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Automobile aftermarket enterprises are actively expanding the market, and the "second half" is coming?

author:Auto parts rings

Automobile aftermarket enterprises are actively expanding the market, and the "second half" is coming Automotive Aftermarket Events in May (Part I)

Taking stock of the automotive aftermarket in May, it can be seen that with the arrival of the May Day holiday, the automotive aftermarket is gradually picking up, ushering in more new dynamics: while strengthening its own development, auto aftermarket enterprises invest in charity to show their corporate responsibility; Enterprises pay more attention to the improvement of service quality and innovation capabilities to continue to meet consumer needs; Major exhibitions are coming one after another, and enterprises are busy exhibiting; The ten-day Beijing Auto Show ushered in a successful conclusion, in addition, the Beijing Auto Show parts exhibition area is also a two-way rush between China and the world's auto industry. Here's a quick recap of what's happening in the automotive aftermarket in May. (Companies are listed in no particular order)

The super classroom of the auto parts circle was successfully held in Liaoning Station

The Auto Parts Circle Super Classroom and the 2024 China (Liaoning) Automobile Aftermarket Service Industry Development Forum were successfully held at Shenyang Longemont Daduhui Hotel. The Auto Parts Circle Super Classroom brings the latest training courses to the national automotive aftermarket service industry, covering market trend analysis, brand project operation, product technology update, etc. Launched by Auto Parts Circle in 2023, the Auto Parts Circle Super Classroom is a professional training system created by the military division group of leading auto parts manufacturers, aiming to provide multiple course training and successful case explanations and analysis for auto dealers and maintenance terminals, analyze various business and development problems in reality, provide efficient solutions, and fully realize the overall growth of business and revenue.

Three heads and six arms were selected as the TOP100 chain enterprises in the life service industry in 2023

The China Chain Store & Franchise Association released the 2023 TOP100 list of chain enterprises in the life service industry. The list covers 19 life service sub-sectors such as automobile maintenance and repair. As an authoritative organization in the chain management industry, this list of China Chain Store & Franchise Association can be called the industry vane. Among the many outstanding ones, Santou and Six Arms stood out with its excellent product quality and service level, and was successfully selected as one of the top 100 enterprises, and its strength has been widely recognized by the industry.

Three heads and six arms appeared at the 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition

The 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition was held in the form of "online + offline" double-line integration at the Guangrao International Expo Center in Shandong Province, with an exhibition area of 52,000 square meters, an increase of 4,000 square meters over the previous session, 780 booths, an increase of 30 over the previous session, and more than 150,000 visitors, the number of exhibitors, the number of visitors, and the exhibition area are the largest in the past.

As a leading independent brand in the automotive aftermarket, Santou and Six Arms continue to lead the industry. Three heads and six arms carried Bauber tires and Sofina tires and a series of high-quality products at the exhibition to discuss the cutting-edge trends of the industry and work together for a win-win situation.

Three heads and six arms donated materials to Guangrao County Qihui Education School

Jiao Shiliang, brand director of Guangdong Santou Six Arms Information Technology Co., Ltd., led the team to donate materials to Guangrao County Qihui Education School. Comrade Han Zhigang, part-time vice chairman of the Guangrao County Disabled Persons' Federation, secretary of the Party branch and principal of Guangrao County Qihui Education School, extended a warm welcome to the arrival of the three-headed and six-armed team.

Founded in 2018, Guangrao Qihui Education School is the first county-level special education school in Dongying City, shouldering the important task of educating and cultivating special students such as children with intellectual disabilities, autism, ADHD, autism and Down syndrome, and providing professional education for children with intellectual disabilities. The company carefully selected and donated a series of materials, including teaching equipment and daily necessities, aiming to create a better learning and living environment for these special children, and to support and promote the sustainable development of special education with practical actions, which fully reflects the company's deep sense of social responsibility and responsibility.

Shandong Rongbang participated in the Guangrao International Tire Auto Parts Exhibition

The 14th China (Guangrao) International Rubber Tire and Auto Parts Exhibition was held at the Guangrao International Expo Center in Shandong Province from May 15 to 17, 2024. Shandong Rongbang Auto Parts Co., Ltd. is a leading R&D and manufacturer of automotive brake pads in China, focusing on providing users with safe and comfortable braking solutions, and appeared at this exhibition (booth number: W2-52) to discuss the future development of the auto parts industry.

