Let museums and art galleries become "aesthetic education classrooms" for the whole people, accelerate the formulation of museum laws, let cultural relics better integrate into life and serve the people, improve the level of protection and utilization of Sanxingdui cultural sites, accelerate the construction of the Yellow River National Museum, establish a memorial hall for the history of the War of Resistance in Hong Kong, and establish a memorial hall for the history of the fourteenth year of the War of Resistance Against Japanese Aggression...
During the two sessions of the National People's Congress, the deputies and members focused on the field of culture and museums, and there was a heated discussion about making the museum "alive" and "on fire".
Wu Weishan, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference: Let museums and art galleries become "aesthetic education classrooms" for the whole people
During the two sessions of the National People's Congress, Wu Weishan, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and director of the National Art Museum of China, brought the "Proposal on Strengthening the Aesthetic Education of the Whole People with American Bacon" and "Proposal on Promoting the Coordinated Development of Aesthetic Education and Sports in Schools", suggesting that aesthetic education for the whole people should be strengthened and that museums and art galleries should become "aesthetic education classrooms" for the whole people.
Wu Weishan believes that aesthetic education plays an irreplaceable role as an educational form aimed at cultivating a sound personality and promoting the comprehensive, coordinated and harmonious development of various human abilities. In order to make beauty the inner connotation of all Chinese sons and daughters, to cast beauty with virtue and to cast products with beauty, we must strengthen the aesthetic education of the whole people.
In terms of school education, Wu Weishan suggested that the common development of school aesthetic education and sports coordination should be promoted. Coordinate social resources, build a linkage mechanism between museums, art galleries and primary and secondary schools, make museums and art galleries become "aesthetic education classrooms" in schools, and encourage qualified primary and secondary schools to set up special aesthetic education venues such as campus art galleries, museums, concert halls, and art workshops of different disciplines. Schools are encouraged to incorporate artistic and sports activities with ethnic and local characteristics into their curricula in accordance with their own advantages in running schools. Formulate training plans for different grades, enrich the curriculum content, broaden the curriculum areas, organically increase the number of class hours, and through "church, diligent practice, and regular competitions (exhibitions)", so that students can enhance their physical fitness and cultivate their sentiments from an early age.
Wu Weishan also suggested that we should make full use of new media and disseminate classic art in a way that young people like. At the same time, it provides conditions for artists and non-hereditary inheritors of all disciplines to teach skills in schools, and uses social resources to expand aesthetic education categories. Through the design of high-level grounding gas, we will improve the public environment of cities, communities, villages and towns, and schools, and inject beauty and interest into society.
"Doing a good job in aesthetic education for the whole people is a silent system project, and it is necessary to open up the 'wall' between school aesthetic education and aesthetic education for all, and make overall plans to build a large aesthetic education work system with integrated design and segmented implementation." It is necessary to look at the world, study the pluralistic beauty created in the process of human history, and deeply understand the role of beauty in building a community with a shared future for mankind. Wu Weishan said. (China Tourism News reporter Li Feng)
Wang Chunfa, member of the National Committee of the Chinese People's Political Consultative Conference: Accelerate the formulation of the Museum Law
During the two sessions of the National People's Congress, Wang Chunfa, member of the National Committee of the Chinese People's Political Consultative Conference and director of the National Museum of China, suggested that the formulation of the museum law should be accelerated to promote the high-quality development of the museum industry.
Wang Chunfa said that in recent years, the construction of mainland museums has been in full swing, the quality and level of museum development have been significantly improved, and by the end of 2021, the total number of registered museums in the country will reach more than 5,700, and the annual number of visitors will exceed 1 billion. However, with the emergence of new museum forms such as archaeological museums and digital museums, the existing regulations of museums have many deficiencies in dealing with the allocation of archaeological excavations, the exchange of collections between museums, the identification of cultural relics and market transactions, the construction of smart museums, and the production of digital cultural products, and it is necessary to provide institutional support through legislation.
