There is an old folk saying, called "the back wave of the Yangtze River pushes the front wave, and the new people replace the old people." It is said that the growth of a new generation will surely replace the old people who have been brilliant. This sentence is also used in the car, in the face of the changing times, the rapid development of the automobile industry, and the changes in market demand, some "old cars" such as can not be updated and iterated in time, it is only a matter of time before they are abandoned by the market.
So we may wish to look at which models in the new era have been replaced by the models of the old era.
In the small car market, Honda Fit has always been the existence of the sun in the sky, the fashionable personality of the styling design favored by young users, magic-like space and stable quality performance, but also loved by family users, while its super high playability and good modification potential, is also regarded by modification enthusiasts as "civilian supercar".
It is under the blessing of various titles that Honda Fit has gradually become a generation of god cars, and it is also the most ideal first model in the hearts of many consumers. But with the passage of time, with the rise of China's own brands and the launch of more and more small new energy vehicles, Honda Fit's supremacy is in jeopardy.
Since December last year, BYD Dolphin's monthly sales have surpassed Honda Fit's, becoming the top seller in the small car market. You know, BYD Dolphin has only been listed for more than half a year, and its single-month sales have beaten the Fit that has been selling well in China for 20 years, which can't help but feel sad. I have to say that under the changes in the market and consumption environment, as strong as Honda Fit, it is also planted on new energy vehicles.
Of course, from the perspective of product strength, BYD Dolphin is indeed much stronger than The Fit, although the size of the two models is similar, but thanks to the advantages of the pure electric platform, the wheelbase of the BYD Dolphin has reached 2700mm, while the Honda Fit is only 2530mm, under the absolute advantage, the Honda MM concept is useless.
In addition, the difference between the two is also very obvious, BYD Dolphin standard rear parking radar, reversing image, fixed speed cruise, main driving keyless entry, imitation leather seat and 10.1-inch central control multimedia display, etc., basically there should be, and the fit configuration is indeed very general.
Finally, in terms of economy, after the oil price has soared again and again, even if the original fuel consumption of Honda Fit is not high, the comprehensive fuel consumption is only 6.3L/100km, but according to the 92 gasoline 8.66 yuan / liter, each kilometer also needs 0.55 yuan. Compared with the BYD dolphins that only need to be charged, under the premise of charging at home, there is still a certain gap between less than 3 cents per kilometer.
Of course, Fit is still stronger than BYD Dolphin in terms of reliability, retention rate and brand image, and there will still be many consumers who recognize this. If you have a budget of 100,000, will you still consider a fuel car like the Honda Fit?
If it is the new energy vehicle that beats the Fit, then the Hyundai Fiesta has completely lost to itself and its own brand models. In October 2018, Beijing Hyundai Fiesta was born, a new sports model developed for the Chinese market, and equipped with the strongest 1.6T engine in its class at that time, with a maximum power of 204 horsepower, a peak torque of 265 Nm, and an acceleration time of less than 7 seconds per 100 kilometers.
Thanks to the excellent performance, Fiesta was crowned by netizens with the title of "Seconds and Seconds Seconds Civic", coupled with the relatively close price, Festa was listed less than three months on the monthly sales exceeded 10,000, less than half a year less than 20,000 per month, once to catch up with the rhythm of the Civic.
However, the good times did not last long, and its average monthly sales fell from tens of thousands of units to less than 2,000 units per month. Although Beijing Hyundai has upgraded the Fiesta and given a large amount of preferential treatment, consumers do not pay, and the cumulative sales in 2021 are only 8249 vehicles, and this year's sales are not optimistic.
In addition to its own reasons, it is also related to the launch of the new Elantra by Beijing Hyundai, which is more like replacing Fiesta, which not only has excellent safety performance, but also has practical space, rich configuration and high-value exterior interior, which is enthusiastically sought after by Chinese consumers on the market, and last year's cumulative sales exceeded 130,000 vehicles.
Of course, the launch of cost-effective sports cars such as MG 5, MG 6, Trumpchi Shadow Leopard and Changan UNI-V has also had a great impact on Fiesta, which not only has a more sporty design and better power performance, but also has a more generous price, and young consumers are willing to choose these Chinese brand sports cars. If you have a budget of more than 100,000, which sports car would you consider?
