From March 28th to 30th, the 12th China Food Ingredients E-commerce Festival of Liangzhilong 2024 was held at Wuhan National Expo Center. Henan Zhongpin Food Industry, as a leading food enterprise in the whole domestic meat industry chain, was invited to participate in the conference and became the dazzling "star" of the exhibition.
The scale of the three exhibitions, including the 12th China Food Ingredients E-commerce Festival in 2024, is as high as 270,000 square meters, and more than 4,600 domestic and foreign food ingredients and related equipment packaging companies gather together to bring meat and poultry, aquatic products, pastries, fruits and vegetables, hot pot ingredients, condiments and local ingredients of agricultural products, all kinds of prefabricated ingredients and conditioning products, More than 80,000 kinds of ingredients such as import and export ingredients, as well as more than 5,000 kinds of food processing equipment and packaging materials, etc., are expected to have more than 350,000 visitors to create and share the Liangzhilong Food E-commerce Festival, an ecological platform for the food and beverage supply chain.
One chain and two brands have become the traffic responsibility of the exhibition
After many years, Zhongpin Food Industry has brought the dual brands of Zhongpin and Dongfang Yi Kitchen to the 12th E-commerce Food Ingredients Exhibition of Liangzhilong 2024 with the trend of the whole industry chain, which has attracted much attention from the industry and has become the traffic leader of this exhibition.
As an operator in China's meat industry chain, Zhongpin Food not only provides customers with a wealth of standardized fresh ingredients, hot pot ingredients, sausages, breaded and fried, sauce and marinade and other products, but also provides customers with systematic services such as OEM/ODM, R&D technology, food safety assurance, and fresh supply chain by opening up park resources.
At present, when the development of prefabricated dishes is facing food safety challenges, Dongfang Yi Kitchen debuted at the exhibition with a new product image, and put forward the value proposition of "fresh ingredients, fresh food", and the concept of making prefabricated dishes with fresh ingredients has been unanimously recognized by industry colleagues and exhibitors.
Product power, the "password" of continuous drainage
Product strength is the foundation to attract customers and promote cooperation.
This time, Zhongpin Food Industry and Oriental Yi Kitchen participated in the exhibition, bringing good sausage series, hot pot ingredients series, fresh standard ingredients series, breaded and fried series, quick-frozen pastry series, buckle bowl series, prefabricated dishes series and other products, and through innovative measures such as terminal dish presentation, scene creation, and tasting to eat, to attract exhibitors to come to cooperate.
Through tasting, dish display, and professional explanation by the company's business team on site, customers can clearly understand the selling points of the product, raw materials, nutritional ratio, etc., as well as the application scenarios and general channels of the product, so as to further enhance the customer's cooperation intention and confidence.
Product + service, systematic service plan
In the customer negotiation area, customers who are interested in the company's business and products have in-depth communication with the customer manager, and form a strong cooperation intention through an in-depth understanding of the company's R&D advantages, production capacity layout, channel network, and brand advantages under the company's whole industry chain strategy, as well as the company's systematic service plan.