March 3, worship Xuanyuan. In 2024, the annual ancestor worship ceremony in the hometown of the Yellow Emperor will be held in Xinzheng, Henan Province on the third day of the third lunar month as scheduled. Serving wine in bottles and offering to the Yellow Emperor is an important part of the ancestor worship ceremony.
To this end, on March 29, the "Jiachen Dragon Year Yellow Emperor's Hometown Worship Ancestor Ceremony - Yangshao Painted Pottery Workshop Filling Ceremony" was held in the Yangshao Ecological Liquor Park in Mianchi, Henan, the world's characteristic wine producing area. The event was held online and offline at the same time, and was broadcast live online on platforms such as Zhengzhou, Dahe Baoyu Video, Mammoth News, Elephant News, Top News, and Chinese and Foreign Liquor.
The holding of the event has attracted much attention from inside and outside the industry. The government leaders who attended the event were: Ahmat Aikaimu, Deputy Mayor of Sanmenxia Municipal Government, Xu Xin, Deputy Director of the Office of the Leading Group for the Revitalization of Yujiu in Henan Province and Director of the Food Industry Office of the Provincial Department of Industry and Information Technology, Nie Jianying, Deputy Secretary-General of the Sanmenxia Municipal Government, He Zhuanxia, Deputy Director of the Sanmenxia Municipal Bureau of Industry and Information Technology, Member of the Standing Committee of the Mianchi County Party Committee, Zhang Wenxiao, executive deputy county magistrate, Sun Feng, deputy head of the comprehensive group of the Office of the Leading Group for the Revitalization of Yujiu in Henan Province, Zhao Zhijie, director of the Bureau of Industry and Information Technology of Mianchi County, and Li Junfeng, director of the Food Office of the Sanmenxia Municipal Bureau of Industry and Information Technology; Lin Xianzhai, former secretary of the Party Committee of the Henan Academy of Social Sciences, Bai Baoying, secretary of the Party branch of the Yellow Emperor's Hometown Foundation of Henan Province, and experts and scholars attending the event were: Zheng Taisen, senior counselor of the Henan Provincial People's Government, and Pan Weibin, member of the Henan Provincial Committee of the Chinese People's Political Consultative Conference and head of the provincial Yellow River Basin ecological protection and high-quality development cultural group.
In addition, Hou Jianguang, Secretary of the Party Committee and Chairman of Yangshao Liquor Group, Guo Fuxiang, Deputy Secretary of the Party Committee of Yangshao Liquor Group and General Manager of Liquor Company, Hao Huifeng, Deputy Secretary of the Party Committee of Yangshao Liquor Group and General Manager of the Marketing Company, as well as representatives of Dahe Daily, People's Daily Online, Global Times, Phoenix Network and other media witnessed the scene.
For eleven years in a row
On behalf of the world's fine wine, the Yellow Emperor is enshrined
The ancestor worship ceremony in the hometown of the Yellow Emperor is a ceremony for the descendants of the Yellow Emperor to worship the ancestors of the Yellow Emperor on the third day of the third lunar month, which reproduces the traditional ritual system and shows the tradition of Chinese children revering their ancestors, and has now developed into an important symbol of traditional Chinese culture.
Yangshao Painted Pottery Workshop won the Yellow Emperor's hometown in the Jiachen Year to worship the ancestors of the ceremony, which has positive significance for spreading the Central Plains civilization, promoting Yangshao culture, and displaying the image of Yujiu. Xu Xin said that the Henan Provincial Party Committee and the Provincial Government attach great importance to the development of Henan's cultural industry, and build the Yellow Emperor's hometown ancestor worship ceremony into an important platform and cultural brand for inheriting and promoting the Yellow River culture and enhancing national cohesion. Yangshao Painted Pottery Workshop Liquor inherits Yangshao culture, Yangshao culture, as a representative of Chinese prehistoric culture, has the same root and the same origin as the Yellow Emperor culture, and complements each other, making Yangshao wine highly representative in promoting Chinese culture.
Ahmat Aikaimu emphasized that the annual ancestor worship ceremony in the hometown of the Yellow Emperor of Xinzheng is an effective carrier for inheriting the excellent traditional Chinese culture, condensing the spiritual blood of Chinese around the world, and promoting the construction of the Central Plains Economic Zone, and is one of the cultural symbols with world influence in Henan Province. Yangshao Painted Pottery Workshop Liquor represents the world's fine wine to worship the ancestor Yellow Emperor, which is the high recognition of the excellent quality, unique fragrance and heavy culture of Yangshao Liquor by the Organizing Committee of the Grand Ceremony, and is also a vivid footnote to the return of Yujiu's quality confidence and cultural confidence.
Xuanyuan Yellow Emperor is the first ancestor of the Chinese nation, the pioneer and founder of Chinese civilization, and the initiator of the spirit of the Chinese nation. Bai Baoying pointed out that the ancestor worship ceremony in the hometown of the Yellow Emperor is a traditional event for the Chinese nation to pursue the distance and be grateful to the ancestors, and it is also a national ceremony to adhere to the cultural position, inherit cultural genes, and enhance cultural self-confidence. Through a bottle of fine wine, Yangshao Liquor has shown the world the cultural pattern of "openness, inclusiveness and harmony" of Chinese civilization, and interpreted the Chinese wisdom and Chinese style of Chinese culture of "inclusiveness, neutrality and coordination".
