In the field of fuel vehicles, the joint ventures with deeper historical accumulation have more unique advantages, in the past, most of the joint ventures and independent confrontation time, are joint ventures more dominant, so in the current few years, when new energy vehicles are still in the embryonic stage, the joint venture brands that are still mixed in the field of fuel vehicles are not so eager to lay out the electrification market, but today, whether active or passive, doing new energy vehicles is an inevitable choice for joint venture brands.
On March 23, according to the "Automotive Business Review", GAC Mitsubishi officially launched its first pure electric SUV Atuka AirTREK, priced at 199,800-229,800 yuan, a total of 2 models were launched, as a brand with a century-old historical background, in the fuel vehicle market Mitsubishi left such classic products as Lynx Pajero and Outlander, facing the era of electrification, GAC Mitsubishi's Attuco AIRTREK can leave us with a deep impression?
Distinctive personality and attractiveness, new energy "tough guy"
Purely from the appearance, for today's market For today's market, Artuco AIRTREK must be a special existence, especially in the new energy market, we rarely see such a distinctive design, although most of the products on the market today are pursuing the aesthetics of young people, but the style is too cookie-cutter, just as the so-called a thousand people have a thousand Hamlets in their minds, the aesthetic is not monotonous, Artuco AIRTREK continues the consistent hardcore style of Mitsubishi products, The large silver trim on the closed front face and the double "C" shaped headlights add a bit of technology to it.
The body length, width and height of the new car are 4630/1920/1728mm, the wheelbase is up to 2830mm, and the design is not in order to blindly pursue the beauty and squeeze the space, so the cockpit can fully protect the comfort of passengers, the design of the body and the rear is relatively simple, but the suspension roof shape adds a bit of fashion to it, on the whole, Artuco AIRTREK belongs to the kind of "tough guy" who looks very secure, very attractive.
The interior is simple and atmospheric, and the technology configuration is in place
Atuka AIRTREK's simple and atmospheric style, which makes full use of the Mitsubishi horizontal line modeling concept, is very unique, and the soft materials used in a large area will bring a more comfortable riding experience, reminiscent of the four words of "iron man tenderness". Of course, as a pure electric SUV, it is impossible to do something without technology.
Atuka AIRTREK is equipped with a 12.3-inch dual-screen combination, the sense of physical button presence in the car is pressed to the minimum, creating a good scientific and technological atmosphere, the car machine system has a very rich function, such as a new generation of iFLYTEK XTTS full-scene intelligent voice interaction system that supports voice control and sound source positioning, which can bring a good interactive experience, and the car-machine system based on the OTA remote upgrade function can be updated remotely in the first time. In terms of safety and driving assistance, Artuco AIRTREK has L2 level intelligent driving assistance functions, equipped with 360 ° panoramic parking images that can switch 3D mode, AR real-life navigation, so that novice drivers can be as skilled as old drivers, very convenient.
Pure electric platform to create, driving experience quality
As a product based on the GEP2.0 aluminum alloy pure electric exclusive platform, than some of the "oil to electricity" products Artuco AIRTREK quality and use experience will be better, from the quiet point of view, the body uses 128 silent shock absorbing materials, and the pure electric model motor will not emit excess noise in the work, so the NVH performance of the new car is worth looking forward to. In terms of handling, it has a 50:50 gold body weight ratio, and is equipped with a three-in-one high-performance integrated electric drive with a maximum power of 165 kW and a peak torque of 350 N·m, which will be able to bring a very good driving experience.
Of course, for a new energy product, people are most concerned about its endurance, Artuco AIRTREK is equipped with a capacity of 69.9kWh ternary lithium battery pack, CLTC standard under the mileage of 520km, if you are in a hurry to use the car can also choose the fast charging mode, it takes 43 minutes to charge the power from 30% to 80%, and it also supports appointment charging, and the owner can flexibly arrange the charging time according to his own needs.
The new energy market has exploded, and Artuka does not lose the opportunity
Since September 2020, when China explicitly proposed to achieve carbon neutrality by 2060 at the 75th Session of the United Nations General Assembly, the development process of the domestic new energy vehicle market has been significantly accelerated, coupled with the earlier double credit policy, so that major companies have to accelerate closer to electrification. Nowadays, China's new energy vehicles have entered a full-scale outbreak stage, and the data released by the Association of Automobiles shows that the sales of china's narrow new energy vehicles in the first two months of 2022 have reached 624,000 units, an increase of 153.2% year-on-year, and some analysts say that the penetration rate of New Energy Vehicles in China will exceed 50% in 2025.
As far as the market level is concerned, on China alone, the current new energy market is still dominated by local companies, in addition to Tesla, the top ten of the sales list can hardly see the figure of foreign brands, of course, a large part of this is because the product planning of many joint venture brands has not yet been fully developed.
But in any case, it is still a Chinese brand in this game to seize the opportunity, some of the new energy brands in advance layout electrification business has made remarkable achievements, for those companies that are still in transformation, with the rapid growth of the market as the background, now is a good time to enter the game, after all, the comprehensive new energy era has become an established future, but it is only a matter of time sooner or later. The launch of GAC Mitsubishi's Atuka AIRTREK has two major advantages, the first point is based on the soaring oil prices to let new energy products get more attention, and the second is that Atuka AIRTREK is a special enough product, and its product strength is not bad, which can attract some consumer groups who like hard-school style.
Written in the end: as the first pure electric SUV of GAC Mitsubishi layout in China, Atuka AIRTREK is naturally pinned on high hopes, this car has been warmed up from a very early stage, and now it has finally ushered in the listing, if it can have a role, in addition to becoming a new sales growth point of GAC Mitsubishi, it will also give the brand more confidence to open up the Chinese new energy vehicle market, in the future, we may see GAC Mitsubishi launch a richer new energy products.