In order to strengthen the anti-addiction work of minors, recently, 37 Interactive Entertainment launched face recognition technology in the game to further prevent the emergence of the problem of minors fraudulently using adult accounts. For this technological iteration, 37 Interactive Entertainment said that it is an important measure for enterprises to implement anti-addiction and improve the network security environment for minors. In the future, we will also make efforts in terms of our own technology, customer service, and coordination of all parties, upgrade and iterate, and build a solid protection network for minors.
Face recognition technology goes online to prevent minors from fraudulently using adult accounts
As one of the earliest enterprises in the industry to launch a real-name system and anti-addiction system, 37 Interactive Entertainment has established a set of perfect mechanisms, which will identify the identity of players through artificial intelligence according to their multiple behaviors in the game.
After the face recognition technology is launched, if the account is found to be operated by a minor in the background, it will be authenticated in the form of including but not limited to face recognition. If the player fails to verify or refuses to verify, the account will no longer be able to play.
On August 30, 2021, the State Press and Publication Administration issued the Notice on Further Strict Management and Effectively Preventing Minors from Addicting to Online Games, which makes stricter requirements for the work of preventing minors from addicting. In the view of 37 Interactive Entertainment, although the number of minors in the game on the company's platform accounts for a very small proportion, the anti-addiction work of minors has always been the focus of the daily work of the enterprise. After the release of the new anti-addiction regulations, enterprises will strictly implement them as soon as they are required. The launch of face recognition technology is also to further prevent minors from fraudulently using their identities to avoid the problem of anti-addiction. At present, the technology has been launched in some games under the company's platform, and will be promoted to all game products in the future.
Earlier, 37 Interactive Entertainment also set up a special process and customer complaint commissioner to deal with various issues related to minor players. In order to cooperate with parents to do a good job in supervision, the company launched the "Online Game Minors Parental Supervision Project" very early, on the basis of implementing the new regulations on anti-addiction, allowing parents to limit or prohibit the time of minors' games according to the actual situation. Next, 37 Interactive Entertainment will further upgrade the parental supervision project and work with parents to improve the supervision of children's games.
Multiple measures should be taken simultaneously to improve the education of minors' online literacy
With the increasing complexity of information on online platforms, purifying the online ecology and protecting minors has become one of the indispensable tasks of game companies. In addition to strengthening anti-addiction measures for minors, 37 Interactive Entertainment has also taken positive actions in the production of high-quality content, the governance of the online ecological environment, and the education of minors' network literacy.
In the past two years, 37 Interactive Entertainment has accelerated the development of functional games, developed such as "Qingfeng Hero Rushing Chong Chong" popularized by network security prevention knowledge, and "I am a picture repairer" that promotes Guangzhou's intangible cultural heritage, so that minors can achieve the role of edutainment in the game process.
In order to guide minors to go online healthily, this year, 37 Interactive Entertainment also launched an online literacy education course for minors, and follow-up enterprises will also develop a network literacy education curriculum package that can be used by professional teachers and volunteers in the discipline, and will embed quality classes and information classes for college, middle and primary school students in the future to contribute to the improvement of students' network literacy.
On the basis of implementing the "Provisions on the Governance of the Online Information Content Ecology" issued by the Central Cyberspace Administration, the 37 Mutual Entertainment Party Committee also took the lead in establishing the "Working Group on the Ecological Governance of Online Information Content" to resolutely deal with violations of laws and regulations and bad network information.
37 Interactive Entertainment said that through a series of combination punches, it will continue to optimize and improve the protection of minors and anti-addiction measures, create a healthy and green online game environment for the majority of teenagers, and help the healthy development of China's game industry.