption center city. ”
Photo courtesy of Fengtai District Government
Text/Beijing Youth Daily reporter Pu Changting
Editor/Peng Xiaofei