Yangshao culture and Yellow Emperor culture are symbiotic and connected. Hou Jianguang said that as a participant and witness of "early China", Yangshao wine flows with Chinese civilization and self-confidence, records the legendary story of the Yellow Emperor, the ancestor of Chinese humanities, holding fine wine and worshiping heaven and earth, and also witnesses the glorious history of the Yellow Emperor establishing a unified China. For 11 consecutive years, Yangshao Liquor has been elected as the ancestor worship ceremony in the hometown of the Yellow Emperor for 11 consecutive years.
The big coffee said
The culture of the Yellow Emperor is glorious in ancient and modern times
Yangshao culture, as an important main culture and source culture of the Chinese nation, has the same root and origin as the culture of the Yellow Emperor. During the period of the Yellow Emperor, the ancestors who grew on the banks of the Yellow River kneaded clay to make pottery, and fused all natural things to make the original wine of the Yellow Emperor's worship of heaven and earth.
Cultural experts were specially invited to the scene to give an in-depth interpretation of the Yellow Emperor culture and Yangshao culture. Zheng Taisen analyzed the far-reaching influence of the Yellow Emperor on Chinese civilization from three aspects: regional, cultural and historical inheritance, and deeply discussed the origin of the Yellow Emperor's culture and Yangshao culture from multiple perspectives. When talking about how to inherit and promote the Yellow Emperor culture and Yangshao culture in the new era, Zheng Taisen said that in order to make the Yellow Emperor culture and Yangshao culture attract more new generations, we are required not only to inherit and inherit good cultural genes, but also to continuously excavate more new connotations of Yellow Emperor culture and Yangshao culture, innovate more communication paths, pay more attention to experience, interest, participation, strong influence, charisma and driving force.
On the topic of the Yellow Emperor and wine culture, Pan Weibin shared his views, and pointed out that the Yellow Emperor is the spiritual bond of Chinese civilization that has been passed down from generation to generation for 5,000 years. Wine is the core spirit of ancestor worship ceremonies, and plays a vital role in ancient Chinese sacrificial ceremonies. In the "Yellow Emperor's Neijing", the discussion between the Yellow Emperor and Qi Bo on winemaking is vividly depicted, showing that the Yellow Emperor has a deep relationship with wine culture. Yangshao Painted Pottery Workshop has been elected as an enshrined liquor for 11 consecutive years, which highlights the traditional cultural value of the Chinese nation behind its brand, and is also an active advocate for the protection and inheritance of traditional winemaking skills and cultural heritage in the mainland.
Sustain civilization
Yang Shaoyong took on the mission of "torchbearer".
Since 2014, Yangshao Painted Pottery Workshop was first elected as the ancestor worship ceremony in the hometown of the Yellow Emperor, and has been accompanied by the ancestor worship ceremony for 11 years. At the event site, Qiao Lei issued the "Certificate of Worship for Ancestors in the Hometown of the Yellow Emperor in the Year of Jiachen" to Yangshao Liquor Group, and Guo Fuxiang took the stage to receive this honor on behalf of Yangshao Liquor Group. This is not only a recognition of the quality and culture of Yangshao Painted Pottery Workshop, but also reflects the cultural value of Yangshao and the core idea of the Yellow Emperor's ancestor worship ceremony, which is of great practical significance and industry value.
The wine broadcast link set up by the event led the audience to witness the ingenuity story behind every drop of good wine in Yangshao Painted Pottery Workshop. Subsequently, under the witness of the on-site and online audiences, Hao Huifeng read the prayer and praised the merits of the Yellow Emperor, and then encapsulated the Yangshao Painted Pottery Workshop wine in 9 bronze dragon-eared tiger-foot square pots. With the slow injection of liquor, Yangshao Liquor's original intention of brewing and the promotion of the spiritual roots and cultural return of liquor are once again displayed in front of consumers.
7,000 years ago, Yangshao people used fire to burn painted pottery, with pottery to make fine wine, with wine to worship the heavens and the earth, now, Yangshao liquor industry as the inheritance and development of Yangshao culture, combined with nine grains and four pottery technology, brewed pottery wine, interpreting the cultural essence of Chinese culture "the unity of heaven and man, harmony and difference". This is the transmission of the sacred flame of civilization by Yangshao Liquor Group, which is highly consistent with the theme appeal of the ancestor worship ceremony in the hometown of the Yellow Emperor, "the same root, the same race, the same origin, peace, harmony and harmony" at the historical and cultural level.
Behind the worship of the Yellow Emperor for 11 consecutive years is the respect of Yangshao Liquor Group for traditional culture, and it is also a powerful practice of the far-reaching cultural Yangshao strategy. From the visible and audible solemn ceremony to the tangible and thoughtful cultural core, today, the filling ceremony and ancestor worship ceremony have already become a powerful carrier and important brand cultural IP for inheriting and promoting the excellent traditional Chinese culture, and conveying the power of the root vein to children at home and abroad.
The same root worships the ancestors, heaven and earth and a glass of wine. Yangshao liquor industry, which is born on culture, is also sparing no effort to "feed" Yangshao culture and traditional culture. In the future, Yangshao Liquor will continue to dig deep into the essence of Chinese culture, create quality with ingenuity, empower the brand with culture, make the Central Plains culture more shining, and let the Chinese civilization intoxicate the world.