In the "Flying House Tour", it is said: "Happiness is not immortality, not big fish and big meat, not power to the opposition." It is the fulfillment of small wishes for life. You have to eat when you want to eat, and someone comes to love you when you want to be loved. ”
Ten years ago, the MAZDA CX-5 was launched, becoming one of the top ten SUV companies with the highest sales in the world for a generation of SUVs; ten years later, with the trust and recognition of 3 million users, MAZDA turned 3 million tiny wishes into reality and condensed on the new MAZDA CX-5.
On the occasion of the "320 International Day of Happiness", the new Chang'an Mazda shared happiness with everyone and opened the first year of the new Chang'an Mazda. The LED daytime running lights, four-wheel drive, intelligent high-tech configuration and new body color matching that users want, etc., have been achieved on the new MAZDA CX-5 new car. Of course, Mazda, known as "Toei BMW", is still excellent in handling. As Wang Hui, executive vice president of Changan Mazda Automobile Co., Ltd., said: "Rather than saying that Mazda is building a car, it is exploring the harmonious interaction between people and cars and endless driving pleasure, and this exploration begins when you first see this car."
"Centaur unity" re-evolved, and the bending king understands "attacking the heart"
In 2022, the Mazda brand will be 101 years old. The century-old brand ushered in a new era in China, and after the brand integration, new products also emerged: the first car was the new MAZDA CX-5.
It has to be said that the MAZDA CX-5 is a low-key SUV. Since its launch, the car has sold more than 3 million units worldwide, and is a "regular customer" in the world's top 10 best-selling SUVs - most likely Chinese consumers do not know its "hidden strength".
As the first SUV model to fully adopt Chuangchi Blue Sky technology, the MAZDA CX-5 has always been the stubborn and individualized Dongying teenager: in today's popularity of various small-displacement turbocharging, only Mazda insists on doing naturally aspirated engines and making the compression ratio of traditional internal combustion engines the first in the world. Even, as long as the fans think of Mazda's 2.0L and 2.5L engines, they come with "Zoom, Zoom" effects.
Thanks to Chuangchi Blue Sky technology, Mazda's engines have an ultra-high compression ratio of 13:1, and the power and torque are greatly improved. On the basis of inheriting the power gene, the new MAZDA CX-5 also adds i-ACTIV AWD intelligent four-wheel drive system, which can be used in cities and far away, without fear of alpine flowing water, rain and snow weather.
"King of the Curves" is another nickname for "Toei BMW". The four-wheel independent suspension system effectively suppresses the posture of the body when cornering, fundamentally bringing the possibility of fast cornering for the new MAZDA CX-5. The 14.2:1 steering gear ratio allows precise steering, pointing to where to hit.
Less is more！ "Subtractive aesthetics" simplifies complexity
"As long as 2% of consumers in the world approve of Mazda cars, it is enough." This is a sentence from the preface to The Soul of Mazda Design.
For this 2%, the 101-year-old Mazda put in 100% effort and enthusiasm. Its unwavering craftsmanship is still reflected in the new MAZDA CX-5. With "soul movement" as the core of design, Mazda ushered in the era of uncompromising subtractive aesthetic design.
Ryoji Takahashi, vice president of marketing and sales and general manager of the sales branch of Mazda Motors Co., Ltd., said, "The 'soul movement' design is not limited by the form of the car, but challenges to give the purest sense of life to the utensils, which is also the achievement of Mazda's continuous accumulation of superb 'craftsman technology' and its application in design." Specific to the new MAZDA CX-5, it has advanced the aesthetics of subtraction on the basis of the concept of "soul movement", bringing about 7 major evolutions. The grille, tailgate decoration, far and near light integrated LED headlights, etc. have been newly designed; two new body colors of platinum and diamond blue have been added to meet the aesthetic needs of young people.
However, in terms of the intelligent high-tech configuration that users pay attention to, the new MAZDA CX-5 has done "addition". The whole series is equipped with LED daily running lights, the standard MZD Yuelian system, the standard reversing image + reversing radar, etc.; at the same time, the 10.25-inch high-definition touchable central display, the 7-inch TFT multi-function LCD instrument cluster, wireless Carplay and Carlife, etc., are ahead of the Japanese SUVs of the same level.
4S in-store listing, continue to practice "user +"
As a sub-venue for the live broadcast of the new MAZDA CX-5 listing, Changan Mazda 4S store is the closest place to users. The announcement of the price of this new car is held here; and the final listing price is also announced by the user.
Let users become the masters of the brand, coexist and win with Changan Mazda, and grow together. Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially released the "Customer Experience Officer" recruitment plan, which pointed out the direction for Changan Mazda's future service improvement through the secret exploration of the "Customer Experience Officer".
From Yuema Starry Sky to Horse Driving Free Travel, to Chuang chi Blue Sky Tour, Mazda has always been with users. Wu Xuxi said: "Standing in the first year of the new Changan Mazda, we will uphold the principle of 'all vehicle system, all scene, full time', constantly explore the point of convergence with users, unify new services, and provide users with full life cycle care beyond expectations." ”
END