Shandong Rongbang donated materials to special education schools to show love

Shandong Rongbang Auto Parts Co., Ltd. carries forward the humanitarian spirit, cares for the disadvantaged groups, and donates materials to the special education school - Guangrao County Qihui Education School, and transmits positive social energy with practical actions. Gao Benyi, deputy general manager of the company, led the employees to Guangrao County Qihui Education School, and Han Zhigang, part-time vice chairman of Guangrao County Disabled Persons' Federation, secretary of the Party branch and principal of Guangrao County Qihui Education School, and President Han received the event. In this donation activity, Rongbang sent materials including teaching equipment and daily necessities to special schools, aiming to improve the school's educational environment and children's living conditions. At the donation ceremony, the teachers and students of the special school expressed their warm welcome and heartfelt thanks to Rongbang for his kindness.

The core brands of Eagle Banner and Bagute landed in Hangzhou East

During the May Day Golden Week, two familiar figures appeared on the large and small screens in Hangzhou East Railway Station: Eagle Banner and Bagute. The difference is that the products that landed on the big screen this time are the E800 co-branded by Eagle Banner and Dunhuang Rui Beast, the Eagle Flag No. 1 V8 series products, and the competitive brake pads co-branded by Bagut and Inter Milan Football Club.

Eagle Banner adheres to the expectation of providing car owners with advanced technology and excellent quality products, and witnesses the era of "good oil and good cars". Through the strong alliance with Inter Milan Football Club, Bagut strengthens the endorsement of brand strength, and with the help of football, the "world's first" sport, the majority of car owners have a more tangible understanding of good brake pads.

The strategic partnership between Kuaizhun & Gates has been further strengthened

Tom Pitstick, President of Gates' Asia Pacific and Global Strategy, Shen Wei, Vice President & General Manager of Gates Greater China, and Luo Xiaodong, General Manager of Scales Greater China's Automotive Aftermarket Business, visited the Hangzhou headquarters of Kuaizhun Auto Service and had in-depth exchanges with Zhang Wenbo, co-founder & President of Kuaizhun Auto Service. At this meeting, Kuaizhun and Gates reached a number of consensus on continuing to deepen cooperation in terms of products and channels in the future, and the strategic partnership was further strengthened.

Gates is the world's leading manufacturer of power transmission belts and automotive parts. In the field of auto parts, Gates is known for its high-quality timing belts, and its products are widely recognized for their stable and reliable quality, and occupy an important market position. In addition, Gates offers hundreds of automotive parts to meet the various design needs of automakers around the world. As a leading enterprise in China's automotive aftermarket, Kuaizhun Auto Service is an important partner of Gates.

Kuaizhun signed a strategic cooperation agreement with Zhong'an Smart Life to create a new community car after-sales ecology

Zhong'an Smart Life subsidiary, Zhong'an Huicai Automobile Service, signed a strategic cooperation agreement with Kuaizhun Auto Service Group, aiming to provide comprehensive automotive after-sales service. It is reported that through this cooperation, Zhong'an Huicai Auto Service will introduce the digital supply chain of Kuaizhun car service, improve service efficiency, and solve the needs of owners for car maintenance and repair at their doorstep.

According to the agreement, Kuaizhun will provide brand equipment, consumables and accessories for all models of Zhong'an Color's directly operated stores, and use its ability to deliver quickly within 30 minutes to enhance the service competitiveness of Zhong'an Color. According to the data, Zhong'an has opened two high-end car beauty shops in Hangzhou since September last year, and plans to launch new car repair and maintenance services at the end of May.

Kuaizhun car service platform "Kuaixiaojiu" was renamed as "Kuaizhun E Station"

According to the name change notice issued by Kuaizhun Car Service, due to the needs of business development, from June 3, 2024, the comprehensive digital management platform "Kuaixiaojiu" launched by Kuaizhun Car Service for repair shops will be officially renamed as "Kuaizhun E Station". The name change will not have any impact on the existing business scope and business mode, and the relevant agreements originally signed will continue to take effect.

Phoenix Filter held a national dealer conference

Anhui Phoenix Filter held a grand "Core Gathering, Enlightening the Future" National Dealer Conference at Hyatt Regency Nabury Hotel in Zhangjiajie. At the meeting, Chairman Wu Jieshu, chairman of the company, delivered a wonderful work report and shared the brilliant achievements of Phoenix Filter in the past year.

In addition, at the meeting, the outstanding agents who have made outstanding contributions to the company's development process were commended, and the "Helping Together" partner award was awarded to the partners who have cooperated with the company for more than ten years. The purpose of this event is to deeply discuss new market opportunities, strengthen in-depth cooperation between partners, and jointly help Phoenix Filter to meet a more brilliant future.

