With the 2024 Spring Festival approaching, the flavor of the subway is getting stronger, and the "Chewy Spicy Strip Pioneer" Gluttonous Big Mouth and Tianwen Metro Media jointly held the "New Year's Spicy! Gluttonous Big Mouth Accompanies You to Welcome the New Year" activity on Changsha Metro Line 6——
On February 2, on the occasion of the arrival of the traditional lunar "Little Year", a special "spicy strip special train" traveled between the city airport and the city, with the enthusiasm and heat of Changsha, sending greedy winter blessings to the citizens and passengers.
In the warm orange carriage, the greedy staff turned into "spicy strip messengers", and distributed New Year's greeting cards and bags of spicy strips with a great appetite to the citizens and passengers, and sincerely invited everyone to "welcome the long holiday and celebrate the New Year with great enthusiasm!"
"These spicy strips are full of childhood memories. ”
"Okay, today's little luck has been received, stand on the last shift, and look forward to going home!"
"Although I haven't had a holiday yet, eating this spicy strip is like returning to my hometown, eating spicy noodles next to the stove. ”
"Receiving these spicy strips today is like going back to when I was a child, when our children were young, we could always receive feeding from our parents. ”......
Many subway passengers, while receiving the surprise gift of the greedy mouth, also triggered a full "childhood memory kill", and felt the taste of the year in their memories in advance.
As a popular casual snack, spicy strips not only have a unique charm in taste, but also carry the emotions of many consumers. As the pioneer of chewy spicy strips, Gluttonous Big Mouth has accompanied many childhood memories of the post-80s and 90s.
Focusing on the product concept of "more assured, more delicious, and more satisfying", Gluttonous Big Mouth adheres to the concept of "food safety" and launches spicy strip products that meet the different tastes of consumers. Chicken tendon series, plate tendon series, old-fashioned spicy slices, crispy and fragrant dried skin, soy products series, gluttonous mouth series, oatmeal series...... A variety of delicious snacks are also entering the field of vision of a new generation of young consumers through a new brand image and tangible benefits, and have gained a lot of love and support.
As the underground lifeline of Changsha, the subway is an important life scene for millions of citizens to commute day and night. In the new year, Gluttonous Big Mouth will continue to build a creative communication position in urban public space, bring healthy and delicious food to citizens and friends through more holiday surprises and exclusive benefits, and lead the new trend of chewy spicy noodles!