How long have you not seen the news from Geely Berry since the launch of Geely Shingrui? When Geely Borui was first launched in 2015, it was praised by netizens as "the most beautiful Chinese car" by netizens with its avant-garde design, smooth and elegant body lines and slippery back style.
At the same time, it is worth mentioning that Bo Rui is also the first model under Geely to introduce the concept of Volvo safety technology, and it is also a masterpiece that Geely strives to return to the forefront of its own brands. In the years since its launch, sales have continued to soar, with monthly sales of more than 5,000 units, making it one of the best-selling medium-sized cars in its own brands at that time.
But the same good times are not long, after the 2018 revamp, the new Bo Rui canceled the 2.4L displacement engine, replaced by the powertrain of the 1.5T three-cylinder + 48V light mix system, and the starting threshold was higher, resulting in a sudden loss of reputation. It was during this year that Bo Rui's sales fell off a cliff, with an average monthly sales of just over 1,000 units.
In 2020, Geely Xingrui turned out to be born, the car is based on the CMA platform, with Volvo, Lynk & Co with the same architecture, quality and safety have a good guarantee; also equipped with Volvo's same Drive-E 2.0T engine, wheelbase reached 2 meters 8, the starting price is only 113,700 yuan.
Since then, Bo Rui has been in a slump, sales plummeted, the cumulative sales in 2021 is only 2256 vehicles, less than two percent of the sales of Geely Xingrui, and now the monthly sales of more than 100 are problems, and the era belonging to Bo Rui has obviously come to an end.
The same situation is also Mazda Artez, as we all know, Mazda is a unique brand, in the hearts of the majority of car fans is a totemic existence, perseverance in the sports orientation and inheritance of self-absorbing craftsman spirit, all of which make people deeply yearn for Mazda. In particular, Mazda's model Artez is known as the "Driver's Car", which is talked about by countless fans.
And it is such a sports car born for driving, after the outbreak of "strange doors", both word of mouth and sales have fallen off a cliff. Although the same upgrade and redesign solved the problem of abnormal noise, sales were still less than one-third of the peak. Nowadays, the discount of all models is more than 20,000 yuan, and the monthly sales are barely more than 1,000, which is regrettable.
Of course, the decline in sales of Artez is also closely related to its own product strength, when it is a sports car, the power performance is flat; when it is a medium-sized car, the space is relatively cramped compared to the same level of models. In a word, it can not meet the needs of young people for motivation, nor can it meet the needs of home users for space, and it is difficult to attract more consumer groups by relying on the vacuous control alone.
Coupled with today's mid-size car market is getting more and more volume, Honda Accord, Toyota Camry and other hot models have begun to make profits, the discount is more than 15,000 yuan, and like Buick Regal, Mai Ruibao XL this kind of American car discount is more than 40,000 yuan, more ruthless Ford Mondeo, the new pre-price is directly set at 159,800 yuan.
Therefore, if Mazda Artez wants to have a place in the mid-size car market, it must also come up with the real itself, or upgrade or give higher discounts. If you had $200,000 in hand, would you have considered the Artez car?
The last car is Honda Guandao, which has accumulated more than 350,000 units since its launch in October 2016. However, with the change of market demand, more and more families are considering the SUV model with a seven-seat layout, and the guandao, which is all five-seaters, has reached a bottleneck in the past two years.
Guandao's cumulative sales last year were only 40,066 vehicles, down more than 30% year-on-year, which is not as good as Changan UNI-K, Hongqi HS5 and other self-owned brand medium-sizeD SUVs. The reason for this, on the one hand, is that the listing of Guandao has not been replaced, and even the mid-term modification has not been made, and the product strength is still somewhat insufficient compared to the Highlander that has been replaced.
On the other hand, the aforementioned series of all five-seat models cannot meet the needs of more home users. At the same time, it does not carry Honda's proud i-MMD hybrid system, and the fuel economy does not show advantages. If you have a budget of 250,000-300,000 yuan, will you consider a big five-seat SUV like Honda Guandao?
The above five models were once the leaders in their respective segmented markets, but now with the listing of more and more competitive models and changes in demand for cars, these cars have gradually lost their former glory and have even been abandoned by the market. Of course, like the Honda Fit and Honda Guandao two cars, although the sales are not as good as ever, but the skinny camel is bigger than the horse, relying on excellent word of mouth and the aura brought by the Honda brand, it is still the first choice of many consumers.