On May 8, the Information Office of the Municipal Government held a press conference on the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition. Ma Guoliang, member of the party group and vice president of the Municipal Council for the Promotion of International Trade, Liu Ping, director of the exhibition liaison department of the Municipal Council for the Promotion of International Trade, Song Jiaxin, secretary of the party group of the Guangrao County Council for the Promotion of International Trade, and Zhong Yuqian, deputy secretary of the party group and president of the Guangrao County Council for the Promotion of International Trade, were invited to introduce the relevant situation and answer questions from reporters.
Ma Guoliang
Since its first session in 2010, China (Guangrao) International Rubber Tire & Auto Parts Exhibition has been successfully held for 13 consecutive years, and has gradually grown into a world-renowned tire professional exhibition and a well-known technical exchange and trade cooperation platform for the global rubber tire industry. The 14th Rubber and Tire Exhibition will be held on May 15-17 at the Guangrao International Expo Center, inviting the China Rubber Industry Association as the guiding unit, and the China Convention and Exhibition Economic Research Association and the China Entry-Exit Inspection and Quarantine Association as the supporting units. With the theme of "Global Whole Chain, New Quality and New Future", this exhibition will be held in the form of offline mode and supplemented by online, and will hold a series of activities such as exhibitions, opening ceremonies, concurrent activities, and achievement conferences. This exhibition mainly highlights the following three characteristics:
1. The number of exhibitors has reached a new high. This exhibition will increase the invitation to upstream and downstream industry enterprises such as wheels, auto maintenance, rubber raw and auxiliary materials, and focus on inviting and docking well-known tire companies such as the world's top 75 tires and the world's top 500. In terms of offline, the exhibition area is 52,000 square meters, with an additional exhibition area of 4,000 square meters, and 780 planned booths, an increase of 30 over the previous session. At present, 780 companies have confirmed to participate in the exhibition, including the top 75 global tire companies, 50 of the world's top 500 companies, and 9 of the top 10 global tire companies. Well-known tire companies at home and abroad, such as Linglong, Yokohama, Jianda, Michelin, etc., wheel companies such as Magnesium Card, Yueling, Baokang, MAK, etc., well-known upstream and downstream enterprises of rubber tires such as Sinochem Group and Kemai Chemical, as well as high-tech enterprises and e-commerce platforms such as Jingdong and Alibaba have all confirmed their participation. In terms of online, the advantages of new media were highlighted, and the official Douyin account, video account, official account and other platforms of the tire exhibition were used to broadcast the whole exhibition live to further expand the influence of the exhibition.
Second, the market-oriented specialization of investment promotion work is highlighted. For the first time, the organizing committee launched a call center at home and abroad to accurately invite 10,000 pieces of data overseas, 70,000 pieces of data from outside the province at home and abroad, and 25,000 pieces of data in the province, and carried out domestic publicity in 10 industry media such as Rutting Network, Car & Wheel (Beijing) Digital Media, and China Tire Business Network, and carried out overseas publicity through overseas media platforms such as Tyrepress, Promoter platform, and German industrial magazine, which are well-known British media in the tire industry. At the same time, it will expand publicity through new media such as Douyin and Moments. Judging from the current situation, domestic and foreign merchants pay high attention to the exhibition, and it is expected that more than 150,000 visitors will attend.
