According to the latest reports, Zhou Chengjian, the founder of the Metersbonwe brand, will retake over Milbond Apparel, which shows that the clothing brand is trying to achieve a new development strategy. The brand used to be synonymous with young people's fashion clothing, many people would wear Metersbonwe clothes when they were students, and the advertising slogan of a generation of king Jay Chou "go off the beaten path" made the brand a household name. However, in recent years, Meibang clothing has gradually faded out of people's sight.
Hu Jiajia submitted her resignation after serving as chairman of Meibang Apparel for seven years and one month. In addition to resigning as chairman and director, she will continue to serve as the company's president. At the same time, the company's founder, Zhou Chengjian, was nominated as a non-independent director candidate for the company's sixth board of directors, which means that he will retake the helm of Meibang Apparel.
In the past few years, the number of stores of Meibang Apparel has declined sharply, and its net profit has also fallen sharply. The transformation of the company's e-commerce business may be a key strategy for them to try to cope with this dilemma. The transformation of the e-commerce business led by Zhou Chengjian is also seen as the hope of the brand's return to the market.
However, in the more than seven years that Hu Jiajia took over Meibang Clothing, the company lost nearly 3.2 billion yuan. In addition, she also responded to the decision on administrative supervision measures issued by the Shanghai Securities Regulatory Bureau, and the company was investigated by the regulatory authorities for providing financial assistance to new franchisees with high financial pressure. In order to repatriate funds, Meibang Apparel has carried out several asset sales.
Although the financial situation was not optimistic, the company decided to shrink its scale and close its loss-making stores. At the same time, they are also trying to develop the e-commerce field and raise funds for the transformation of e-commerce. These moves show that Meibang is trying to get out of the predicament, and Zhou Chengjian's re-takeover makes people look forward to the future of the brand.
The change in Meibang also represents a change in the entire fashion retail industry. In the face of the impact of e-commerce, the traditional retail business has to be transformed. The experience of Meibang Apparel is also a case that other brands can learn from Xi and how to revitalize in the era of e-commerce. This also requires brands to continue to innovate, keep up with the changes in consumer demand, and continuously improve products, content and consumer experience in order to remain invincible in the fierce market competition.
All in all, the story of Milbank reflects the changes and challenges of the modern fashion retail business. With Zhou Chengjian taking over, we look forward to the re-emergence of Meibang Apparel, challenging the e-commerce market and bringing better products and services to consumers." At the same time, other retail brands can also learn from the experience of Meibang Apparel and strive to adapt to the changes of the times and achieve their own long-term development.