Another family! FAW-Volkswagen patrolled and ranged to 32,000 and 43,000 high-ranking officials

Univision Automobile

2024-06-08 10:23Published in Hunan

Unexpectedly, after the official drop of 43,000 yuan for GAC Toyota's new Highlander a few days ago, on June 7, FAW-Volkswagen also opened an official price reduction of up to 32,000 yuan and 43,000 yuan for its two models. At the same time, FAW-Volkswagen has also launched a third anniversary benefit for these two models, users can enjoy a cash rebate of 10,000 yuan for a limited time, and the deadline of the policy is June 30, 2024.

Specifically, as a medium and large SUV under FAW-Volkswagen, the Range Patrol is a 5-seat layout provided by the whole series, and its original price is in the range of 274,900-325,900 yuan, which is really not cheap. After the supreme official lowered 32,000 yuan this time, the starting price of the new car came to 242,900 yuan, which seems to be much closer to the people.

The second is the territory. Lanjing is also a medium and large SUV launched by FAW-Volkswagen, but unlike the positioning of the Lancun, Lanjing provides two different seat layouts of 6 and 7 seats, and the guide price of the new car is also more expensive, coming to the range of 299,990-399,900 yuan. And after the top official dropped 43,000 yuan this time, the starting price of Lanjing came to 261,900, and the cost performance became higher all of a sudden.

It should be noted that whether it is a range of patrols or ranges, this new car has not undergone much adjustment in the product itself, and both cars are still equipped with 2.0T and 2.5T engines. Among them, the Range Patrol is equipped with a high and low power 2.0T engine, and the Range is based on this set of 2.0T power, and the 2.5T V6 model with 299 horsepower is also available, which also reflects from the side that the Range is relatively higher product positioning.

Of course, in addition to the FAW-Volkswagen official guide price reduction for the model, if our consumers actually want to buy these two cars at the terminal, they actually have greater dealer discounts.

Let's take the quotation displayed on a car website as an example, such as the newly launched Lancun car series, at present, on the basis of the starting price of 242,900 after the official reduction, the reference price of the dealer has come to the price range of 198,900. It is equivalent to saying that the manufacturer here has just finished the official reduction, and the dealer over there has given a discount of more than 40,000 yuan, which is not cost-effective?

Similarly, after the official price of 261,900 yuan, the reference price given by the dealer has also come to 203,900 yuan, which is equivalent to saying that the dealer directly gave consumers a discount of nearly 60,000 yuan, which is greater than the above tour discount. From this point of view, FAW-Volkswagen has really to do this business, which also indirectly reflects the confidence and determination of both manufacturers and dealers to vigorously sell cars.

In short, although the current FAW-Volkswagen is still very large in terms of sales volume, no matter how rich it is, it also needs to be supported by good sales data, otherwise it will be difficult for them to continue in the long run. Just like the official drop launched for the two models of Lancun and Lanjing, on the surface, it doesn't seem to be much, but if it is on this basis plus the discount given by the dealer, does this look very attractive? And through this phenomenon, we can also find that the days of joint venture cars are really bad at the moment, so if you want to buy it, hurry up and copy the bottom. (Text/Youshi Auto Dazhuo)

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Personal opinion, for reference only