The conscience and brain of the Chinese medicine industry
■ Source | Medical Gymnasium
December 16-18, 2023
It is jointly sponsored by the medical center and Zhongkang Technology
2023 Traditional Chinese Medicine Ecology Conference • High-quality Development Summit of Traditional Chinese Medicine Pavilion
The theme is integration and innovation
It was held in Shenzhen World Convention and Exhibition Center
Throughout the industry, the scale of traditional Chinese medicine halls has grown from the initial blowout to today's slowing growth, the era of "extensive growth" is gradually moving away, and the era of refined and diversified development has come.
With the rise of the "clinic + pharmacy" model, the cross-bank state-owned enterprises are entering traditional Chinese medicine...... The traditional business model of the Chinese medicine hall has suffered a huge impact, and the challenges of survival and development are standing in front of us, whether it is the multi-point flowering and deep integration of "Chinese medicine +", or the rise of "specialized" and "small and beautiful" clinics...... The burst of diversified forms of innovation also shows that integration and innovation have become the trend of the times.
As a large-scale parallel summit of the 8 parallel forums of the "First Traditional Chinese Medicine Ecology Conference and Traditional Chinese Medicine Industry Expo", the high-quality development summit of the Chinese medicine hall with the theme of "integration and innovation" brings together industry leaders, deeply discusses the cutting-edge trends of the industry, breaks the shackles of all links of the traditional Chinese medicine industry chain, and promotes efficient interaction, which is not only the integration of the small ecology of the Chinese medicine museum, but also the integration of the large ecology of traditional Chinese medicine.
First of all, thank you very much to the hosting team for their dedication.
Li Yongming is the founder of Angelica Traditional Chinese Medicine Hall and Beijing Xingzhitang
Tu Junyi is the co-founder and deputy general manager of Wuhan Kyushu Shangyi Center
Su Yanyan is the founder of Beijing Yiren Traditional Chinese Medicine
At the beginning of the meeting, Mr. Wang Zhonghua, the founder of the medical hall, said in his speech that due to the constraints of the industry's resources and environment, the extensive and inefficient growth model of the Chinese medicine hall is no longer sustainable, and it is necessary to promote the industry to shift from "whether it is good" to "whether it is good or not", from "big or not" to "strong or not", and the integration of upstream and downstream development of the industrial chain is an inevitable trend.
Wang Zhonghua is the founder of the medical center and the principal of the Great Wall Medical Center Academy
Then, Tang Zuxuan, a master of traditional Chinese medicine, said in his speech that although people's demand for health continues to increase, the number and quality of services in the Chinese medicine hall have been significantly improved. However, we must also recognize that there are still some problems and challenges in the development of TCM halls.
First of all, we need to strengthen the service quality and service level of the Chinese medicine hall. Secondly, we should pay attention to the shortage of talents in the Chinese medicine hall. Thirdly, we should strengthen the discipline construction and scientific research innovation of the Chinese medicine hall. In addition, we also need to strengthen the cultural construction of the Chinese medicine hall. The high-quality development of the Chinese medicine hall is our common responsibility and mission. The upstream and downstream of our traditional Chinese medicine industry chain should be closely united and work together to promote the development of traditional Chinese medicine.
Tang Zuxuan is a master of traditional Chinese medicine
1. Traditional Chinese medicine ecosystem
01
"3+1+1" high-quality traditional Chinese medicine and shun ecology
In order to restore the dignity of traditional Chinese medicine and aspire to return the true character of traditional Chinese medicine, from the beginning of its establishment to the present more than 20 years, Heshuntang has been committed to creating a "famous medicine, famous doctor, famous museum, famous factory" 3+1+1 high-quality Chinese medicine and Shun ecology.
Mr. Song showed us the process of building the ecology of Heshuntang. In 2005, the Champs-Ées Pharmacy and the Municipal Hospital of Traditional Chinese Medicine opened the boutique Chinese medicine pharmacy, and the prototype of the famous drug brand (opened the way of Heshun), and in 2011, the first phase of the Heshuntang boutique Chinese medicine production base was completed and put into operation. In 2019, the Heshun Chinese Materia Medipoeia was published, the first high-quality Chinese Pharmacopoeia compiled and released according to the internal control standards of enterprises in China (establishing a standard system), and in 2020, the 10th Origin Suppliers Conference was successfully held, and the 3+1+1 model was formed (establishing a production processing and traceability system); In 2023, the second phase of Heshuntang's high-quality Chinese medicine production base will be opened (the production capacity is ten times that of the first phase).