3. The number of forums in the same period is sufficient and the content is diverse. 19 activities will be held at the same time: first, the opening ceremony will be held, and the China Council for the Promotion of International Trade, China Rubber Industry Association, China Convention and Exhibition Economic Research Association, China Entry-Exit Inspection and Quarantine Association, Provincial Council for the Promotion of International Trade, and municipal leaders will be invited to attend. Held the China Council for the Promotion of International Trade "Compliance Strong Chain Action" and the launching ceremony of the international operation compliance activities of Dongying rubber tire industry chain enterprises and the rubber tire industry chain enterprise compliance investigation training meeting, and invited the leaders of the China Council for the Promotion of International Trade and the Provincial Council for the Promotion of International Trade, rubber tire industry experts and representatives of the world's top 75 tire companies and the world's top 500 enterprises to participate. The third is to encourage and guide enterprises to independently hold relevant activities according to market demand, the organizing committee provides event venues and supporting services, and Huasheng Rubber, Yongsheng Rubber, Zhongyi Rubber, Fangxing Rubber and other enterprises respectively hold Hong Kong RV Race starting ceremony, new product launch, supplier matchmaking meeting and other activities; The mainstream media of the industry, Che Yuan Rutting Network, Car & Wheel (Beijing) Digital Media, Yiwu Boyu Exhibition Co., Ltd. and other enterprises respectively held the 2nd "Guangrao Lunjian" Tire 2.0 New Media Marketing Innovation Conference, Activation Leadership Training Camp, 2024 China (Guangrao) Tire Industry Transnational Procurement Fair and other activities.
We will benchmark the world-class exhibition, build a set of exhibition display, trade cooperation, industry exchanges, technical services equal to one of the elements of the innovation and exchange platform, give full play to the exhibition media communication function, accelerate the development of new quality productivity, and comprehensively enhance the market competitiveness of the rubber tire industry. The organizing committee warmly welcomes all friends at home and abroad to come to Dongying to take a walk, enjoy the beautiful scenery of the Yellow River entering the sea, experience the culture of the holy land of soldiers, feel the surging development momentum, and explore unlimited industrial business opportunities.
Reporter of Taidongying Reporter Station, Shandong
At present, there is still a week to go before the opening of the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition.
Song Jiaxin
Since the first China (Guangrao) International Rubber Tire and Auto Parts Exhibition was held in 2010, the scale of the exhibition has increased year by year. The exhibition area has increased from 12,000 square meters in the first session to 52,000 square meters in this session, and the number of exhibitors has increased from 315 in the first session to more than 780 in this year, all of which are the largest in history.
This year's exhibition will focus on three "highlights":
The first is to highlight the synergy and integration of the whole industrial chain, and this exhibition will further play a role in serving the industrial chain, integrating resources from all parties to provide more accurate product display, information transmission, market expansion and other services for industrial development. Set up 7 indoor and outdoor exhibition areas, focusing on tire products, rubber raw materials, rubber tire machinery and equipment, auto parts, wheel products raw materials and manufacturing equipment, automobile maintenance equipment, tire retreading equipment and raw materials and other exhibits, effectively communicate the upstream industrial chain such as rubber and steel wire raw materials, the midstream industrial chain such as semi-steel radial tires, all-steel radial tires and bias tire processing and manufacturing, and the downstream industrial chain including e-commerce platforms such as Jingdong and Alibaba, which will fully demonstrate the complete industrial chain ecology of the rubber tire industry. Gather industrial resources to promote the promotion of new technologies and increase production capacity in the rubber tire industry.
The second is to highlight the classified layout of the exhibition area, and halls E1 and W1 are radial tire exhibition areas; Hall E2 is the exhibition area for wheels and engineering tires; Hall W2 is the exhibition area of machinery and equipment, auto maintenance, and raw and auxiliary materials; The M1 exhibition hall is dominated by tires, auto maintenance, and lubricating oil exhibits; The M3 exhibition hall is dominated by tires; The outdoor exhibition area mainly exhibits large-scale tires, auto maintenance and large-scale machinery and equipment. Improve the service facilities of the rest area, media interview area and other functional areas, and create an atmosphere of economic, trade and cultural integration. A corporate activity area will be set up in the central hall of the venue, where a number of exhibitors will carry out publicity and promotion and new product release activities to fully demonstrate the development concept and development advantages of the enterprise. At present, the exhibition site layout and booth construction work are progressing in an orderly manner, we actively mobilize the initiative of exhibitors, guide enterprises to reasonably arrange product display areas and negotiation areas when building booths, create a comfortable and orderly exhibition environment, pay attention to green and low-carbon, and improve the display effect.
