"Rebellious" is innate! On March 18, Dongfeng Peugeot's new 408 model was officially launched, with a total of 3 models, and the official guide price was 109,700 yuan for the Romani version, 118,700 yuan for the Latu version, and 125,700 yuan for the Lafite version.
The new 408 model will be the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, the main driver's electric seat (eight-way adjustment), Blue-i 3.0 intelligent network system and other 60 mainstream configurations are standard for all models, realizing full configuration at the entry. Among them, the new 408 Latu version and Lafite version are also equipped with 360° panoramic high-definition reversing image + transparent chassis and other leapfrog configurations. Li Yang, general manager of Shenl Automobile Marketing Center and secretary of the marketing party committee, said at the live broadcast press conference of the launch of the new 408 model that the new 408 model is a "French hexagonal warrior" with a full-dimensional upgrade, which will definitely exceed customer expectations.
Luxury privileges, limited-time cash discounts up to 20,000 yuan
The new 408 model was launched, providing customers with luxury benefits such as financial gifts, warranty gifts, and cash gifts.
Financial gifts: enjoy 0 yuan purchase (0 down payment/0 interest/0 monthly payment). Warranty Gift: Enjoy 5 years or 150,000 kilometers of vehicle warranty. Cash Gift: Enjoy a cash discount of up to 20,000 yuan for a limited time.
French hexagonal warrior, 60 mainstream configurations are standard across the system
In terms of appearance, the appearance of the new 408 Lang Lang model adopts a new French sharp design, and is available in "Cézanne White", "Monet Gray" and "Degas Black" colors full of French texture, which are immediately at the center of sight. The new sharp shield-shaped lion logo on the front face of the new 408 Lulu model, combined with the star-moving dot matrix grille, lion's eye LED headlights and fangs LED daytime running lights, gives a clear view of the lion king's style, which makes people feel excited at first sight.
The front windshield of the new 408 model is equipped with boneless wipers (automatic), which not only makes the appearance of the vehicle more stylish, but also reduces the wind resistance of high-speed driving, and changes its wiping frequency with the speed of the vehicle, effectively ensuring driving safety in rainy days. From the side, the waist line is smooth, and it is paired with 17-inch aluminum alloy wheels for a more dynamic look. The black diamond cross-tail shape of the rear of the new 408 Lang Lang model is simple and capable, the outline of the lion claw LED taillights and the side lines of the car are self-contained, and the three light strips are gradually changing, which are translucent when not lit, and are clear and transparent after lighting, creating a sense of science and technology and sportiness.
In terms of space, the new 408 model inherits the large space and carries infinite possibilities. The 4750×1820×1488 mm body size is class-leading, and the wheelbase of 2730mm is class-leading. Entering the car, Peugeot's unique i-Cockpit cockpit design, the 12-inch LCD instrument cluster in front of you, the 10-inch intelligent high-definition touch screen at your fingertips, plus the layered center console, piano-style central control buttons, and a small multi-function racing-style steering wheel (with 4-way adjustment of the steering wheel), everything is driver-centric and full of "combat style".
It is worth mentioning that the new 408 model has 110 NVH silent treatments, and a deep space-level quiet space, which can isolate the city from the window and be comfortable.
In terms of power, the new 408 model is equipped with a fourth-generation 360THP all-aluminum twin-scroll turbocharged engine + Aisin 6AT third-generation automatic manual transmission, which is more powerful and more fuel-efficient. At the live broadcast conference of the launch of the new 408 model, the power of the new 408 model is still strong under full load, and the speed can reach 221km/h in the high ring; The no-load speed can reach 225km/h in high rings.
Such a furious power is derived from the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, which is produced by the Xiangyang factory of Shenl Automobile, using the world's unified quality standards to achieve "two liters and one drop", which is more powerful and fuel-efficient. Specifically, the power and torque of the new 408 have been increased, with a maximum power of 127kW; Maximum torque: 255N·m; FUEL CONSUMPTION IS REDUCED, AND THE COMBINED FUEL CONSUMPTION OF WLTC IS 6.10L/100KM.
