Why is it difficult for "Feng Shen" to break 3 billion, but "Desperate" can?

This summer's season is really unexpected.

First, large-scale screenings became climate and new publicity methods, and then there was a big explosion of various themed films.

For example, "Disappearing Her", which focuses on gender contradictions, "In the Octagon Cage", which explores real society, and "All or Nothing", which exposes fraud in northern Myanmar, two films broke 3 billion and one broke 2 billion.

There is also a 2 billion movie that is a fengshen and is not optimistic before the screening.

During the release period, with the help of various tap water, the box office also exceeded 2.3 billion in 35 days of release, but there were many difficulties after 3 billion.

So, the question is, why can "Desperate" and "Disappearing Her" go up to 3 billion, but "Fengsheng", which is known as the hope of the industrialization of domestic films, cannot?

Because "Fengshen itself" is not perfect, there are still many shortcomings.

The first is bad special effects, for a movie set first, and there are many immortal fight scenes, special effects are the top priority of the movie.

But the answer given by "Feng Shen" is not satisfactory, all the special effects are like the wind of the page game, it looks very different, and even director Wu Ershan does not even dare to give a close-up.

Such special effects will inevitably greatly reduce the perception, coupled with the bloody picture of the father killing his brother, directly rejecting the audience of the parent-child and elderly market segment, and the box office growth will slow down.

The second is the whitewashing and drastic transformation of negative characters.

There is no proton group itself in "Romance of the Gods", but Wuershan fictionalized this legion in the movie based on the history of the Yuan Dynasty, and let Ji Fa be a proton in Chaoge.

At the beginning, the king was not violent, but a great hero admired by the world, until he met Daji and the heart of the common lord of the world was awakened, which gradually fell into darkness.

Daji is no longer the person assigned by Nuwa, but has become a thousand-year-old fox suppressed by Chengtang's ancestors, and King Cheng accidentally unseals her, so she possesses Daji and rushes to repay the favor.

The third is all kinds of outrageous publicity and confusing speeches by directors and actors.

The announcement of "Feng Shen" has not been on the right path, not focusing on the story, special effects, acting, actors and service, but all outside the market.

Engage in male CP wheat bran, the director personally sold miserable, the so-called tap water to other movies in the same schedule, brushing the screen everywhere for people to watch "Feng Shen".

Not only that, but also raised "Fengsheng" to the height of Chinese movies.

Whoever does not watch it is sorry for the Chinese film, "Fengsheng" is not good at the box office, the Chinese film is over, maliciously kidnapping the audience's autonomy.

Saying that he looks down on the traffic, but the operation on the propaganda can see the shadow of the fan circle everywhere, even Naran's forwarding, Wuershan's national speech can turn a blind eye.

Such outrageous behavior has damaged the reputation of "Fengshen ", and the popularity of passers-by has collapsed, and the result is that the box office of "Fengshen " will not rise again.

On the other hand, "All or Nothing", the fraud theme has come out on top as soon as it is struck.

Before the release, the news of fraud in northern Myanmar emerged endlessly, "All or Nothing" took the lead, after the release, the state endorsed, the popularity continued, and the publicity could be let go.

Matching this is the publicity of "All or Nothing", which is particularly good in the sinking market, because of mobility inconvenience and generation gap, the elderly are generally not the mainstream crowd for watching movies.

But in the theater of "All or Nothing", there are many old people, many of them are young people with their families to watch the movie, which is at least two more tickets than other movies.

In addition, with the economic downturn, social contradictions intensified, and in three years, everything changed.

The movie genre no longer repeats the past, its nipple music attribute can no longer calm the mood, walking into the cinema to watch movies is more of a way of expression, not a pastime and relaxation.

"All or Nothing" just hit the social pain point and can cause a wide range of discussions among the audience, and each of the main supporting characters is a hot spot and has interpretation.

Man is a sensual animal, and when his mind is swayed, as long as something keeps dangling in front of his eyes, it can be influenced.

The platform's recommendation mechanism is that the user will recommend more videos of the same type to him what he likes, and after watching a "All or Nothing" short video in its entirety, more "All or Nothing" will follow.

Likes, likes, and comments from all users will generate a complete model that is easy to analyze, and the film side adjusts the direction of publicity according to this model, segments the market and users, precision marketing, and reaches the crowd.