What kind of report cards have major Chinese brands handed over in the past year? What are the creative and ingenious fashion items that consumers love? On May 10, 2022, on the occasion of the sixth "China Brand Day", the Sohu Fashion [Chinese Style] Tasting Awards Project Team, together with Sohu Auto, Sohu Technology, Sohu Finance and other Sohu channel matrix, selected the 2021/2022 [Top Ten Style Brands] List and the [100 Style Good Things] List. The two lists or insights, summarized the latest development achievements of high-quality Chinese brands, or comprehensively sorted out and sorted out the quality of good things that can enhance the Chinese's life.
Because of its creative and practical value, the two lists have received close attention and praise from inside and outside the industry, which is also a sincere wait-and-see report handed over by Sohu as a media platform to various industries and consumers.
【Top 10 Style Brands】 List - Insight into the latest development and achievements of high-quality Chinese brands
Sohu Fashion [Chinese Style] Tasting Awards 2021/2022 [Top Ten Style Brands] list selected the top ten brands belonging to the four major fields of fashion, travel, technology and national liquor. Among them, the fashion field selected li ning (fashion), Hua Xizi (beauty), Xijia (watch) three major style brands; the field of automobile travel selected hongqi, BYD, Lynk & Co, Changan four major style brands; the field of digital technology selected Huawei, Haier two major style brands; the national wine field style brand is exclusively listed by Guizhou Moutai. There are many types of brands, covering all aspects of Chinese life such as clothing, food and transportation.
Although the top ten style brands belong to different industry sectors, they all have the same excellent characteristics: they are all well-known brands that are well-known Chinese household names, and their products touch the lifestyle of every Chinese, providing support and convenience for important life details such as dressing, eating, traveling, and image management for Chinese people. At the same time, each brand not only adheres to the original core value concept of the brand, but also maintains a forge ahead in product design and marketing promotion, actively innovates the old, and continues to create good products and good designs that conform to the development trend of social trends and continuously meet the positive pursuit of a better life by the Chinese people.
【100 Good Things in Style】List - Items that enhance the Chinese the beauty of life are all here
【100 Good Things of Style】The selection process of the list is clear and rigorous, and the self-recommended brands of the major invited styles in 2021/2022 are eye-catching and popular with consumers, and fill in the reasons for self-recommendation. Then the editorial departments of sohu fashion, sohu automobile, sohu technology, and sohu finance conducted in-depth discussions around the brand self-recommended items, and comprehensively considered the design sense, industry reputation, consumer satisfaction, sales volume and other major dimensions, and finally selected this list full of sincerity.
【100 pieces of style good things】The list revolves around fashion fashion (clothing, handbags, shoes), jewelry watches (jewelry, watches), style life (beauty, life tea, home culture and creativity), quality wine, car travel, smart technology and other six areas, the list of products, both ERDOS cashmere sweater, Wuliangye, Hongqi E-HS9, Huawei P50 these Chinese well-known classic products, there are also FengChenWang deconstructed denim jacket, ANGELCHEN classic dragon tooth boots 3. Huawei lipstick headphones are full of creative and interesting cutting-edge designs, as well as pure soft skin wash towels in the cotton era, three and a half specialty coffees, BOTTLED JOY tons of barrel sports kettles, which can improve the quality of life and make daily life full of small luck.
It can be said that this [100 pieces of style good things] list comprehensively gathers quality goods that enhance the beauty and happiness of Chinese people's lives, and provides a practical and practical shopping guide for our tasteful life and rational shopping.
[Style characters] [Style good things] go hand in hand, and continue to speak out for Chinese style
On the fifth "China Brand Day" on May 10 last year, the "Chinese Style" tasting award project initiated by Sohu Fashion was officially launched. In the past year, the project has insisted on starting from the media perspective, through the "Chinese style fashion blockbusters", "fashion lab live broadcast", "designers say interviews" and other columns, video interviews, live broadcasts, blockbusters and other forms, all-round recommendation of Chinese designers and Chinese trend brands, single products, multi-dimensional combing of the fashion life discourse system belonging to the Chinese. The release of the "Top Ten Style Brands" list and the "100 Style Good Things" list are not only a combing and summary of the achievements of major Chinese brands in the past year, but also a phased achievement report on the "Chinese Style" tasting award project.
Next, the Sohu Fashion [Chinese Style] Tasting Awards project will continue to report the experiences and insights of high-quality Chinese designers, traditional craft inheritors, elites of various industries and other quality figures on the road of exploring the ultimate beauty through the column sections such as "Style Characters", "Style Good Things" and "Designers Say", and share positive stories of positive energy in fashion. At the same time, we will continue to promote high-quality domestic brands and dig deep into the creativity, culture and craftsmanship behind the products.