In terms of handling, the new 408 model is equipped with a power seat for the main driver (eight-way adjustment) as standard, so that drivers of different sizes can find the most suitable driving state for themselves.
The new 408 model has a century-old CLDR master-tuned chassis, with a unique structure, excellent performance, smooth driving and precise response; The brakes are sensitive and linear, the suspension is smooth and delicate, and the body movement is calm and heavy. In terms of driving mode selection, the new 408 model can provide four driving modes: standard, sport, snow and manual, and travel with quality in all scenarios.
It is worth mentioning that the Blue-i 3.0 of the new 408 model also has a rich application ecology, which supports mobile APP unlocking and locking; It also supports AutoNavi map online navigation and singing bar applications to experience car KTV at any time; There are also rich entertainment and leisure applications such as Sina News, CCTV audio-visual, Mango TV, and cloud listening that can be installed online in the application store; There are also a large number of quick application applets to expand, which will bring users easy and enjoyable intelligent enjoyment.
In terms of safety, the new 408 is a combination of real materials and real materials, and the hardcore guards every way. Specifically, the new 408 model adopts an ultra-high-strength capsule-style body, and the strength of hot-stamping steel used in key stressed parts such as "front column", "center column" and "door anti-collision beam" is up to 1600Mpa, which effectively ensures the safety of the cockpit and improves the impact resistance of the body. Previously, the new 408 also won two awards: "2022 China's Top Ten Body Bodies" and "Zui Best Materials".
The new 408 is equipped with six airbags (positive airbags, side airbags, and side curtains) as standard. In addition, the new 408 model is also the only model of the same level that is equipped with 360° panoramic high-definition reversing image + transparent chassis as standard at the YI joint venture main sales level, which protects the driving safety of drivers and passengers in an all-round way.
In terms of environmental protection, the new 408 model uses a large number of skin-friendly leather materials with low odor and low VOC characteristics, and adopts environmentally friendly water-based glue and hot melt adhesive to control and reduce the use of solvent-based glue. Previously, the new 408 high score passed the three dimensions of "high-quality air in the car", "baby-grade materials" and "electromagnetic radiation safety", becoming the first 100,000-level family sedan that passed the children's priority (green cockpit) certification, so that health care is everywhere.
Five hearts guard the bosom friend, covering the whole life cycle car experience
In addition to "volume value" and "volume configuration", Shen L car also has "volume service". In order to provide customers with a better car experience, last year, ShenL Automobile upgraded the "Five Hearts Guardian Action 2.0", and launched a number of service policies such as "lifetime warranty for original spare parts", "lifetime free rescue" and "free door-to-door pick-up and delivery of cars", providing customers with the whole life cycle service of "buying a car with confidence, using a car with peace of mind, caring service, happy car change, and concentric all the way".
Li Yang, general manager of Shen L Automobile Marketing Center and secretary of the marketing party committee, introduced at the live broadcast conference of the new 408 model listing, next, Shen L Automobile will also launch the "Five Hearts Guardian Experience Officer" plan, inviting old car owners to comprehensively inspect the service quality of Shen L Automobile, put forward suggestions for service improvement, and promote the continuous upgrading and iteration of the "Five Hearts Guardian Action", so as to be the "service bosom friend" of customers and move customers.
In the crazy involution of the same level market, the innate Dongfeng Peugeot new 408 model is still proud of quality, and has a very competitive advantage in appearance, space, power, handling, environmental protection and safety. It is the first choice for those who dare to be outstanding, let alone conform, who have just entered a new stage of life, have infinite imagination for the future, do not follow the trend, and are firm in their own unique ideas.
With the change of the times, consumer demand is diversifying and personalized, and the launch of the new 408 model will better meet the expectations of consumers who want richer configurations, stronger power and more value-added benefits. In the future, Shen L Auto will continue to be "customer-centric", move customers with higher-value products, services and brand experience, and make "once in the French system, lifelong in the legal system" a proud declaration of customers.
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