Have you noticed that recent concerts, music festivals, and various performances and marathons are particularly popular? In the first half of the year alone, 840 concerts were held nationwide, with an average of 4.6 concerts per day, and it was difficult to find a ticket. Mayday's 6 concerts with 300,000 tickets were sold out in 5 seconds, and Jay Chou's 7 concerts with 140,000 tickets sold out in 1 second. The schedule of the Wukesong venue in Beijing has reached August next year. There are also various music festivals that attract tens of thousands of spectators to travel across the country.
Why is it so popular? Everyone is suffocated by the epidemic, and they need an outlet to vent their emotions, a bit of a sense of making up for what was lost in previous years. There are also some economic reasons that will be discussed later.
Why are these events so frequent? Because these activities can generate economic benefits for the local area, there is consumption when there is a flow of people. Transportation, tourism, catering hotels, venues, construction, equipment, etc. Consumption will inevitably increase after the influx of people, and Zibo is a good example.
There is an economic term called "lipstick effect", which refers to an interesting economic phenomenon of lipstick sales due to economic depression, also called "low-priced product preference trend". In the United States, whenever the economy is down, lipstick sales rise. This is because people think that lipstick is a relatively cheap luxury, although the economy is not good, but everyone's desire to consume is still very strong. Not being able to buy high-priced items, buying cheap lipstick is also a psychological comfort.
Now that ordinary people do not invest, do not buy houses, or do not buy cars, then spend money on these relatively low-priced entertainment, and the impact of the epidemic and economic downturn on everyone can also be somewhat comforting.
The current environment is not good, investment should be extra cautious, based on the framework concept of asset allocation, multi-angle, multi-dimensional, multi-channel understanding before making a decision. Hope to bring help to everyone!