Wang Chunfa suggested that in view of the current objective reality of the rapid development of the museum industry and the continuous deepening of reform, the museum legislation should be supplemented into the legislative planning of the Standing Committee of the National People's Congress as soon as possible, and the relevant special committees should strengthen overall coordination, carry out legislative research, and start the legislative process; solicit the opinions and suggestions of different types of museums and all sectors of society, widely gather industry and social consensus, invite or entrust representative public cultural institutions, teaching and scientific research units or social organizations, and study and draft to form a study and draft that conforms to China's national conditions and has Chinese characteristics 2. Draft museum law with strong operability; clearly highlight the key points, classified management, standardized and orderly, and strengthen the guiding principles, incorporate the functional positioning, mission and responsibility of different types of museums into the legal framework, separate the ownership, management and use rights of cultural relics, strengthen the integration of museum resources, effectively solve the reform problems such as unbalanced and insufficient development of museums, unclear ownership of collections, poor inter-library communication, and difficulty in the revitalization of cultural relics, and effectively ensure the high-quality development of the museum industry. (China Tourism News trainee reporter Zhao Tengze reporter Cui Zhe)
Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum: Let cultural relics better integrate into life and serve the people
"From being alive to rising up is not only cultural relics and traditional culture, but also historical and cultural self-confidence that has sprung up in our hearts." On March 10, at the third "member channel" of the Fifth Session of the 13th National Committee of the Chinese People's Political Consultative Conference, Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum, shared his experience and thoughts on making cultural relics come alive and traditional culture deeply rooted in the hearts of the people.
Ma Xiaolin said that in recent years, from the broadcast of "National Treasures" to the "out of the circle" of "Tang Palace Night Banquet" and "Only This Green", to the popularity of cultural and creative products such as archaeological blind boxes, it is enough to see the people's strong demand for traditional cultural consumption and their ardent expectations for spiritual and cultural life. "This prompts us wenbo people to cooperate across borders with a more open mind, and constantly explore effective ways to make cultural relics come alive, so that cultural relics can be better integrated into life and serve the people."
Ma Xiaolin believes that these cases dig deep into the connotation, let the cultural relics tide up, and find the combination point of traditional culture and modern life. "For example, the archaeological blind box launched by the Henan Museum combines the tradition of archaeological representatives with the fashion of the blind box symbol, so that the two collide with a spark, so that everyone can feel the sense of surprise, substitution and satisfaction of discovering cultural relics, and activate the curiosity, curiosity and excitement of young people."
Ma Xiaolin also said that innovative expression is an important way to make cultural relics come alive. "'Tang Palace Night Banquet' is inspired by the display of cultural relics, so that a group of painted pottery figurines 'walked out' from the museum, transformed into vivid and vivid Tang Palace maidens, restored and revitalized historical scenes, instantly awakened people's historical memory and cultural identity, and thus produced emotional resonance."
In Ma Xiaolin's view, it is also crucial for science and technology to empower cultural relics to move. "New technologies provide development space for immersive experiences, allowing thick history and culture to travel through time and space, ancient and modern dialogues to become real and perceptible, and new media to spread cultural masterpieces at a faster speed and stronger intensity, forming a network top stream and triggering public onlookers."
Ma Xiaolin also introduced that the continuous launch of henan satellite TV's "China Festival" series of programs last year made audiences at home and abroad feel the cultural charm of "hometown Henan". Nowadays, Henan is taking advantage of the east wind of the integration of culture and tourism, making full use of rich cultural relics resources, and striving to create the brand of "walking Henan and understanding China", so that more historical pictures that have been sleeping for thousands of years can be vividly reproduced. "I believe that with the joint efforts of everyone, cultural relics will no longer be dusty history, but will change into more vivid postures and enter people's daily lives." (China Tourism News reporter Cui Zhe)
He Tiangu, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Sichuan Provincial Government's Research Museum of Culture and History: Improve the level of protection and utilization of Sanxingdui cultural sites
"The Sanxingdui cultural site is the largest, longest-lasting and most culturally rich ancient city, ancient country and ancient Shu cultural site found in the southwest region of the mainland so far, and is known as one of the greatest archaeological discoveries of mankind in the 20th century." The series of archaeological achievements have attracted worldwide attention, and with its unique charm, it shows China's colorful and long-standing and splendid ancient civilization, which is of great significance for enhancing the self-confidence of Chinese national culture and building a Chinese cultural identification system. During the two sessions of the National People's Congress, He Tiangu, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Sichuan Provincial Government's Research Museum of Culture and History, suggested that the level of protection and utilization of Sanxingdui cultural sites should be improved.
