Lei Binyi - CEO of Worry-free Media
Lei Binyi graduated from Huazhong University of Science and Technology, has been a practitioner in the video industry for more than ten years, and has worked in companies such as Phoenix Network/YY. In 2016, he founded Worry-free Media, took the lead in the industry to propose the creation of an Internet-based brokerage company, committed to pan-entertainment communication, short video content production and commercialization, integrated marketing, music production and distribution and other businesses, and won the first place in the monthly list of Douyin MCN institutions 17 times! He has incubated and operated a number of phenomenon-level celebrities on the whole network, planned a number of phenomenon-level marketing events on the whole network, and tailored top-level solutions for many brands to help brands grow and integrate product efficiency and sales.
Here we have to explain what is the Douyin MCN institution, MCN institution is called Multi-Channel Network, which means that the Internet celebrity incubation service center is a brokerage company or management agency that cultivates professional talents and supports Internet celebrities. The model of MCN institutions mainly comes from the mature economic operation of Internet celebrities developed abroad, with the strong support of capital, to ensure the continuous output of the content of its artists, and at the same time, it can replace artists and external brand products or strategic cooperation to generate economic benefits.
About Lei Binyi and Liu Qihong was first recommended to Lei by a friend of Liu's agent, and then interviewed and found that Liu has talent, loves fitness, has a happy family, debuts early, and Jay Chou is a good buddy, and these innate conditions basically meet Lei's conditions for Liu! Later, they decided to sign Liu Qihong. Later, Liu Qihong's family moved to Shanghai to settle down, and Lei Binyi arranged for the Shanghai team of Worry-free Media to guide Liu on how to do short video content output, and also arranged for the team in Hangzhou to continuously explore and run-in. Finally, the direction of short video content output was determined, mainly based on family scenarios, and their life was presented locally!
Of course, it is indeed also on fire, with more than 55 million Douyin fans! Fire needs to be good for people at all times. Unexpectedly, the outbreak of the epidemic in Shanghai was unexpected, and all the citizens of Shanghai were in home isolation for more than a month. Citizens also have relatively time, and can not go out to exercise, then Liu Qihong is coming! Teach everyone free jump exercise fitness, the key is to complete it at home, a yoga mat on the line. Just to meet the needs of the public at the moment of the epidemic! It's also a way to relax and entertain and also work out, so why not!
Then again, worry-free media is also very proficient in the platform's algorithms, recommendation mechanisms, user preferences, big data analysis, etc. in the field of short video, and will also carefully create content output according to the results of big data analysis, and study content themes and directions.
Liu Ruihong is on fire, and then Worry-free Media will also focus on how to build Liu's commercial value and output! Deeply use his strengths to greatly!