■Arrow crown auto parts chain shines at the Shenyang Auto Parts Exhibition

Arrow crown auto parts chain with its many independent brands appeared in the Shenyang auto parts exhibition, has become the focus of attention of many audiences and industry insiders, its high-quality product quality and professional technical services have won the favor of the majority of customers, many auto parts entrepreneurs have stopped to consult, expressed a strong interest in the arrow crown tire project.

Arrow crown auto parts chain always adhere to the market-oriented, customer demand as the center. It is reported that in this exhibition, Jianguan auto parts chain not only showed its rich product line, but also brought a new marketing plan and technical support. Through on-site demonstration and explanation, visitors have a deeper understanding of the strength and advantages of Arrow Crown auto parts chain.

■Arrow crown auto parts chain Liaoning Province wheel parts integration investment exchange meeting was successfully held

The Arrow Crown Auto Parts Chain Liaoning Province Wheel Parts Integration Investment Exchange Conference was successfully held in Shenyang City, with 15 stores and more than 8,000 new customers' first orders.

Keep pace with the times and adapt to the development and transformation of the market in the new era; Walk with the trend and embrace new technologies and models; Walk with the arrow crown and drive new development with the thinking of the industrial Internet; Arrow crown tires, all go far.

■Jianguan Auto Parts won the "Top Ten Influential Brands in China" in 2024

The 2024 China Enterprise Brand Conference was held in Nanjing, Jiangsu Province, bringing together many well-known brand experts, scholars and corporate executives at home and abroad to discuss the new direction and new ideas of brand development, in-depth analysis of the development trend of brand economy, and in-depth analysis and discussion on how to scientifically and effectively build a high-end brand.

At the meeting, the high-profile 2024 "China's Top Ten Influential Brands" award was announced, and Jianguan Auto Parts Chain stood out and won this honor. The successful holding of the China Enterprise Brand Conference not only demonstrates the strength and charm of Chinese brands, but also points out the direction for the future development of China's brand economy.

Shandong Yingguan and Lulutong Group reached an in-depth strategic cooperation

The "2024 6th China Wetland Capital Auto Repair Conference" hosted by Lulutong Group was grandly held at Panjin Risse Hotel. At the invitation of Lulutong Group, Zhan Shiqiang, chairman of Shandong Yingguan, and his team went to Panjin and visited 11 directly-operated stores of Lulutong. As early as 4 years ago, Shandong Yingguan and Lulutong established a close cooperative relationship, and Yingguan and Lulutong cooperated to focus on and intensively cultivate the non-demolition treatment of the burning oil project and the three-dimensional carbon removal project, cultivate the growth point and driving force of the project, effectively stimulate the vitality of the project, and achieve remarkable results, helping Lulutong win more profitable growth. This strategic signing marks the in-depth strategic cooperation between Shandong Yingguan and Lulutong, which will empower the auto repair industry in an all-round way and provide new momentum for the high-quality development of the automotive aftermarket.

With this signing, the two parties will fully tap the value of the business model and business structure through complementary advantages and resource sharing, increase the depth and breadth of chassis project cooperation, help stores make differentiation, and quickly and directly transform benefits through chassis projects, form new core competitive advantages and achieve long-term profitable growth. The two parties will also continue to explore cooperation in the automotive aftermarket industry, empower other business segments of both parties, and achieve efficient, professional and standardized development.

Mr. Wen's chassis training camp was successfully held

The three-day Mr. Wen - chassis training camp - opened again at the Jinan headquarters. This chassis training camp attracted the active participation of dozens of auto repair shop owners across the country, which verified the strength, reputation and remarkable effect of Mr. Wen's chassis super three-dimensional assistance, and also confirmed the general trend and increasing popularity of the chassis project.

In addition to the opportunity entry point and risk avoidance of chassis projects, there is also the ability to quickly cultivate technicians' technical marketing thinking, chassis project technology and the ability to accurately find and solve problems, how to establish their own differentiated advantages, etc., to cultivate more comprehensive auto repair talents who understand both technology and marketing and operation, and help auto repair shops shorten the transformation cycle from theory to skills to benefits.

Oakley's online store was launched

Oakley Group officially launched the JD flagship store and the official Douyin flagship store. In the live broadcast room, everyone left messages and interacted, and the anchor also actively responded to everyone's questions and provided professional answers and suggestions.

Oleclair Group issued a solemn statement: At present, none of our brands have opened direct stores or authorized agent sales channels on any online platform. Including but not limited to the following domestic C-end e-commerce platforms (such as Taobao, Tmall, Xianyu, 1688, Pinduoduo, Suning.com, etc.). Consumers must be vigilant and beware of being deceived.