From a single store to Heshun ecology, Heshuntang has established a production system, a standard system, a testing system, a digital control system, a production processing and traceability system from the beginning of sales and service, and the composition of these six systems is organic, systematic and interdependent.
Song Gang is the chairman of Heshuntang Traditional Chinese Medicine Group
02
From enterprise building to traditional Chinese medicine ecosystem
To build a TCM ecosystem, we must first do a good job in strategic positioning, which used to be opportunity-oriented, and now it is a strategy-oriented enterprise. Compliance with laws and regulations is one of the most important corporate culture concepts and behaviors!
In the past, it was a popular product thinking, and the future must be a product system. In the past, it was to build a good enterprise, and the future is an enterprise to rise to the ecology of the entire industry, we have created an ecosystem that includes traditional Chinese medicine medical treatment, traditional Chinese medicine health, traditional Chinese medicine recuperation, traditional Chinese medicine wisdom pension, and traditional Chinese medicine health products.
In terms of talent strategy, we have established Shengai Traditional Chinese Medicine Enterprise University; in the online and offline integration strategy, Shengai has been closely following the development of Internet information technology, and after years of operation, it has now established its own corporate self-media matrix; in the cultural brand strategy, we have set up a Shengai expeditionary medical team, established a foundation, and vigorously carried out public welfare activities.
Liu Qiong, Chairman of Hualong Shengai Traditional Chinese Medicine Chain Group
03
Let TCM become a part of the world's mainstream medicine
Mr. Deng first shared with us an overview of the development of overseas TCM medical services, and then analyzed the development of TCM in different regions of the world such as Singapore and North America, which shows that most overseas regions attach more importance to TCM.
In order to achieve the development goal of "going global" of traditional Chinese medicine and make traditional Chinese medicine a part of the world's mainstream medicine, Gushengtang has carried out three major distributions.
First of all, strengthen the resources of TCM practitioners, because the shortage of TCM physicians is a common problem all over the world. Second, increase the supply of traditional Chinese medicine to improve the global acceptance of traditional Chinese medicine decoction pieces and strengthen the circulation of medicinal materials at home and abroad. Third, promote the improvement of the traditional Chinese medicine system in various countries, because under the recognition of laws and regulations, traditional Chinese medicine can be vigorously developed.
Tang Shigang is the Executive President and Chief Financial Officer of Gushengtang Holding Group
2. Training of young Chinese medicine practitioners
01
Medical centers shall establish academic brands
Nowadays, medical centers have sprung up like mushrooms after a rain, but the talent gap is very large, Chinese medicine must be the older to reflect the value? I think otherwise, there is a way to inherit, under a clear training path, the growth time of young Chinese medicine will be greatly shortened, and the curative effect obtained may not be inferior to that of old Chinese medicine.
It is important to discover talents, and medical institutions should establish their own academic brand. In addition to the ability to diagnose and treat, we will also cultivate the teaching ability of young Chinese medicine, so that they can not only see patients but also talk about diseases, so that they can also form a business model of academic commander management.
The times are evolving, and the teaching model also needs to be upgraded. Shi and Zhu Erlao poured their hearts and minds into the teaching mode of North China Medical College as "front hall and back yard", combining learning with application. The model of "Jinfang and Jinfang Two Hospitals" is the inheritance and upgrade of the "front hall and back yard" model, and focuses on cultivating high-energy clinical talents to form a scientific and reasonable academic echelon inheritance chain.
Xue Jufu is the president of Beijing Xingyuan Jinfang National Hospital, the founder and dean of Jinfang Academy
The release ceremony of the second class of Jinfang - TCM Talent Public Welfare Program
Then, the meeting held the release ceremony of the second class of Jinfang - the public welfare plan for Chinese medicine talents. In order to solve the problem of the staggered demand between job seekers and employers in the medical market and the lack of Chinese medicine talents, Xingyuan and Jinfang have launched the second classroom project of Jinfang Academy.
