Large size. Poster posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large pictures and prominent images and colors. Its picture size includes full open, folio, long three open and extra large picture (eight full open) and so on.
Strong farsightedness. In order to make a visual impression on people who come and go in a hurry, in addition to the large size, the poster design should also fully reflect the principle of positioning design. Poster posters are the visual focal point with prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of white space, or concise visual processes. Posters can be said to have the characteristics typical of advertising.
High artistry. As far as posters as a whole are concerned, it includes two categories: commercial posters and non-commercial posters. Among them, the expression of commodity posters is mainly based on the photographic graphics of specific artistic expression, realistic paintings or comic forms, leaving consumers with real and touching pictures and humorous feelings.
A successful poster design is inseparable from the structure and design of the poster layout, and the poster design needs to be designed from three aspects:
Poster font design needs to be simplified. From the perspective of the design style reflected in the layout of the award-winning poster in recent years, the layout of the font design is as far as possible to discard the text that is thrown around, the font that changes back and forth, the pursuit of the masculine and straightforward beauty of thick eyebrows (large headlines), small articles, large eyes (large pictures), and well-defined (block structure), the writing is rarely bent, not turned into zero, the font is less changed, and the lines are thick and black.
Poster design "shelf display". The goods in the supermarket are displayed in different categories and rarely change, so that customers who want to buy anything will go straight to the shelf and reduce the time spent looking for it. Similarly, using a fixed layout form to "display" poster information in different categories will also reduce the browsing time and get the information you need from the layout as quickly as possible.
Modular arrangement of poster design. The biggest benefit of modular arrangement is that it is easy to read. From the visual psychology analysis, the modular type has its specific advantages, if a set of related, similar or opposite manuscripts are scattered on the layout of the type design, then they are only independent manuscripts; If it is combined in a square, it may produce a new message that is not expressed in words, and even have the effect of 1+1>2.
According to their different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters, etc., and they are introduced here in general.
A commercial poster is a commercial advertising poster that promotes a product or commercial service. The design of commercial posters should be appropriately matched with the style of the product and the audience.
Cultural posters refer to the promotional posters of various social and recreational activities and various exhibitions. There are many types of exhibitions, different exhibitions have their own characteristics, designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.
Movie posters are a branch of posters, movie posters mainly play a role in attracting the attention of the audience and stimulating the box office revenue of movies, which are somewhat similar to drama posters and cultural posters.
Public welfare posters Social posters are ideological. This type of poster has a specific educational significance for the public, and its poster themes include various social welfare, moral propaganda, or political ideology publicity, and the spirit of love and dedication and common progress.
In-store poster design, in-store posters are usually used in business stores for in-store decoration and publicity purposes. The design of the poster in the store needs to take into account the overall style, color and content of the store, and strive to integrate with the environment.
Investment poster design is usually for the purpose of commercial publicity, using eye-catching visual effects to achieve the purpose of promoting a certain goods or services. The design of the investment poster should be clear about its commercial theme, and at the same time, in the application of copywriting, we should pay attention to highlighting the key points and should not be too fancy.