In order to ensure that you buy genuine products, the only official store information of our current domestic C-end e-commerce platform is as follows: Jingdong store (name: Okclley official flagship store); Douyin store (name: AOKLY battery source factory). Except for the designated official direct stores, other online stores are not authorized dealers or sales channels of our company. In order to protect your consumer rights and use safety, please go to our authorized physical stores, counters or online official channels to purchase.

●Huali Great Wall Accessories Partner Model Communication and Exchange Meeting ended successfully

The first partner mode communication meeting of Huali Great Wall Accessories was successfully held. Under the impact of the current fierce market competition, the survival of auto parts stores is difficult, and the development of the automotive aftermarket needs new ideas and new models. Huali needs to "gather momentum for the future, work together for a win-win situation", gather a group of local people who want to develop, have ideals and dreams, give full play to their strengths, and achieve a win-win situation, group development, and a win-win future.

Through this meeting, Huali united a partner in various cities and places to share high-quality factory resources, seek common development, create a new model of automotive aftermarket, gather strength, work hand in hand, and firmly believe that "a group of people, one thing, one heart, fight together, and win".

At the 7th Ryan Charity Conference, Gold donated 800,000 yuan

The 7th Ruian Charity Conference with the theme of "Rui You'anshan, City of Virtue and Goodness" was held in Rui'an, Zhejiang, and Chen Wanli, general manager of Gold, was invited to attend the event.

In order to build a county-level benchmark for the common prosperity demonstration zone, the 2024 Ruian "Charity One Day Donation" activity was carried out at the conference site. Gold Company actively responded to the call of the conference and donated 800,000 yuan to contribute to the development of Shui On charity. This is not only the company's commitment to social responsibility, but also an active participation in the development of Shui On City.

Windswept tires are once again in the spotlight for the DriftKing European Drift Series in Greece

From May 25th to 27th, the second stop of the DriftKing European Drift Series was held in Greece. In this event, the Mighty Tyre once again took center stage, with its KF550 semi-hot melt tire series shining on the track, helping drivers to push the limits and chase their dreams.

As an important stop in the DriftKing European Drift Series, Greece attracts top riders and spectators from all over the world. As one of the official partners of the event, Jinfeng Tire also took the opportunity to demonstrate the excellent performance and brand strength of its products to a wide audience. At the same time, the success of the event has also injected new vitality into the development of the local economy and promoted the prosperity of tourism and cultural industries.

JD Automobile has reached a strategic cooperation with Dongfeng Citroen Automobile and will launch original parts for Dongfeng Citroen and Dongfeng Peugeot series models

JD Automobile and DPCA announced a strategic cooperation at JD.com headquarters, and the two sides will carry out in-depth cooperation in retail channels, parts authorization, service network and other aspects to jointly create a new model of auto parts sales. In the future, the two parties will bring a more convenient one-stop consumer experience to owners of Dongfeng Peugeot and Dongfeng Citroen, which are owned by Dongfeng Citroen Automobile.

Due to the mixed market of auto parts, it is flooded with a large number of fake original parts. The in-depth cooperation reached this time is to bring consumers guaranteed original accessories. According to the agreement, the two parties will leverage their respective resources and advantages to carry out in-depth cooperation in the field of automotive aftermarket, covering retail channels, parts licensing and service networks. In the future, the two parties will also take this strategic cooperation as an opportunity to continue to promote the transformation and upgrading of the industry, create a new paradigm of cooperation between automobile OEMs and automobile chain service platforms, and bring higher quality auto parts and more professional service experience to the majority of car owners.

Jingdong Car 618 will launch the battery "28 minutes late compensation" service in Beijing and Shanghai

Jingdong Car Care has launched rights and multiple discounts for the battery category, such as price comparison of the whole network, buying expensive compensation, etc. It is worth mentioning that during the 618 period, Jingdong Car Care also reached cooperation with Bosch and VARTA brands, and will take the lead in launching the "28-minute night compensation" service in Beijing and Shanghai, bringing consumers a time-saving and worry-free battery replacement experience.

From June 1st to 20th, users place an order at the Bosch battery JD self-operated flagship store or VARTA JD self-operated flagship store on the JD app from 9:00 to 18:00 every day and need to be "delivered immediately", and the technician will arrive at the designated location for installation within 28 minutes after the order is placed.

Jingdong car brand upgrade put forward three major goals

The 2024 JD Car Maintenance Partner Conference with the theme of "True Heroes, Full Engine Resonance" was held in Beijing. Jingdong Car Maintenance officially announced the brand upgrade, released a new brand proposition of "Raising cars to JD is guaranteed and more professional", and comprehensively upgraded around products, prices and services.

