Perhaps no one thought that new energy vehicles could be reborn and grow into the mainstream model of the automobile market in the irony that was regarded as a chicken rib. At that time, many automobile companies and people were full of yearning for new energy, but how far away this yearning was, people did not know, anyway, what they knew was that new energy was so immature that people did not believe that new energy could turn over and fight against fuel vehicles in just a few years. The March passenger car sales chart tells us that in various segments, new energy is no longer marginalized, and many models have even become leaders. For example, in the high-end field of SUVs, the pattern that has always been BBA dominating the world has been broken by Tesla Model-Y, and it has shown a crushing trend from the sales side. So in the future, will the replacement of fuel vehicles by new energy become an inevitable trend?
It is still too early to draw this conclusion, but the electrification of new energy against traditional fuel vehicles is already a matter of certainty. In March, Tesla, Ideal, and Weilai were on the sales list in the high-end field of Chinese auto SUV, and sales increased significantly, while traditional BBA and other models fell endlessly, with the largest decline of up to 34%, which is Volkswagen's star car Tuang. Let's take a closer look at this informative list.
The Tesla Model Y won 39,730 units in March, an increase of 291.4%, more than 2 times more than the runner-up Mercedes-Benz GLC (12,748 units), and even thousands more than the combined sales of the luxury big three (Mercedes-Benz GRC, BMW X3, Audi Q5) of 34,682 units. Crushing is not an exaggeration but a reality. In addition to Tesla, the ideal ONE also won 11034 vehicles to get the fourth place, Weilai Automobile ES6 and EC6 two new energy models won the 6th and 10th places respectively, but the year-on-year are a substantial increase, the ideal ONE increased by up to 125%, the two cars of Weilai increased by 60% and 17% respectively, while the BBA minimum decline -10.5%, the maximum decline of -29.9%, from the trend point of view, the impact of the new energy sector on traditional fuel vehicles is quite fierce. The worst Volkswagen Tuon plummeted from 4/5,000 vehicles sold in a single month to 3399 vehicles. Why did Tu Ang fall so badly? In fact, we all know that Tuon is a very large SUV, and it is definitely a brother in terms of fuel consumption, so the higher the fuel consumption, the worse the sales of models.
So, why are Tesla, Ideal, and Weilai so powerful? On the one hand, the maturity of new energy technology has allowed these models to break through the bottleneck in terms of endurance, especially fast charging technology and ultra-long endurance, which have given new energy the strength to fight against fuel vehicles, and the soaring oil price has allowed consumers to see the inevitable trend of high oil prices in the future. The economy of new energy electric vehicles is much better. On the other hand, the appearance design, configuration and power of new energy vehicles are very strong, even exceeding fuel vehicles, especially in terms of acceleration, which is unattainable by general fuel vehicles. Finally, there is the trend that consumers are younger and prefer new brands and new qualities, while the traditional aristocratic BBA seems too bad for young consumers. However, it is arbitrary to say that traditional fuel vehicles have begun to decline.
The fact that new energy vehicles are the dominant position in the future does not need to be proven, but in today's market stage, there is still a long period of transition between new energy and traditional fuels. For consumers, the choice of new energy upstarts or the choice of traditional fuel oil lies in who chooses, what is the motivation and appeal. For example, the BBA is the consumption object of conservative traditional concepts, while Tesla, Ideal, and Weilai are the consumption objects of the concept of the whole new era. With the further maturity of new energy technology, the traditional fuel vehicle market is no longer a simple confrontation that is squeezed.