On May 29th, witnessing the revival of national brands and creating a better life in the era, the 2021 Dongfanghong YufuNian "Thunder Plan" press conference was successfully held in Wuhan Wanda Ruihua Hotel. It indicates that "Yufu Nian", as the leading brand of woody oilseeds, will carry the banner of national health in the future and lead China's high-end edible oil market.
(2021 Imperial Blessing Year "Thunder Plan" press conference site)
Yang Yuling, head of the national brand project of Xinhua News Agency, He Dongping, president of the Oil and Fat Branch of the China Cereals and Oils Society, Zhang Sihong, secretary general of the Oilseeds and Oils Technical Committee of the National Grain and Oil Standardization Technical Committee, Chen Wen, chairman of Huajun Advertising Media Co., Ltd., Li Shiliang, co-founder and vice president of Beijing Hegangren Information Technology, Pan Xueqing, chairman of Beijing Dun and International Film and Television Media Co., Ltd., He Zheng, co-founder and senior vice president of Xinchao Media Group, Hu Fei, CEO of Hanzi Dream (Wuhan) Cultural Communication Co., Ltd., Yu Chuhua, Chairman of the Board of Directors of ZAMA Group, Yu Siyuan, Chairman of Yunnan Dongfanghong Biotechnology Co., Ltd. / Founder of Yufunian Brand, Yang Weiren, President of Dongfanghong Group, Du Jingjie, Co-founder of Yufunian Brand, and other leaders attended the meeting, and a number of dealer representatives and media were also invited to attend the meeting.
(Government, experts, media and other leaders and dealers gathered at the press conference)
What is the "Thunder Project"?
One thunder, one take-off together – two 1 billion plans
At the press conference, the Yufunian brand feature film - "Tribute to the Forerunner of Woody Oilseeds", from the perspective of the crisis, challenges and opportunities facing China's oilseed industry under the background of globalization, described the persistent belief of Yunnan Dongfanghong as the forerunner of the times to "know its difficulties and do it" and the fearless spirit of "going to the Valley of Bailing without fear". Subsequently, Mr. Yang Weiren, President of Dongfanghong Group, officially released the "Thunder Plan": 1 billion brand promotion + 1 billion product subsidies.
(Yang Weiren, president of Dongfanghong Group, released the "Thunder Plan")
1 billion brand promotion: In order to expand market influence and enhance brand awareness, Yufu nian launched 1 billion advertising resources, including: the peak prime time slot of ten channels of CCTV, airports, high-speed rail stations, outdoor billboards in key cities across the country, elevator media, variety TV titles, as well as key online platforms such as Baidu, Toutiao, Tencent, and Xiaohongshu, bombardment advertising investment, and continuously enhance brand exposure.
1 billion product subsidies: In order to increase the profit space of dealers and boost dealers' sales confidence, Yufu Nian gave product subsidies of 500 million shares each for classic models and IP joint models, which were issued in the form of two types of gift cards, namely "health benefits and enjoy cards" and "Yiyang Yapin and Zhenxiang cards", which can replace physical circulation of equivalent value, convenient and fast and easy to operate, adapt to modern circulation needs, and reduce the pressure of dealers' warehousing inventory, save logistics express costs; at the same time, they can also meet group purchases, gifts, There are many kinds of needs such as unit welfare.
("Thunder Plan": 1 billion brand promotion + 1 billion product subsidies)
Hardcore Nutrition, Smart China
Media/experts/collaborators gather at the Brand Think Tank Forum
Yang Yuling, head of the national brand project of Xinhua News Agency, said in her speech that the development of walnut oil industry will help improve the quality of people's life and belong to a more nutritious and healthier industry and products. As a responsible national enterprise, Yunnan Dongfanghong Biotechnology has been at the forefront of walnut deep processing research and is committed to the development of health industry. She expressed the hope that through the release of the "Thunder Plan", the development of the walnut industry will be vigorously promoted, and relying on the rich media resources of the Xinhua News Agency's national brand project and high-end think tank power to spread the health concept of woody oilseeds, advocate the healthy upgrading of edible oil for the whole people, and attract more outstanding enterprises and social forces to participate in the construction of the walnut industry to improve the health of the whole people.
(Speech by Yang Yuling, head of the national brand project of Xinhua News Agency)
Professor He Dongping, president of the Oil and Fat Branch of the China Cereals and Oils Association, said that the new process technology route of low-temperature hydraulic and two-stage spiral pressing has high oil yield, good oil quality, and low-temperature degreased walnut cake is more conducive to the development and utilization of edible protein, and has realized the sustainability and automation of walnut pressed oil production. DongfangHong has a world-leading process in walnut oil physical pressing technology, from the conventional "cold pressing" process on the market to the "low temperature physical double pressing and low temperature refining" process, strongly locking the nutritional components of walnuts, effectively maintaining the nutritional active ingredients of raw materials, vitamin E and sterol content is significantly higher than similar products, excellent nutritional quality leading the world.
(Speech by He Dongping, President of The Oil and Fat Branch of the China Cereals and Oils Society)
Zhang Sihong, secretary general of the National Grain and Oil Standardization Technical Committee and the Technical Committee of Oilseeds and Oils, said in the "Nutrition of Walnut Oil and the High-quality Development of the Walnut Oil Industry" that walnut oil, which is known as "liquid gold", is rich in polyunsaturated fatty acids, linoleic acid and a variety of medicinal active ingredients, which can play a role in antioxidant, anti-tumor, hypolipidemic, help the recovery of patients with diabetes complicated by hypertension, and brain protection and memory protection. Yunnan Dongfanghong Biotechnology Co., Ltd. precision oil production, moderate refining in line with the national standard quality requirements of walnut oil, as far as possible to retain the beneficial ingredients in walnut oil, to ensure its high quality.