In the future, Jingdong Car Care will adhere to the user-centric, through co-creation with the industry, to help Linglong, Chaoyang, Kunlun and other 10 national goods brands with total sales of more than 10 billion, co-brand to create more than 1,000 super new products, and train more than 50,000 compound professional technicians for the industry. It is worth mentioning that on the basis of brand upgrading, Jingdong Car Care also put forward three major goals for the next three years: to help the sales of 10 well-known domestic brands such as Linglong, Chaoyang, and Kunlun exceed 10 billion; Jointly released more than 1,000 super new products with global brand partners; Cultivate 50,000 compound professional technicians for the industry, establish more than 100 industry-education integration schools in conjunction with the industry, and train 5,000 new energy professionals.

In 2024, the 10th CAPAS will be held in Chengdu

The 10th Chengdu International Auto Parts and After-sales Service Exhibition (CAPAS) was grandly opened. This year's CAPAS exhibition area reached 50,000 square meters, and 690 domestic and foreign exhibitors appeared on the same stage, focusing on the latest achievements and trends in the field of new energy intelligent networking and after-sales service.

In addition, this year's exhibition has added a new function of "integration of industry and education" to help improve the talent training and industry-university-research cooperation in the automotive industry, and provide a strong guarantee for the sustainable development of the automotive industry. The exhibition attracted overseas visitors from more than 32 countries and regions, as well as domestic visitors from 27 provinces and municipalities to pre-register for the exhibition, and 46 visitor groups organized visits.

Blum was invited to attend CAPAS Chengdu 2024

The 2024 Chengdu CAPAS was held on May 16-18 at the Chengdu Century City New International Convention and Exhibition Center, at the invitation of the China Auto Parts Gigafactory Alliance, Blum wipers and the British century-old brand Lucas joined hands to exchange new trends and new development strategies in the wiper industry and automotive aftermarket in 2024.

The 10th Chengdu International Auto Parts and After-sales Service Exhibition (CAPAS), with an exhibition area of 50,000 square meters, nearly 700 exhibitors from home and abroad appeared on the same stage, focusing on the latest achievements and trends in the field of new energy intelligent networking and after-sales service. At the same time, this year's exhibition has added the function of "integration of industry and education" to help improve the talent training and industry-university-research cooperation in the automotive industry, and provide a strong guarantee for the sustainable development of the automotive industry.

"Qinghe Auto Parts" debuted at the National Auto Parts Exhibition (Shenyang)

The opening ceremony of the "Qinghe Auto Parts" theme pavilion was held at the Shenyang National Auto Parts Association. "Qinghe Auto Parts" made its debut at the National Auto Parts Exhibition (Shenyang). There are 62 exhibitors in Qinghe County of the Shenyang National Auto Parts Exhibition, which further broadens the sales channels of Qinghe County enterprises and further enhances the external visibility and influence of Qinghe Auto Parts.

Xie Gongchao, chairman of the CPPCC of Qinghe County, Ju Zhanwen, member of the Standing Committee of the Qinghe County Party Committee and executive deputy county magistrate of the government, Kang Weijie, secretary of the Party branch of the Qinghe County Filter Industry Association, Bai Kun, executive deputy secretary general of the Automobile and Motorcycle Parts Chamber of Commerce of the All-China Federation of Industry and Commerce, Qu Min, president of the Shenyang Auto Parts Chamber of Commerce, Zhou Jian, secretary general of the Ruian Automobile and Motorcycle Parts Association, Li Xuesong, founder of the auto parts circle & chain distribution network, and Yang Guang of the China Insurance Association attended the meeting.

The 2024 Beijing Auto Show closed with 892,000 visitors

The 2024 (18th) Beijing International Automobile Exhibition (hereinafter referred to as "2024 Beijing Auto Show") has closed, with a total exhibition area of 220,000 square meters. According to the China Council for the Promotion of International Trade Automotive Industry Branch, in 10 days, the Shunyi Pavilion and Chaoyang Pavilion of the China International Exhibition Center attracted a total of 892,000 visitors. The exhibition exhibited 117 world premieres (including 30 world premieres of multinational companies), 41 concept cars, and 278 new energy models.

The auto show attracted nearly 500 well-known parts companies and technology companies from 13 countries at home and abroad. Upstream and downstream companies in the automotive supply chain have brought the latest products and technologies, covering autonomous driving solutions, intelligent cockpits, operating systems, chips, lidars and other fields.

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