2022 marks the 30th anniversary of the establishment of DPCA. On the occasion of the 30th anniversary, dongfeng Fukang brand under Dongfeng DPCA took the lead in launching this year's blockbuster pure electric new car - Dongfeng Fukang ES600 with the theme of "Inheriting the Classic E Qi Win" on March 28, aiming at the B-end new energy market and opening a new chapter in the field of pure electricity of Dongfeng Fukang.
Affected by the epidemic, the conference was carried out in the form of online live broadcast, attracting the attention of nearly a thousand people. At the press conference, Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Company and chairman of Dongfeng Dongfeng Automobile, said, "Dongfeng Fukang ES600, as the first new product of Dongfeng Dongfeng Fukang Automobile, was listed this year, which opened the prelude to the launch of new products and new energy transformation and upgrading of Dongfeng Dongfeng Company in 2022, and was also the prelude to the new life of Dongfeng Fukang Automobile. Starting this year, the three major brands of Dongfeng Citroen, Dongfeng Peugeot and Dongfeng Fukang will also successively launch a variety of pure electric products and plug-in hybrid products, continuously enrich the layout of new energy products, and create a new growth pole for the sustainable development of DPCA's business. ”
From the customer's point of view, we will renew and create an all-round pure electric car in the B-end market
As we all know, "Fukang" is a model introduced into China by DPCA since its inception in 1992, and it is also one of the "old three things" of the family car by the majority of consumers, and was once known as the first brand of the family car. Over the past 30 years, Beverly Wilshire has won the favor of China's first generation of auto consumers with its excellent handling, durability and fuel economy. Nowadays, the Fukang brand has been renewed from the customer needs of the B-end market, and at the press conference, DPCA invited several car owners to tell their stories from their perspectives.
As a former loyal user of Fukang, Master Wang is mainly engaged in taxi operations, he said, "I have been driving taxis for almost 30 years, and the quality of the car is the most important, mainly to be easy to drive, easy to operate, and low fuel consumption." The car is like a loyal companion to me. Running for rent, the quality of the car is critical. "In Master Wang's view, the family work of eating should be reliable, and looking at the car is like looking at people, and seeing people's hearts over time." The car has been driving for a long time to know whether it is good or bad, quality is the core, and the taxi is the most able to test the quality of a car. So when choosing a car, he did not hesitate to buy the Dongfeng Fukang ES600, because he felt that it was a classic pure electric car that allowed users to drive safely.
Master Li, who works in online car-hailing, is also full of praise for The Dongfeng Fukang ES600, saying, "I have driven a lot of cars, which were previously fuel vehicles, and now they are replaced by electric vehicles. He frankly said that the reason for choosing Dongfeng Fukang ES600 is that it is particularly easy to open, easy to use and good to save. He feels that the most important thing is that the ride-hailing car is comfortable, the driver is comfortable to sit, the passenger is also comfortable, and the charging should be convenient and fast.
Keep up with customer needs, solve customer car pain points, and make it easier to use cars
At the press conference, media and dealer partners and netizens from all over the country witnessed the wonderful debut of this pure electric sedan Dongfeng Fukang ES600. The Dongfeng Fukang ES600 charging version listed this time has launched two models, namely the rental version and the online booking version, and the unified market guidance price is 153,800 yuan (the actual price will be customized according to the needs of large customers such as different configurations, order volumes, and supporting financial policies).
From now on, customers can choose from financial solutions such as dongfeng Fukang ES600 with a down payment of as low as 10% and up to 60 periods, which widely meet the financial needs of car purchases from various channels and a variety of customer groups, so that customers can easily own new cars. At the same time, in order to further make customers feel comfortable with their cars, Dongfeng Fukang ES600 also provides intimate after-sales service policies for the "pain points" of electric vehicles, promising 3 years or 120,000 km of vehicle warranty for non-operational vehicles, 8 years or 150,000 km of warranty for the three electric parts, 5 years or 500,000 km of batteries for the battery part, 1 year or 120,000 km of vehicle warranty for operational vehicles, and 8 years or 600,000 km of warranties for the three electric batteries including batteries. In addition, it provides a 7X24-hour service hotline and rescue for car owners nationwide, and provides compensation of 200 yuan / day for lost work expenses after normal maintenance overdue 48 hours to all purchased owners, and enjoys the five hearts service of DPCA automobile when purchasing a car.
Inherit the classics, listed and delivered, and accelerate the pace of new energy business
At the launch of Dongfeng Fukang ES600, the key customer department of Dongfeng Dongfeng Zhuolian Automobile Co., Ltd., Anhui Zhixiang Automobile Sales Service Co., Ltd., Wanliang (Xiamen) Car Rental Co., Ltd., Wuhan Financial Holdings New Energy Automobile Leasing and Operation Co., Ltd., Wuhan Dongfeng Electric Chuangyue Industry and Trade Co., Ltd., Chengdu Jidacheng Automobile Sales service Co., Ltd. and other partners signed a strategic procurement agreement on the spot and jointly reached an order of 30,000 vehicles. It has comprehensively accelerated the pace of DPCA's progress in the new energy business.
At the same time, the delivery ceremony of the first batch of 1,000 Dongfeng Fukang ES600 was also held simultaneously in Wuhan. As the "backbone" of DPCA's layout of the new energy market, Dongfeng Fukang ES600 will rely on many advantages such as more leading endurance, better space, more practical economy and "conscientious car DPCA", as well as the continuous upgrading of the new car experience and better service, and work with the majority of operators, dealers and other partners to jointly innovate and jointly build a new marketing model and business model under the development trend of the sharing economy.
Inherit the classics and pay tribute to the future. As a brand trusted by Chinese consumers, Dongfeng Fukang will further create a new situation in the electrification market for DPCA and help DPCA achieve new development for its 30th anniversary. On the 30th anniversary, DPCA will continue to focus on customers, continuously launch more new products that meet customer needs, and bring customers a more relaxed and comfortable car life and experience.
For more original hot car information, you can pay attention to 58 car WeChat: wubache