(Speech by Zhang Sihong, Secretary General of the National Grain and Oil Standardization Technical Committee and the Oil and Fat Technical Committee)
Luo Min, head of Huajun Media Central China, believes that Yufu Nian is a fast-growing national brand of woody oilseed industry, and it is necessary to enter thousands of households in the future to change the eating habits of Chinese healthy oil. As a leading comprehensive marketing media group in China, Huajun Media will fully support it with resources such as airport media operation and urban outdoor media, and strategically invest in the Yufu Nian brand. Hand in hand, do not forget the original intention, with Chinese speed, Chinese strength, Chinese spirit to jointly enhance the brand value, the future of the Year of Royal Blessings can be expected.
(Speech by Luo Mindai, Head of Huajun Media Central China)
Li Shiliang, co-founder and vice president of Beijing Hegangren, stressed that emerging media continue to seize market share, and the pooling effect of advantages in the industry has increased significantly. He said that the group will unite high-speed rail advertising, Jiangsu Satellite TV's top resources, creative marketing planning, sales channels and financial investment institutions and other resources to empower Dongfanghong Group, strategically invest in the Yufunian brand, and use information technology strategy to help it obtain market value and economic benefits.
(Speech by Li Shiliang, co-founder and vice president of Beijing Hegangren)
Pan Xueqing, chairman of Beijing Dun and International Film and Television Media Co., Ltd., believes that in the era of integrated media, we should optimize the "core scarce supporting resources" to provide enterprises with a thick and value-added resource platform; with differentiated and distinctive value as the center, upgrade consumers' mental expectations, and win competitive products with competition orientation. He said that Dunhe International will use a total of 10 CCTV channels to provide all-media agencies and mainstream new media platform resources to help the Yufunian brand accurately reach customer terminals, covering 100 million families.
(Speech by Pan Xueqing, Chairman of Beijing Dun and International)
He Zheng, co-founder and senior vice president of Xinchao Media Group, introduced that China has entered the era of family consumption, traffic advertising extends from online to offline, Yufu nian walnut oil is the people's just need for people's livelihood products, is the high-frequency consumption that thousands of households need to produce, the future has hundreds of billions of market space; walnut oil also belongs to the community products, focusing on the kitchen consumer population, which coincides with the market positioning of Xinchao Media, which will redefine elevator media with "Internet + technology". Jointly achieve the future of community traffic.
(Speech by He Zheng, Co-founder and Senior Vice President of Xinchao Media)
Hu Fei, CEO of Hanzi Dream (Wuhan) Cultural Communication Co., Ltd., said that the "Yufu Nian" walnut oil brand has elevated the agricultural industry supply chain to the height of the agricultural industry value chain; the "Chinese character dream" cultural brand transmits Chinese culture and consolidates national self-confidence, which is one of the specific manifestations of cultural self-confidence carrying the Chinese dream. Chinese characters will jointly launch a joint packaging gift box with Yufu nian to help Yufu Nian build a "national tide brand", use Chinese characters to build a Chinese brand, and make Chinese their own walnut oil.
(Speech by Hu Fei, CEO of Chinese Character Dream)
Signed a strategic investment cooperation agreement
The "Thunder Project" was officially launched!
At the meeting, Huajun Advertising Media Co., Ltd., Beijing Heyouren Information Technology Co., Ltd. and Yunnan Dongfanghong Biotechnology Co., Ltd. jointly signed a strategic investment cooperation agreement. It is believed that today's joint cooperation will further focus on promoting the development of China's walnut industry and leading the Chinese national brand to the world.
(Yufu Nian Strategic Investment Signing Ceremony)
(The three parties shake hands and take a group photo)
Finally, Chen Wen, chairman of Huajun Advertising Media Co., Ltd., Li Shiliang, co-founder and vice president of Beijing Heren Information Technology, Pan Xueqing, chairman of Beijing Dun and International Film and Television Media Co., Ltd., He Zheng, co-founder and senior vice president of Xinchao Media Group, Yu Siyuan, chairman of Yunnan Dongfanghong Biotechnology Co., Ltd. and founder of Yufunian brand, jointly opened the prelude to the official launch of Yufunian's "Thunder Plan", witnessing Yufunian's belief and mission of vigorously promoting the development of the walnut oil industry!
(Launching Ceremony of the "Thunder Project" in the Year of Imperial Blessings)
The holding of the press conference won the high recognition of the on-site guests and invited dealers, and also received a warm response from everyone. In the future cooperation, it said that it will abide by the cooperation contract on the basis of good faith and establish a win-win market with a responsible attitude of both sides.
(Dongfanghong Group executives and dealers signed a toast)
In the context of global consumption upgrading, consumers have also put forward higher requirements for edible oil, and woody edible oil is becoming a future consumption trend. Yufu Nian will continue to adhere to the quality, advocate the concept of scientific diet, deeply cultivate the walnut economy, the products involve walnut fruit, walnut oil and walnut nutrition products and other categories, bringing more healthy and safe grain and oil to the Chinese family table; on the basis of insisting on creating a "safe table in the world", with practical actions to help the national health upgrade!