First, let's speak out for TCM talents, second, let's go into the University of TCM to screen outstanding TCM students, third, we hope that we can give full play to our respective strengths to provide more clinical follow-up opportunities for TCM students, and fourth, we hope that we will give more employment opportunities to doctors together, and finally achieve closed-loop delivery in the training process.
02
How to construct the external treatment model of youth TCM + pure TCM
Nowadays, the demand of the medical market environment has changed dramatically, gradually becoming younger, more universal, more complex, and more experience-oriented, and the proportion of light medical care and consumer medical care will continue to rise, and the proportion of heavy medical care and guaranteed medical care will show a downward trend.
For the growth and training of young TCM, Dean Yin believes that young TCM practitioners should start with the treatment method with the least cost of trial and error, and establish their own trust and technical system. Because the higher the cost of trial and error, the less chance there is for trial and error. In addition, young TCM practitioners should also learn the six arts of TCM and build a knowledge system of TCM system solutions.
The core elements of building a business model of youth TCM + TCM external treatment are standardized replication and organizational system. The business model construction plan for young Chinese medicine includes three major sections: customer classification, hierarchical operation management, employee hierarchical training, and mentor-apprentice training system, building a clear productivity unit, and stimulating organizational vitality.
Yin Chengyuan is the founder of Shenzhen Tongtoutang Traditional Chinese Medicine Chain
3. Roundtable Forum: The New Wave of Pharmacies + Medical Centers
From left to right: Xu Xiaohua, Guo Xueyi, Zhang Xianlin, Tian Wuxing, Zheng Zaoming, Li Dong, Chen Furen
Xu Xiaohua, chairman of Shenzhen Datong Traditional Chinese Medicine and one of the founders of Beijing Tongrentang Health: The "wave" of chain pharmacies as medical centers has always existed, and it remains to be seen whether it can form a wave. Chain pharmacies and medical clinics are essentially two very different service formats, whether it is retail or medical clinics, we must grasp the social and market demand, and focus on the development of advantageous areas. In the context of the economic downturn, we must maintain self-confidence, cautious and optimistic attitudes and move forward steadily.
Guo Xueyi, Chairman of Henan Nanyang Zhongtai Medical Church: The current pharmacies have been relatively backward, and the price of drugs is not advantageous compared to hospitals, in order to better meet the needs of customers, "pharmacy + medicine" is one of the ways out for pharmacies. The policy of traditional Chinese medicine is more favorable, and traditional Chinese medicine is life, the future of China and the future of the world.
Zhang Xianlin, Chairman of Zhejiang Zhangjitang Pharmaceutical Chain and Fuyantang: Retail needs to return to the essence of selling the right medicine and selling less medicine, and medical treatment also needs to return to the essence of making people not sick, less sick, or even not sick, which requires traditional Chinese medicine to return to life, which can truly achieve our goal of healthy China in the future.
Tian Wuxing, executive director of Hunan Yangtianhe Traditional Chinese Medicine Museum: Although medicine is not separated, medical centers and pharmacies belong to two different formats, and the underlying logic and focus are different. The hospital takes the efficacy as the core, which determines the control of the quality of the medicine in the clinic, the follow-up of patients and other aspects, while most of the customers of the pharmacy already have a treatment plan, and the pharmacy only needs to provide products to the customer.
Zheng Zaoming, chairman of Chongqing Mingyitang pharmaceutical chain: The biggest difference between pharmacies and pure Chinese medicine is the logical problem, retail pharmacies should be "+ medicine", not "+ medical hall", because the scene and logic are not right, the medical hall should pay attention to Chinese herbal medicines, and the century-old store does not rely on medical services, but on medicinal materials, and it is possible to maintain a long-term Chinese medicine brand with good Chinese herbal medicines.
Li Dong, Chairman of Beijing Harmony Spring Pharmaceutical Chain and Chairman of Beijing Xingchen Hospital of Traditional Chinese Medicine: The development time of domestic retail pharmacies is relatively short, and everyone may have to stand in a correct angle to face and tolerate. I think pharmacies may also need to strengthen their pharmaceutical services, including traditional Chinese medicine hospitals, and in the future, they still need to work hard to closely integrate the essence of medical care with good medicine and good medicine.
