Reproducing the casting mode of "Dream of Red Mansions", it is not surprising that "The First Part of Fengsheng" won applause

What exactly is the big scene? Under the publicity operation of some movies in previous years, the big scene has formed a "fraud routine" in the minds of the audience, so just publicizing the big scene, it is easy to give people the stereotype of "spending 10 yuan to do 5 Mao special effects".

It's like the story of "the wolf is coming", being deceived a lot, and everyone is disgusted by the so-called big scene.

"The First Part of Fengsheng" has promoted a big scene at the beginning, coupled with the repeated postponement of release, it looks less confident, so the saying that "bad films are booked" has long been circulating in the market,

To be honest, before I saw the movie with my own eyes, I also felt that it was a bad movie.

Especially the poster that gathers all the characters, the sense of cheapness is overwhelming, I don't know which "talent" I am looking for to make such a character poster regardless of priority, and must button the chicken leg.

In the midst of doubts, the film party finally came to his senses. The propaganda mouth became "proton group" (good body), good guys, this time accurately dug out the hidden attributes of the audience.

What is this hidden attribute? Just look at how popular the coconut tree live broadcast room is.

The sunny tough brothers who are thin and undressed are pleasing to the eye just by watching them simply pose for a Pose.

What's more, these highly textured fashion blockbusters shot by the proton group are full of hormonal breath, which is really a man silent and a woman tears.

The aesthetics of oriental men have been elevated several notches by Wuershan.

They are like freshly picked fruits dripping with dew, refreshing and refreshing with an intoxicating aroma.

Think that we have more or less paid for the inner entertainment cream man, whether it is a movie or a TV series, the weak willow and the man who supports the wind occupies half of the rivers and mountains, and now the blessing we deserve is coming, and then refuse how to be worthy of ourselves...

The previous said that it is to raise the aesthetic level, but in fact, it is a return to normal aesthetics.

The Proton Heavenly Group is just an opportunity, and it is precisely this opportunity that opens a novel breakthrough for the publicity of "The First Part of Fengsheng".

On the big screen, viewers will feel dynamic masculinity.

Young men in ancient costumes are usually described as young men in fresh clothes, giving the impression of a young man riding a white horse, clean and flawless, and the years are quiet.

But they are samurai wearing armor and holding blood-dripping weapons and roaring out of the sea of fire, stepping into the enemy position like a ghost chariot, with magnificent momentum, which instantly caused a strong impact on the senses.

If this is a stand-in, the effect will be greatly reduced.

All of them are real horse riding, real archery, and difficult equestrian moves.

This in itself is a "slap in the face" to the current situation of domestic entertainment.

Before the filming of "The First Part of Fengsheng", the crew began the audition early, and after selecting more than 20 people from 15,000 people, they began a six-month closed intensive training, and there were also those who couldn't stand it halfway, and those who finally stayed were eligible to be candidates for a member of the movie.

Newcomers train 6 days a week, waking up at 5 a.m. for physical training and resting at 9 p.m.

Acting classes are held five times a week, and there are martial arts, equestrian skills, bows and arrows, and body shaping courses based on the "Six Arts of Gentlemen" of "etiquette, music, shooting, royalty, calligraphy, and counting". (It is understood that it costs 500~1000 yuan to register for a class to learn equestrian from outside)

In addition to acting classes and training, they are also supplemented with scientific nutrition meals, as well as music courses such as drum music lessons and guqin classes, as well as cultural courses such as pre-Qin cultural history, etiquette classes, and film appreciation, truly achieving both cultural and military training.

At this stage, it is very similar to the practice of "Dream of Red Mansions".

At that time, "Dream of Red Mansions" was first audition, and then closed training, Qinqi calligraphy and painting, ancient language study, manners, everyone had to learn, during the period was not allowed to leave at will.

After the intensive training, many actors have a great change in temperament and are more in line with the characters in the book.

Wuershan has picked up the "beads" of the rules for selecting people in the literary and artistic circles, and selected the most suitable person in the most traditional and cumbersome way.

With this sincere heart for the film industry, I fully believe that he will make a good film of the Feng Shen trilogy.

The first is the attitude, which is worth emulating and publicizing, and it really takes such a sincere work to clear the filth. The "sunk cost" invested in the early stage can already show the courage of the director to break the cauldron.

As for the plot, it is secondary.

Not to mention that the plot is really not bad.

The characters of Daji and King Shun are already full of controversy, and they are more logical after adaptation.

After withstanding the brainless black in the early stage, "The First Part of Fengshen " steadily rose at the box office through good word of mouth through word of mouth.

Even if the competition in the summer file is so fierce, and there are subsequent films such as "Hot" and "Desperate" to divide the box office, the pace of "The First Part of Fengsheng" is still steady. As of press time, there have been 1.8 billion+ box office.

Publicity for films, is a very important part of the cost of input, now the market competition is fierce, the aroma of wine is also afraid of the deep alley, looking back on the movie that once did not pay attention to publicity almost nested, for example: "White Snake: Origin"

Because the film party invested all the funds in the production, the follow-up pockets were shy and the publicity was sparse.

If it weren't for netizens lamenting that domestic high-quality animations were squeezed by the schedule, and spontaneously calling for support for national comics online and offline, this film would not even be able to recover half of the cost, let alone make a second one.

Later, the chairman of a media company with the strongest tap water on the surface took the initiative to provide a number of advertising spaces with high customer traffic for free.

Finally, I got the key extension, recovered the cost and earned.

This is an extremely lucky example, more so: the movie announcement did not keep up, and the audience only realized after the release that they felt that they owed a certain movie ticket.

The audience feels a pity, but it's a pity that they didn't see it on the big screen, and they can see it on streaming media soon, and the experience is poor, but the producer is really hard worked, and even unable to fight again.

Because I learned that the hard work of "The First Part of Fengsheng" was very unattainable, I felt that I couldn't chill the behind-the-scenes producers and creators who really fought for the film industry. This is my idea and attitude as a film critic.

As an audience who does not know much about the behind-the-scenes story, "Proton Group" brings the beauty of the oriental wildness that is pleasing to the eye, and it is also a clear stream of the current situation of internal entertainment.

Therefore, "The First Part of Fengshen " takes the proton group as a publicity point, which is a very wise choice.

As for the rumors that later circulated in the market, if "The First Part of Fengshen Can't be sold", the director will have to repay the 10-year debt... Although it is true, it is still not wonderful, and this audience is very rebellious.