He Tiangu said that in recent years, with the strong support of relevant state departments and the Sichuan Provincial Party Committee and Provincial Government, the protection and utilization of Sanxingdui cultural sites have made great progress, but there are still some shortcomings in the construction of venues, supporting facilities, archaeological excavations, academic research, digital experience, and declaration of world cultural heritage. In order to further enhance the world influence of Sanxingdui cultural heritage and meet the growing cultural and tourism needs of the people, he put forward four suggestions: First, support the construction of the new Sanxingdui Museum and strengthen the display and utilization functions. Construct a museum community integrating cultural relics exhibition halls, digital experience halls, open cultural relics restoration halls, research centers, cultural and creative centers, and international exchange centers, and coordinate the construction of Sanxingdui National Archaeological Site Park and national cultural relics protection and utilization demonstration areas. The second is to improve the level of archaeological equipment in the province and promote the key excavation of important relics of Sanxingdui cultural sites. Focusing on the configuration of archaeological high-tech integrated application facilities and equipment, and the construction of archaeology and cultural relics protection centers, we will comprehensively improve the level of archaeological scientific research, archaeological specimen management and excavation of cultural relics protection and restoration capabilities of Sanxingdui cultural sites. The third is to support the construction of a research platform for Sanxingdui cultural sites and deepen academic research and exchanges. Actively promote exchanges and cooperation with domestic and foreign scientific research institutions and universities, carry out multidisciplinary and cross-field Sanxingdui archaeological achievements collation, historical research and value interpretation, and launch a number of high-level integrated research results to further enhance the international academic influence of ancient Shu civilization. The fourth is to support the declaration of Sanxingdui cultural sites as world cultural heritage. Strengthen work guidance, support and promote Sichuan's continuous improvement of relevant work in accordance with the relevant standards of world cultural heritage, and strive to make significant progress in the application for heritage at an early date. (China Tourism News reporter Li Feng)
Lian Yuming, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Beijing International Urban Development Research Institute: Accelerate the construction of the Yellow River National Museum
"The Yellow River culture is the root and soul of the Chinese nation. However, from the current point of view, our systematic research on the Yellow River culture is relatively weak, the exploration of the connotation and extension and development process of the Yellow River culture is insufficient, the protection, excavation and interpretation of the rich and excellent traditional culture, humanistic spirit and era value carried by the Yellow River are insufficient, and the core heritage and cultural identity of the Yellow River are not sorted out in detail. During the two sessions of the National People's Congress, Lian Yuming, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Beijing International Urban Development Research Institute, suggested that more efforts should be made to dig deep, explain and display the spiritual connotation of the Yellow River culture and the value of the times, and accelerate the construction of the Yellow River National Museum.
In order to dig deep and explain the spiritual connotation and era value of the Yellow River culture, Lian Yuming suggested starting from 3 dimensions. The first is to trace the source in time. The Yellow River culture has lasted for thousands of years, from the Pei Ligang culture in the early Neolithic period to the Yangshao culture in the middle period, the Longshan culture in the late period, and all the way to the Xia, Shang and Zhou dynasties, the genealogy is coherent and consistent, and the continuity of the Yellow River culture should be systematically sorted out. The second is to dig deeper from the area. The Yellow River culture includes the Hehuang culture, Longyou culture and Hetao culture in the upper reaches, the Sanjin culture, guan Chinese hua and Heluo culture in the middle reaches, and the Central Plains culture and Qilu culture in the lower reaches. It is necessary to dig deeper into the inclusiveness of the Yellow River culture. The third is to interpret from the attribute. The Yellow River culture includes farming culture, grassland culture, Silk Road culture, and marine culture, of which farming culture is the most splendid, and it is necessary to explain the openness of the Yellow River culture as a whole.
Lian Yuming suggested that the construction of the Yellow River National Cultural Park should be taken as an opportunity to systematically build a Yellow River cultural resource display system from five aspects. The first is to further sort out the material wealth and spiritual wealth created by the ancestors of the Yellow River Basin in long-term social practice, regard it as an important part of the construction of the Yellow River National Cultural Park, and carry out overall protection, systematic display, active inheritance and innovative utilization. The second is to strengthen the systematic protection of the cultural heritage of the Yellow River, accelerate the promotion of major research projects such as "Archaeological China" in the Yellow River Basin and the source exploration project of Chinese civilization, and comprehensively and systematically explain the core values, typical characteristics and prominent position of the Yellow River civilization. The third is to establish a system for the protection and inheritance of urban and rural history and culture in the Yellow River Basin, promote the revitalization and utilization of historical heritage, and shape the characteristics of urban and rural areas. The fourth is to improve the list of representative projects of intangible cultural heritage in the Yellow River Basin, strengthen the protection and inheritance of representative projects, and promote the construction of inheritance experience facilities. The fifth is to actively carry out Research on The Yellow River and accelerate the construction of a Research System for Yellow River Studies.