The third is to highlight the innovation and development of the industry, Guangrao Tire Industry Exhibition Hall, as part of the exhibition and display of this exhibition, is located on the second floor of Guangrao International Expo Center. The exhibition hall takes the "National Export Tire Quality and Safety Demonstration Zone" (Tire Capital) as the core, focusing on the development history of Guangrao Tire, industrial agglomeration, brand building, scientific and technological innovation, talent introduction and training, exhibition and tire network trading platform, etc., to show the development and changes of the tire industry in Guangrao County, and become a new window to show the transformation of new and old kinetic energy of Guangrao tire industry, industrial innovation and upgrading. The exhibition hall will further play the role of the exhibition hall platform promotion and enhance the visibility and influence of the exhibition.
At that time, a number of new products and new technologies of the company will also be displayed at this exhibition, and we sincerely invite you to actively participate in the exhibition, share development opportunities with us, and create a better tomorrow.
Reporter of Luwang Dongying Channel
We understand that during the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition, enterprises will independently hold a series of concurrent activities, can you introduce it in detail?
Zhong Yuqian
This exhibition encourages and guides enterprises to independently hold relevant activities according to market demand, and the exhibition organizer provides event venues and supporting services. At present, enterprises are willing to hold 16 activities independently, which are divided into three categories: first, new product launch activities, Huasheng Rubber Co., Ltd., Qingdao Jianxin United Rubber and other enterprises will bring new products and new technologies to hold special release activities such as new product releases and product digital upgrade recommendation exchange meetings, and invite buyers to participate in groups to help enterprises expand business opportunities. The second is supply and procurement docking activities. On May 16, the 2024 China (Guangrao) Tire Industry Transnational Procurement Fair and other matchmaking meetings will be held, inviting nearly 100 overseas buyers from more than 20 countries and regions such as Canada, Germany, India, Egypt, and Iran to participate in the meeting. The third is market-oriented industry activities, focusing on the themes of new quality productivity, new energy, dual carbon strategy, innovation and development, etc., the exhibition will hold the second "Guangrao Lunjian" Tire 2.0 New Media Marketing Innovation Conference and other industry activities at the same time, inviting representatives of leading enterprises such as Zhongce, Sailun, and Shuangxing to exchange ideas on topics such as the latest technology, automotive aftermarket, and pain points in the tire industry, and lead enterprises to lay out the future and innovate and develop.
Here, we sincerely invite friends from all walks of life to pay attention to the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition, we are willing to join hands with you to discuss the future development direction of rubber tires and upstream and downstream industries, and further enhance the international influence and competitiveness of the corporate brand.
Reporter of Luzhong Morning News
We understand that the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition has further improved the details in terms of logistics support, can you introduce it in detail?
Liu
This exhibition summarizes the experience and practices of the previous 11 offline exhibitions and two online exhibitions, and strives to improve the refinement and intelligence of the exhibition service guarantee, and reflects the service level in the subtleties. Completed the upgrading and renovation of the conference room of the exhibition hall, the installation of the Eagle Eye camera, and the replacement of the hardware facilities of the bathroom. Further optimize and improve the transportation and travel, volunteer services, logistics services and other support measures during the exhibition. Comprehensively grasp the safety and stability of the exhibition to ensure that there are no problems. Meticulously do a good job in the maintenance of power supply, water and communication equipment, and increase emergency support equipment to ensure the safety and reliability of water and electricity, and fast and smooth network communication. Strengthen cooperation with high-quality hotel service providers and catering suppliers, and make every effort to do a good job in catering food supply and hotel accommodation guarantee during the exhibition. According to the latest information of the exhibition, the content of the exhibitor's manual will be further updated to ensure the smooth information of exhibitors, builders and logistics support personnel, and the construction and management of safety, standardization and efficiency. In particular, a news center will be set up for the first time at the site of this tire exhibition, which will invite nearly 30 national, provincial and municipal official media, as well as industry media such as the UK's top media "Tyrepress", Ruts, and Tire Business Network, to have in-depth dialogues with exhibitors, further promote information exchange in the rubber tire industry, and help enterprises enhance their visibility and influence in the international market.