On 21 April, the new Generation Range Rover was officially launched, combining stunning modern aesthetics and elegance to take luxury, craftsmanship and performance to new heights, with richer customer choice and more complete personalisation. The new generation of Range Rover is available in four models, all of which are extended wheelbase versions, with an official suggested retail price of 1.468 million yuan to 2.498 million yuan.
"As a model of luxury SUVs, Range Rover not only continues its legendary status since its birth, but also has evolved from a model to a product family after five generations." Mr Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, said, "To commemorate the launch of the new generation of Range Rover Range Rover, we have joined hands with two artists to set another example in the field of corporate social responsibility. After the public auction of the artworks of this cross-border cooperation, part of the proceeds will be donated to the 'China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund' to help the public welfare action of Yunnan Zhaotong Jaguar Land Rover Hope Primary School. ”
Mr. Pan Qing, Global Director of Jaguar Land Rover and President and Chief Executive Officer of Jaguar Land Rover China
Mr Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing sales and service organization, said, "Among the many impressive innovations of the new model, it is particularly noteworthy that the new generation of Range Rover has introduced the first time the Grand Seven-Seat Extended Edition. I believe that this model will surely win the favor of those family customers who are eager to explore and have a boundless heart. All in all, this is by far the most fascinating Range Rover, which has inherited more than 50 years of pure genes and will continue to lead the industry legend and become a model! ”
Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
Win the model exclusive experience
The Land Rover brand is committed to providing customers with a full-life lifecycle experience, and in response to the launch of the new generation of Range Rover, Land Rover has specially upgraded the vip service of the previous Range Rover owners to launch an exclusive "exemplary worry-free service".
The all-new Land Rover Range Rover Premiere
Owners who purchase the new generation of Range Rover can enjoy up to 6 free maintenance in the first 3 years, free roadside assistance within 3 years, free road assistance for lifelong accident cars and free door-to-door pick-up and delivery services, in addition, owners can also enjoy other exclusive services such as the exclusive 400 service hotline of the new generation Range Rover, exclusive reception room and exclusive rest area at the store terminal and VIP car wash*. These services revolve around shaping the value of "worry-free", and Land Rover is committed to making the most of the best in the details of the service.
Victory is the epitome of luxury
For the first time, a 7-seater layout version of the Range Rover model was offered and designated as the entry-level version of the lineup for this launch. The Shengshi Seven-Seat Extended Edition caters to 7 adults while fully ensuring that all passengers enjoy Seiko luxury. Not only are the third row seats spacious, with full-size seats that can be electrically adjusted and folded, but also offer individual air-conditioned air-conditioning vents, speakers and seat heating to ensure comfort for long rides.
In addition, Land Rover has launched the premiere version of the new Range Rover range Rover, which was only available at the initial stage of the market and is equipped with the new 4.4L V8 twin-turbo engine. It is powered by the new P530 twin-turbo V8 engine, with a maximum power of 390 kW and a peak torque of 750 N·m. With the dynamic start mode, the new generation of Range Rover premiere 0-100km/h acceleration time is only 4.7s.
Win as an example of innovative craftsmanship
Three sets of iconic body lines form the vehicle's side exterior silhouette: a slowly tightening roof line, a strong waistline and an upward threshold, while classic elements are harmoniously connected with a short and powerful front overhang, distinctive stern-style rear, smooth transition to a split tailgate design that splits up and down.
At the same time, the introduction of a special process to create a door glass that is almost completely flush with the door frame makes the overall appearance more powerful and shows Land Rover's ingenuity for details.
The new generation of Range Rover's in-car technology is equally eye-catching, with a 13.1-inch touchscreen display that is the largest central control screen in family history, featuring a bezel-less curved suspension design embedded in the center of the dashboard, making the interior structure more light and agile. The new 13.7-inch HD LCD instrument cluster complements the InControl OS 2.0 infotainment system in the car.
The new rear entertainment system consists of two 11.4-inch HIGH-definition touch screens mounted on the front seat backrest with adjustable angles, and an 8-inch touch screen integrated inside the fold-over central armrest of the rear executive class seats, taking the rear passenger's sense of exclusivity to a whole new level.
With noise reduction, shock absorption, avoidance of distraction and more, the new generation of Range Rover reduces observation fatigue and allows occupants to arrive at their destination refreshed. The third-generation active noise cancellation system can comprehensively monitor wheel vibration, tire noise and engine operation noise, and effectively cancel out the noise by emitting reverse sound waves. A pair of 60mm noise-cancelling speakers are featured on each of the four main seat headrests, providing riders with a serene experience like wearing headphones.
The new model is groundbreakingly equipped with a premium in-car air purification system, using dual nanoe X technology to effectively remove odors, bacteria, allergens, co2 management system and PM2.5 air filtration system to remove viruses and bacteria from sanitize, including the SARS-CoV-2 virus. This pioneering technology significantly purifies the air, and particles can be intercepted and purified without passing through a filter.
Based on Land Rover's latest EVA 2.0 electrification architecture, the new generation range Rover has more than 50 electronic control units to support Software Online Upgrade Technology (SOTA), keeping its functions in optimal condition throughout their lifecycle.
Exemplary, strong performance
With the latest ATRS Land Rover all-terrain technology, the new generation of Range Rover combines excellent road comfort with all-terrain capabilities.
On the road, the four-wheel steering system that comes standard throughout the series makes the vehicle more robust at high speeds and more agile at low speeds. It is also the first Land Rover model to feature an advanced dynamic response system.
Equipped with the new 48V active roll control system, the performance is significantly better than the traditional hydraulic system, which can instantly output up to 1400N·m of torque to the anti-roll bar, and strive to maximize the stability of the body. The new Generation Range Rover also comes standard with an active rear electronic differential lock, which enhances rear-wheel traction when experiencing complex situations such as high-speed cornering, slippery roads or wheel overhangs during off-road conditions, giving you the powerful performance of traveling calmly no matter what terrain you face.
In terms of off-road, the second generation of intelligent all-terrain feedback adaptation system is favored by users. The system has 8+1 driving modes, which automatically adjust the chassis system according to the road conditions, reducing the driver's operating burden. Of course, the driver can also switch manually or enable a custom mode to adjust the chassis settings to suit their preferences.
Victory is a model of public welfare
On the occasion of the launch of the new generation of Range Rover, Jaguar Land Rover China announced that it will conduct a public auction of wu Jian'an and Chen Yujun's two cross-border co-artists, "Cosmic Energy Switching Between the Tiger and the Car in a Moment" and "Mulan Dream Butterfly", and donate part of the proceeds of the auction to the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund" for the nutritional meal plan of Jaguar Land Rover Hope Primary School in Zhaotong, Yunnan.
This program aims to ensure that students in their formative years receive adequate, balanced and comprehensive nutrition through the addition of nutritious breakfasts. At the same time, Jaguar Land Rover China also announced that it will provide modern education and training for the teachers and staff of Hope Primary School, as well as continue to provide assistance to children with eye diseases in remote areas through the "Land Rover Care Endless - Youth Vision Care Project"; in the future, it will continue to gather forces from all walks of life to join hands with more "exemplary people" to jointly help the healthy growth and all-round development of adolescents.
Looking back on more than 50 years of development, Range Rover has been constantly innovating to fight against the tide of time, adhering to the brand concept of "heart to no boundaries" to create ingenuity for customers around the world, and always leading the best level in the field of luxury SUVs.
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