Lian Yuming believes that on the basis of deeply excavating and interpreting the spiritual connotation and era value of the Yellow River culture and systematically building a display system for the cultural resources of the Yellow River, the construction of the Yellow River National Museum should be accelerated.
"At present, there are 45 museums of various types at all levels in the nine provinces and regions of the Yellow River Basin, but there is a lack of a national museum that comprehensively and systematically displays the Yellow River civilization." Lian Yuming said that at present, the Yellow River Water Conservancy Committee of the Ministry of Water Resources and Zhengzhou City, Henan Province, have set up a special class to promote the construction of the Yellow River National Museum, and have launched relevant research work around the functional positioning, site selection, construction scale, and exhibition framework of the museum. In his view, it is necessary to further clarify the functional positioning of the Yellow River National Museum to condense the essence of the Yellow River civilization, reveal the natural changes of the Yellow River, display the great achievements of the people in controlling the Yellow River, and highlight the self-confidence of the Chinese national culture, plan and build it as a national key thematic museum that can reflect the development process of Chinese civilization, and actively strive to include it in the creation plan of a world-class museum with Chinese characteristics, and make overall plans to promote it from a higher level.
Lian Yuming also suggested that we should give better play to the role of the Yellow River Basin Museum Alliance, build a regional museum system, give full play to the important functions of museums at all levels in cultural relics protection, collection research, exhibition and exhibition, open services, education and dissemination, international exchanges, etc., and systematically and comprehensively display the historical context of the origin and development of Chinese civilization, the brilliant achievements of Chinese civilization, and the major contributions of Chinese civilization to human civilization. (China Tourism News reporter Cui Zhe)
Chen Yong, deputy to the National People's Congress: Establish a memorial hall for the history of the War of Resistance Against Japanese Aggression in Hong Kong
Chi Zijian, member of the National Committee of the Chinese People's Political Consultative Conference: Establish a historical memorial hall for the fourteenth year of the War of Resistance Against Japanese Aggression
Innovation leads the museum
"Live" "Fire Up"
The revitalization and utilization of cultural relics in museums should be led by innovation, from cultural creativity, digital development, living and fashion utilization as the starting point, to achieve the effective protection of cultural relics, the sustainable use of cultural heritage and the wide dissemination of excellent culture
The museum is an important cultural landmark, an important display place of China's excellent traditional culture, and an important place for the people's spiritual and cultural consumption and experience. In this year's government work report, it is proposed to enrich the spiritual and cultural life of the people, strengthen the protection and utilization of cultural relics and monuments, and protect and inherit intangible cultural heritage. During the two sessions of the National People's Congress, the revitalization and utilization of cultural relics resources in museums became one of the hot topics discussed by the deputies and members.
General Secretary Xi Jinping pointed out, "Let the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books come alive." As an important carrier for the protection and utilization of cultural relics, museums undertake the important mission of making cultural relics "come alive".
From the Spring Festival Gala", which has aroused the public's attention to the Forbidden City's "Thousand Miles of Rivers and Mountains", to the wonderful night version of the "Tang Palace Night Banquet" of the Henan Museum, to the popular cultural and creative products of museums around the world, innovation has provided new ideas for the protection and utilization of cultural relics in museums, and also allowed those cultural relics "raised in the deep boudoir" to "enter the homes of ordinary people" and glow with new vitality.
The "Guiding Opinions on Promoting the Reform and Development of Museums" and the "14th Five-Year Plan for the Protection of Cultural Relics and Scientific and Technological Innovation" issued in 2021 clearly put forward the content of stimulating the innovation vitality of museums, implementing the "Museum +" strategy, accelerating the digitization of collections, strengthening scientific and technological support, and optimizing communication services, which pointed out the direction for the revitalization and utilization of cultural relics in museums. The revitalization and utilization of cultural relics in museums should be led by innovation, from cultural creativity, digital development, living and fashion utilization as the starting point, to achieve the effective protection of cultural relics, the sustainable use of cultural heritage and the wide dissemination of excellent culture.
The first is to give new vitality to the cultural relics of the museum with cultural creativity. Empower the cultural relics of the museum with creativity, continuously enrich its existence form, expand its display form, and make the existence form of cultural relics more three-dimensional, vivid and moving. With the help of artistic creation, "Only This Green" presents the static "Thousand Mile River and Mountain Map" with dynamic dance, which not only impresses hundreds of millions of viewers, but also enriches the existence form of the famous painting "Thousand Mile River and Mountain Map", so that the famous paintings in the Collection of the Forbidden City are rejuvenated. With the help of cultural creativity, the cultural IP of the museum is transformed into a cultural product that is popular with the public, integrating cultural elements into cultural products, fully exploring the derivative value of cultural heritage, so that the public can better perceive and appreciate the intrinsic value of cultural heritage while purchasing and consuming cultural products.
