President of Moto: Motorola will become one of the top three in the world within three years

Antutu

2024-05-28 16:07Posted on Henan Antutu official account

Compared with other brands releasing new phones, Motorola's new products are much more low-key.

moto's new machineX50 Ultra has been officially launched on the 24th of this month,The machine is also moto's only mobile phone product in recent times,Endorsed by Di Lieba,It can be regarded as having some heat in the fan market。

Although the domestic market is almost no longer able to see Moto's machine, overseas, this old mobile phone brand is still quite recognized.

Recently, Sergio Buniac, senior vice president of Lenovo Group, president of Mobile Business Group and Motorola, said in an interview that he would build Motorola into the world's top three smartphone brands in addition to the Chinese market within three years.

To this end, after launching an internal program called Project Gladiator, Motorola will adopt three strategic adjustments: First, it will shift from its previous contraction strategy to a significant expansion, with a special focus on global markets beyond Latin America and North America.

secondly, it has seized the high-end market share through its folding phones Razr series and Edge series; Finally, through partnerships with well-known brands such as Pantone, Bose, and Gorilla Glass, we are expanding our user base to attract Gen Z, B2B users, and more female users.

From the mobile phone moto X50 Ultra, it can be seen that moto is indeed developing according to this route, and Di Lieba is also one of the development routes, but it depends on whether the domestic market will improve in the future.

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