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Should edible alcohol blended liquor be abolished in China's liquor industry?

Should edible alcohol blended liquor be abolished in China's liquor industry?

In paying attention to and studying the liquor market, this question is the most contacted, and it is also covered in the usual Q&A. But I always feel that the meaning is not fully expressed, so I take this opportunity to say a few more words.

Should edible alcohol blended liquor be abolished in China's liquor industry?

First of all, it is necessary to pave the way that the process of mixing alcohol with water to make liquor introduced by the country is really for the sake of the people. There was not enough food to eat, and everyone had to be able to drink alcohol, so with the support of Big Brother, this process was introduced from the Soviet Union, which we called the "liquid method". In this way, there is no need for grain to produce liquor, straw, bagasse, sweet potatoes and so on, as long as they contain starch and sugar, they can be used to produce alcohol, and then mixed with water, it is liquor.

In the next 30 years, this process was a regular way to make liquor, because the market was still dominated by grain liquor at that time. Besides, at that time, the blending was not technical, and you could taste it in one bite, a smell of alcohol that rushed to the nose. Therefore, alcohol is very cheap, and not many people buy it.

By the nineties at the end of the last century, the plot had changed radically. The domestic commodity economy is booming, and the market demand for liquor is geometrically enlarged, and the traditional production process cannot meet it at all. At this time, it was a great change in the marketing model of liquor, and those who made liquor no longer sold liquor, and professional sales companies sold liquor. All kinds of liquor advertisements are overwhelming, attracting drinkers to buy liquor like Ecstasy. At this time, only alcohol mixed with water to make liquor can keep up with the rigid demand of the market.

Should edible alcohol blended liquor be abolished in China's liquor industry?

It was also at this time that the blending technology of alcoholic liquor matured, and the model was soon fixed in "three essences and one water", alcohol, flavor, saccharin and water. The cost remains the same, about 2 yuan per catty. The taste has been fundamentally improved, and if you are not a very experienced alcoholic, you basically can't taste alcoholic wine. Therefore, in the current liquor market, mature alcoholic liquor occupies an absolute share. Real grain wine, on the contrary, no one buys it, and they don't believe that there is still grain wine.

The conclusion of this paper is that the blending of edible alcohol with liquor will not be abolished from the liquor industry in mainland China for three reasons: (1) The market has been formed and matured, which is a fait accompli. (2) The mainland already has the standard of alcoholic liquor, which needs to be further improved to promote the continuous improvement of quality; (3) Alcoholic liquor is originally one of the liquor production processes and is indispensable. At present, the problems in the market are also the places where the people's opinions are the greatest, not the process, but the quality and price. Inferior alcohol is mixed with water to become wine, and the cost of 2 yuan is sold for tens of hundreds of yuan. And vague concepts, pretending to be grain wine. I believe that these problems will be solved with the progress and development of the market.

The source of the picture and text is the Internet, and the infringement is deleted!

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