Chen Furen, Chairman of Xi'an Yishengtang Pharmaceutical Chain: I think pharmacy + medical center is not a new wave, and there is a precedent for this combination. The high-quality development of traditional Chinese medicine should be to achieve the high quality of medical skills, medical ethics, and management services, and to provide high-quality services with professional culture and professional care. Pharmacies and medical clinics are two different industries, and if you want to be truly professional, you should use two different sets of thinking.
Fourth, the products and services of the Chinese medicine hall
01
The creation of explosive products
In the era of great health, we should not only work in the field of diagnosis and treatment, but also in the field of health preservation, and a vast blue ocean market will be formed in the way of "non-drug" health assurance. If we want to stand out from the competition, we need to abandon shelf thinking and consciously create explosive products.
Explosive products should have the attributes of self-traffic, self-topic, self-propagation, self-sales, self-purchasing, and self-fission. The medicine and food homology paste formula is a supplement to one person, and has advantages in culture, circulation and profit, and the medicine and food homology paste product can be used as an explosive product of the main body of the operation to improve the product profitability of the operator.
Li Yingwei is the chairman of Hubei Jiuchu Health
02
Implantation of the product system of the Chinese medicine hall
If the core logic of TCM is not reflected, the value of TCM cannot be presented. The development of medical centers does not necessarily have to use famous doctors or heavy costs, but what needs to be solved is the problem of how to operate traditional Chinese medicine products in physical stores. Traditional Chinese medicine products in physical stores should be the implantation of an overall system including products, operations and other content, rather than simply putting products on the shelves for sale.
The Chinese medicine hall is a physical store, which is for medical diagnosis and treatment services, not for selling goods, which is different from a pharmacy. How to make a physical store of a Chinese medicine hall, how to do a Chinese medicine service project, and how to make a product The core logic is Tao, law, art, and instrument.
"Dao" is the way of Zhongzheng, drawing on history, it can be seen that the core underlying logic of traditional Chinese medicine is standardized technology, standardized products and non-standardized delivery, "law" is the core of realization is medical science, "technology" is standardization and integration of the whole process, and "instrument" is technical products, operation implantation, and integration of all industries.
Zhao Jingzong, President of Beijing Liujing Medical Research Institute, Chief Consultant of Jiujiaotang
03
TCM needs good dissemination and packaging
Although more and more people are beginning to believe in traditional Chinese medicine, the efficacy of traditional Chinese medicine is not inferior to that of Western medicine, but the good efficacy of traditional Chinese medicine has not received its due economic value. Traditional Chinese medicine needs good products and content, as well as good packaging and dissemination.
In the future, in the scope of public perception of TCM IP, the recognition of TCM is changing from the high mountains, the top three authorities, the spring and white snow to the women and children, and the people of the lower riba have changed, and the basis of all this is the content of TCM. For example, consumption upgrading is not to sell more expensive products, but to let the broad masses of people enjoy a better life at a smaller cost.
Li Tengfei is the president of Zhongyu Education
04
The development of the Chinese medicine hall needs to be systematically constructed in theory
The development of traditional Chinese medicine is still in a chaotic period, lacking theoretical models, professional and technical standards, talent training systems, etc., whether it is a single medical center or a chain medical center, the core value lies in the design of theoretical models. Nowadays, with the attention of chronic disease management, TCM chronic disease management is driving the transformation of the medical model, we have benchmarked the theoretical model of chronic disease management in the United States, and established a TCM 1.2.6 chronic disease management technology and service system that is more suitable for the needs of Chinese people.
With the support of 1.2.6 chronic disease management technology and service system, we have created an efficient operation strategy for TCM halls/health centers that includes IP, traffic, incubators, cash flow and platform construction and operation. IP operation is the core strategy to build brand influence, traffic drive is the core element of efficient operation, incubator is a new way to cultivate innovation and growth, cash flow management is the financial foundation of operation strategy, and platform construction is the key to building long-term operational competitiveness.
Ren Yandong is the leader of the National Chronic Disease Health Management Project Working Group of the China Association of Traditional Chinese Medicine
05
AI smart Chinese medicine can help Chinese medicine halls solve problems such as traffic
At present, the development of private Chinese medicine halls has the pain points of small outpatient volume and low trust, and at the same time faces the bottleneck of relying on the flow of traditional Chinese medicine, and has fallen into the development misunderstanding of emphasizing treatment and recuperation, and the current situation and contradictions of the market demand for traditional Chinese medicine make the survival of traditional Chinese medicine halls more and more difficult.