Promoting the revitalization of cultural relics with cultural creativity can maximize the cultural dissemination effect of cultural relics and make China's excellent traditional culture more deeply rooted in the hearts of the people. Cultural creativity allows the cultural relics in the collection of "distance" to appear in front of the public in a new form that is more vivid and close to the people, which not only narrows the distance between the public and the cultural relics, but also stimulates more people's enthusiasm for the exploration of cultural relics and the history, culture and stories behind them through this close contact. For example, the "archaeological blind box" of the Henan Museum allows the public to experience the fun of "digging up cultural relics" at home, and also greatly stimulates the buyer's curiosity for cultural relics. The spirit of mass cultural exploration triggered by cultural and creative goods is undoubtedly one of the most effective ways to spread China's excellent traditional culture.
The second is to promote the sustainable use of museum cultural relics with digital technology. Museum cultural relics have their strict protection requirements, and the limitation of museum space and venue determines that most of the collection of cultural relics cannot be fully displayed to the public. The progress of science and technology provides the best opportunity for the sustainable use and comprehensive display of museum cultural relics. Digital technology promotes the digitization of museum cultural relics and forms a digital cultural resource that can be used sustainably. With the help of digital technology, more and more museums have formed a normalized cultural relics data collection process and a systematic digital protection system for cultural relics. The Forbidden City has collected more than 640,000 pieces of cultural relics in the courtyard collection image data, as well as 80% of the total area of the Forbidden City of ancient buildings 360-degree high-definition panoramic data, digital technology so that the collection of cultural relics have their own "electronic identity card".
Based on digital cultural resources, the road to multi-industry integration of museums is opening. The digitization of museum cultural relics resources has allowed many cultural relics resources to appear in the form of cultural IP, and with the help of industrial integration, its cultural dissemination and economic effects have been continuously amplified. "Museum + Dining", "Museum + Game", "Museum + Anime", "Museum + Daily Necessities", "Museum + Beauty", "Museum + Finance"... The extension of museum cultural relics is constantly enlarging, and its influence and driving role are also improving at the same time. The "Dinosaur Hostel" animation jointly launched by Anhui Geological Museum and Perfect World, the lipstick series of "Thousand Autumns and Brilliant Colors" jointly launched by the National Museum and L'Oréal, and the mobile game "E-reality Miaobi Qianshan" cooperated by the Palace Museum and NetEase all present a broad space for development after the revitalization of the museum's cultural relics.
Digital technology has greatly enriched the cultural relics display form of the museum, so that the cultural relics can be shared by all mankind without the restrictions of time and space. Digital technology makes it possible to display cultural relics across time and space, and "cloud viewing exhibitions", "cloud tours", "panoramic tours", digital interactive exhibitions, etc. have become the standard of many museums. Digital technology provides a channel for those who cannot visit the museum to understand and explore the cultural relics.
The third is to lead the new direction of cultural relics revitalization and utilization with closeness to the people, life and fashion. Museums "live", to get closer to the people, to let cultural relics into people's daily lives, to enter the museum as the normal content of extracurricular activities of primary and secondary school students, so that the digital museum is more deeply rooted in the hearts of the people. For example, Fuzhou will "move" the museum into the subway to create a "museum in the subway", and wuhan's Provincial Bohubei Daily Subway Station will present 24 types of provincial museum collections in the form of relief murals, so that the museum cultural relics and the lives of the people are seamlessly connected.
The museum "comes alive" and wants to be in close contact with the lives of the people. It is necessary to let the cultural relics in the museum meet with them through cultural creativity and other forms, in the form that the people like to hear, and constantly attract and cultivate the cultural attention and appreciation of the people in a subtle way, so that they can love cultural relics and then love life.
Museums are "alive" and must go hand in hand with fashion. The revitalization of museum cultural relics should be combined with the needs of young people, led by fashion, quality and taste, so that museum cultural products can become a part of the high-quality life of young people. Whether it is the theme of "national tide", the "blind box" culture, or the brand joint model, it is a representative of the close connection between the museum and fashion life, and it is also an important magic weapon for the museum to win young people. (China Tourism News Special Commentator Wu Liyun)
Editor: Li Feng
Review: Minmin Deng