The Cyberspace Administration of China has just reported that the chaos of smearing and slandering Nongfu Spring and other enterprises can be put to rest

Big Cat True Detective Agency

2024-06-08 20:56Posted in Beijing Finance and Economics Creators

The Cyberspace Administration of China has just reported that the chaos of smearing and slandering Nongfu Spring and other enterprises can be put to rest

Author | Cat brother

Source | Big Cat Finance Pro

Today, the Cyberspace Administration of China's "Clear Action" exposed a number of typical cases, and the accounts involved were closed in accordance with the law.

What are these accounts doing?

The main thing is to spread false information and extreme remarks, smear and slander the corporate image, and the methods are extremely ruthless.

The most typical case is the massive cyber attack on Nongfu Spring since the end of February.

This farce will definitely go down in the history of Chinese business, and it will silence all the companies, because it will make them see a terrible trend: every company can be brought down by rumors at any time.

Because many people will deliberately fabricate eye-catching false information, carry out wave after wave of cyber attacks on you, incite the masses who do not know the truth, discredit your company, and make your products unsellable.

Why did they do that? It's just for the carnival of traffic, to put it bluntly, it's to eat bloody traffic.

Do you remember this wave of attacks on Nongfu Spring?

The trader is definitely a good hand at handling traffic, and he is very familiar with the traffic keywords of "richest man", "flattering day" and "traitor", and attacks in turn, but what if there is no fact?

Can be compiled.

On February 25, a well-known entrepreneur in Hangzhou passed away, and the founder and chairman of Nongfu Spring, Zhong Sui, went to mourn, and soon, the so-called "past" of the two drinking water companies began to ferment on the Internet, and was deliberately instigated to encourage everyone to stand in line.

But what they said about "Zhong Sui is a dealer of Wahaha and was fired for fleeing goods in Hainan", "Zhong Sui's first pot of gold came from Wahaha" and other information are all made up.

Zhong was born in the media, and personally wrote a long article to explain the events of the year, and also recalled his dealings with Mr. Zong Qinghou, because he had never worked in Wahaha Company and received a salary, let alone being fired for fleeing goods, which is very easy to explain.

Generally speaking, the person concerned has made it clear, and the matter will slowly subside. But when the trader saw that the traffic was good, he had to continue to go on, so something very funny appeared.

The red bottle cap of Nongfu Spring became the Japanese flag in their mouths;

The packaging pattern of green tea products with oriental leaves is said to be a five-storied pagoda to promote Japan;

The "π" of drinking tea π is said by them to be Japanese, like the door of the Yasukuni Shrine;

1588 on the label of Nagashirayuki is said to be the year when Toyotomi Hideyoshi unified Japan......

The point of attack in this round is "flattery" and "unpatriotism".

According to them, Moutai is also a red bottle cap, which is also the Japanese flag?

In fact, the packaging of oriental leaves is based on the history of Jingshan Temple in China, 1588 refers to the wild animals in 1588 in Changbai Mountain, and the red bottle cap is a typical Chinese red, which is a thorough Chinese culture.

Anyone with a little common sense has already felt that something is wrong at this time, but it is a pity that their opinions have been annihilated in the traffic of "shouting and killing", because a new wave of attacks is coming.

What are you talking about this time? "Traitor".

Saying that Nongfu Spring is a company registered in the Cayman Islands and is manipulated by foreign capital is a very vicious saying - "every bottle of Nongfu Spring bought will become a bullet fired by the United States against China".

The Cayman Islands is known as an "offshore financial center" and a "tax haven", and many companies are registered in the Cayman Islands for lower tax rates.

But the problem is, what is the truth is very easy to check, Tianyan check, enterprise check can be checked, and the registered place of Nongfu Spring is in the West Lake District of Hangzhou.

Nongfu Spring is a Chinese private enterprise with a serious history, and the shares are all in the hands of the Chinese, this is our own private enterprise, how can it become a foreign-controlled company?

But this matter has been completely turned upside down in March and April, and it has completely become a carnival of traffic, how can the trader behind it easily let go of this traffic topic, so more information was made up:

农夫山泉偷税漏税;

Danjiangkou water source is polluted and garbage is everywhere;

Nongfu Spring uses Japanese nuclear wastewater;

Nongfu Spring uses Japanese nuclear contaminated tea raw materials;

There are insect eggs in the spring water of Nongfu Mountain.......

What do you say? It's that all aspects of this enterprise have to be hacked, with a horrific title, a picture at the beginning, and the rest is all made up, and this information is all fake!

Even Zhong's normal inspection of Japanese tea producing areas has been rumored by some unscrupulous bloggers and big V to "pay respects" to Japan, and then it has evolved into a series of rumors such as "stepping down as the legal representative of Nongfu Spring and retiring to Japan for retirement", "immigrating to Japan", "returning to Japan to worship ancestors", "returning to Japan to receive tasks" and so on.

After the official refuted the rumors, the news that Nongfu Spring "donated 50 million to Japan and 100 million to Harvard University" came out again.

But if you want to find a source, it's hard, because the donations aren't real at all.

In fact, over the years, Zhong has donated a lot of money to Zhejiang University and several other universities, and the total social donation of the Yangshengtang Group founded by him has exceeded 900 million yuan. Wei Jiang, vice president of Zhejiang University of Finance and Economics, mentioned in an article to "Yongjin Building", "I can tell you a real thing, Lao Zhong once donated 100 million yuan to a university at one time, without reporting, not holding ceremonies, and not leaving a name, and there are many such things." ”

It's a pity that these positive things have never been spread much.

In fact, you see these behind-the-scenes black hands, planning and execution are very expert, they know very well that the more developed the Internet, the more common the situation of emotional incitement to dominate public opinion, and rational thinking is often the unpopular party.

So they make up sensational headlines, create false information, and incite a huge black hole of traffic, wave after wave, to devour the bloody traffic.

In The Post-Truth Era, Ketor MacDonald writes, "Truth is a mirror scattered into countless fragments, and everyone thinks that the little piece he sees is the complete truth." ”

And the preconceived melon-eating masses, who will go back to pursue the so-called truth? It can only be said that every time we read and like, we have actually become accomplices.

Now the fragmented rumors that have been spread virally have long been rampant, and it doesn't even take much resources to form a huge traffic "dividend", like the fat cat incident not long ago, isn't it? The day before was still full of righteous indignation, and the next day there was a complete reversal, and many people inadvertently became tools used by them.

These fabricated "black traffic" may devour a fresh life, or it may bring down a healthy enterprise, closing the account may only be the first step, but also should check the interests behind it, so that these people are afraid, stop it, otherwise, each of us, every company, may become their next target.

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