In order to solve these problems, Chuxintang TCM Pavilion has embarked on a different path of innovation and development with five years of practice and exploration. Chuxintang's smart TCM system can effectively solve the problems of TCM hall traffic, word-of-mouth, doctor team and product sales, and create a new digital and intelligent model of smart TCM hall.
Adhering to the original intention of allowing every family to enjoy every healthy moment, integrating TCM health into life, preventing better than cure, not getting sick or getting sick less, and not spending the last journey of life in the hospital, Chuxintang provides a full range of family TCM health services with the integration of "medical treatment, nursing, examination and learning".
Yi Genlin is the founder of Shenzhen Chuxintang Traditional Chinese Medicine Hall Chain Co., Ltd
06
How to integrate online and offline business
How to "cross" from online to offline can be divided into three steps:
The first step is to define your goals. Clarify the situation of ourselves and our customers, because user positioning determines the value system, clarify the place of business, because the region determines the consumption pattern, and clarify the resources, talents, capital, information and other resources determine the entry point.
The second step is to build a baseline. Offline medical care is the "root" of the TCM hall, and we need to "pack the roots", that is, to solve the basic revenue problem, the source of doctors and patients, in addition, we need to do a good job in financial control, human resources, and supply chain system.
Third, open branches and scatter leaves. 1. Channel operation. We can make efforts in the channel platforms of online medical platforms, public domain e-commerce platforms, and self-media platforms to do private domain operations, refined operations, and labeled operations. 2. Create a closed loop of marketing ecology. Do a good job in the marketing closed-loop of private domain operation, content operation, fission operation, and transformation operation. 3. Conversion operations. Build an online and offline integrated closed-loop sales model. 4. Construction of online self-media matrix.
Dr. Mi is the founder of Shanghai Suwen Traditional Chinese Medicine
5. Operation of Chinese medicine hall
01
How should the Chinese medicine hall usher in the era of great health?
"Big health" is "medical +" or "health +", with the increasing improvement of people's living standards, the requirements for quality of life are also getting higher and higher, thus improving the demand level of medical health.
However, the development of traditional Chinese medicine halls still faces some development puzzles, such as the single mode of diagnosis and treatment services, which only solves the problem of one link of the closed loop of services, limited by the policy and the actual size of the clinic, the scope and service level of medical services are limited, and the service population is mainly sick people, and the specific content of serving sub-health and healthy people is lacking.
How does the Chinese medicine hall welcome the arrival of Chinese medicine and health? First of all, create an excellent brand influence. Expand the scope of offline services, integrate brand development into the culture of traditional Chinese medicine, and change the traditional business service concept. Embrace the Internet, pay attention to digital development, adapt to the change of consumption concept of the service population, and the third is to innovate and develop traditional Chinese medicine and health products. Based on classic prescriptions and clinical prescriptions, we develop functional foods, health care products, cosmeceutical products, etc., solve the health pain points of modern young people, and build offline product distribution channels.
Wang Liyuan, Vice President of Hangzhou Fang Huichuntang Group
02
The essence of medical management is the ability to provide medical care
In the case of lack of traffic, for the management of traffic, the transformation of stock is crucial, and it is the active stock customers of the hospital to achieve stable growth, which requires us to strengthen customer management, and we can learn from luxury goods and other industries to Xi.
After the formation of energy efficiency, it needs to be converted into back-end stock through membership system conversion and other means, and after the stock is formed, we need to do back-end professional planning, and ensure continuous circulation by forming a whole life management mechanism, so as to create a dynamic mechanism of outpatient clinics.
The essence of medical clinic management is the ability of medical treatment, and the ability to obtain customer satisfaction and fission through medical ability. The underlying logic of the performance of the medical center is the number of classified customers * the annual unit price of classified customers, and the ability given to the big doctors is dismantled into the team incubation plan of the outpatient clinic, and then the incubated results are handed over to the youth team to complete the delivery.
Gu Lingyun is the chairman of Zhejiang Haining Ludetang
03
Let the operation of the Chinese medicine hall move towards a positive cycle
Parent-child TCM is one of our specialties, and we advocate that both parents need to participate in children's treatment and activities. We are a parent-child Chinese medicine hall, not just a parent-child Chinese medicine hall, we are for different patient groups, and we carry out general consultation. High consultation fees, low drug costs, and no drug commission on doctors' salaries, so that doctors can earn consultation fees by medical skills, so that doctors do not need to prescribe more drugs, and patients do not need to pay unnecessary drug fees, the operating pressure of the hospital will become smaller, and the business model of the Chinese medicine hall will also move towards a positive cycle.
In addition to medical treatment, traditional Chinese medicine also needs attention, if you don't abuse medicinal materials, you won't waste land resources, and if you don't waste land, you can have the opportunity to achieve a positive cycle of traditional Chinese medicine planting in a planned way, and the land will not be abused, and the development of traditional Chinese medicine can last longer.
Huang Zishan is the founder of Kunming Miaijia Traditional Chinese Medicine Museum
6. New trends in traditional Chinese medicine
01
Traditional Chinese medicine should move towards modernization, internationalization and industrialization
The inheritance, innovation and development of traditional Chinese medicine have shown a new atmosphere and ushered in a historic period of strategic opportunities for development. At the same time, there are still some outstanding problems that need to be solved urgently in the development of traditional Chinese medicine: the poor foundation and weak foundation of traditional Chinese medicine have not been fundamentally improved, and there are many historical debts; There are still obvious shortcomings and weaknesses in scientific and technological innovation and business thinking, and the innovation ability needs to be strengthened urgently; The characteristic advantages and diversified values of traditional Chinese medicine have not been fully utilized, and the vitality and potential need to be stimulated urgently.
After the research and the incubation of industry, education and research, we have summarized three industrial directions, one is the standardization of traditional Chinese medicine, the second is the science and technology of services, and the third is the ecology of innovation. Traditional Chinese medicine has a history of 5,000 years of development and great potential, but its current development has a relatively large room for growth, and the modernization, industrialization and internationalization of traditional Chinese medicine are "his coming-of-age ceremony".
Zhang Wei is the initiator of the Healthy China Project of Peking University and the executive dean of Yanyuan Health Research Institute
The launching ceremony of the talent pilot project in the traditional Chinese medicine industry
On the picture are Liu Zhanglin, Zhang Wei, Xu Yanxin, Sun Jian, Zheng Wenke, Li Wenyan, Su Bao, Wang Junjie, and Huang Ruiping
Based on this, the Chinese medicine industry talent pilot project dedicated to industrial incubation was established, which includes an entrepreneurship camp focusing on the incubation of traditional Chinese medicine projects, a growth camp focusing on new industry investment, and an internal operation focusing on the health management of entrepreneurs.
Under the joint witness of everyone, the launching ceremony was successfully concluded, welcoming a new era from technology to management, from industry to ecology to industrial talent cultivation.
02
The operation of the medical center should be familiar with the trend of medical insurance
Taking Shenzhen, Guangdong Province as an example, with the new reform of medical insurance policy, outpatient medical expenses have changed from the original personal accumulation security model to the fund mutual aid security model. The insured can enjoy the general outpatient treatment of the general outpatient expenses incurred in the designated medical institutions for the selected general outpatient co-ordination, and the higher the reimbursement ratio is to the grassroots level, and the reimbursement limit encourages the insured to "go to the community for minor illnesses".
With the integration of retail pharmacies into outpatient co-ordination, the development space of primary medical institutions will be squeezed, and competition will intensify. Social medical institutions should carry out iterative upgrading around the needs of patients, create characteristic projects and products, and take differentiated routes to further attract customers.
Jiang Lingli is the business director of Ping An Health
02
The youthful operation of a century-old brand
After a hundred years of vicissitudes, the time-honored brand Ye Kaitai has been reborn through new ways of playing in the market, lightweight management, and new genes of the brand.
In the era of fragmented marketing, content becomes the best "salesman", and the quality of content directly affects conversion efficiency and brand mentality. There is no shame in engaging in traffic, we need to have a sense of sales, we can obtain traffic through the combination of online and offline, and convert traffic through private domain operation, community operation is a particularly important part of private domain operation.
In the lightweight management, strategy and positioning are very important, the mechanism is the primary productive force, and it is necessary to formulate a reasonable value chain design and manage it with enterprise thinking.
The new gene construction of the brand needs to have a clear positioning in order to quickly occupy the minds of customers, brand value = scale * premium * loyalty, the core of brand transmission and gene construction is to seize young people.
Chen Mengmeng, general manager of Wuhan Ye Kaitai Traditional Chinese Medicine Chain
7. Traditional Chinese Medicine+
01
Traditional Chinese medicine is brought to life
Chinese traditional culture is the foundation and context of traditional Chinese medicine culture. From a higher level, the identity and positioning of TCM practitioners should be the protectors, inheritors and inheritors of traditional Chinese culture. The cultural background and cultural character of traditional Chinese medicine are developed and presented by people.
When our strength is only used in the literal words of traditional Chinese medicine, if we only value profit and ignore culture, and despise its huge energy, tension and vitality, the people do not understand and accept, culture will not flow, it will not be vivid and vivid, and it will be endless. The difficulty in the development of traditional Chinese medicine culture lies in the recognition and recognition of spirit and culture.
Li Jiahui is the founder of Zhengzhou Dongjitang
02
Traditional Chinese medicine + elderly care
Nowadays, the operation model of medical centers has undergone major changes, and with the attention of new media marketing, the operation of "small and beautiful" and "small and fine" medical centers is easier than that of traditional medical centers.
In order to distinguish it from the traditional business model of the pension industry, he integrated traditional Chinese medicine and traditional Chinese medicine technology into the life of the elderly, and made a distinctive traditional Chinese medicine pension.
For the development of traditional medical centers, he believes that we should uphold the concept of "one meter wide and one thousand meters deep, digging deep into traditional Chinese medicine", and build the front-end, middle-end and back-end into a closed loop of services. The front-end is culture, such as TCM culture, TCM education, TCM inheritance, etc., the middle-end is a medical center, such as the operation, management, marketing, doctors, patients, employees, etc., and the back-end is ecology, such as specialty diseases, standard products, health care and elderly care.
Shan Jiang is the chairman of Nanjing Materia Medica
03
Traditional Chinese Medicine + Cosmetology
Our business logic is the integration of medical care, which is divided into two sections, one is beauty and health care, which is upgraded from "life + beauty" to "medical + beauty", from "life + health care" to "medical + health care", and provides customers with comprehensive solutions for beauty and health through the needs of beauty and health.
In order to solve the problem that the beauty industry is going downhill, Xinyuan set sail with traditional Chinese medicine technology, and there are three key boundaries in the development of the past 23 years.
First, the success of a single store. The key to the success of a single store is the verification of the business model, including service items, operation models, and service experience, and the second is the strategic upgrade, traditional Chinese medicine clinic. From a long-term perspective, the fundamental foothold of medical services still lies in technology and quality, and the third is the development of platforms (digital transformation), informatization and digital technology will change the industry.
Yu Qiuyi is the marketing director of Shenzhen Xinyuan TCM chain
8. Traditional Chinese medicine
01
"Three nothing" high-end decoction pieces
The traditional Chinese medicine decoction piece industry is facing the pain point of driving out good money from bad money and not being able to buy good products. The standard of "three nos and one perfect" Chinese herbal medicine is sulfur-free processing, no aflatoxin pollution, no pollution, and the whole process can be traced.
The raw materials of Chinese herbal medicine are directly supplied by the three-in-one certification base, and the characteristics of the champion true colors - boutique Chinese medicine counter are authoritative endorsement, exclusive support, high-end customer groups, and gift market.
Li Tian, Secretary General of the Communication Committee of the National Alliance for Standardization and Quality Assessment of Chinese Herbal Medicine, President of Beijing Tianzhi Materia Medica Technology Co., Ltd
At the end of the meeting, Wang Zhonghua, the founder of the medical hall and the president of the Great Wall Medical Academy, said that in three to five years, the serious medical market of traditional Chinese medicine will not have a big development, and the market tends to be stable, and we need to pay attention to what is the constant demand of the industry in the next ten to twenty years.
Inherit the past and expand the present, and embrace the ecology of traditional Chinese medicine. In this conference, we have experienced the development of the diversification of traditional Chinese medicine, and under the continuous pursuit of change and progress, when the contradiction between the traditional and future iterative development can be gradually resolved, we will gradually get out of the "wall", gather momentum to move forward, expand the territory, and open a new chapter.
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