Recently, football has become a hot spot again, first of all, on June 11, in the final round of the round of 36 of the 2026 World Cup Asian Qualifiers, although the Chinese team lost 0:1 to the South Korean team, it beat the Thai men's football team with its mutual record advantage, and advanced to the top 18 of the Asian region in a thrilling way. Secondly, in the International Youth Football Invitational Tournament, the Chinese U19 team defeated the South Korean U19 team with a score of 2:0. Third, after sponsoring the European Cup, BYD has made a big move, summoning football teenagers with "dreams" from all over the country to participate in the 2024 Euro Cup in Germany, encouraging young people to bravely pursue their dreams and join hands with Chinese football to the future.
You must know that this European Cup is about Ronaldo's final dignified departure, or Mbappe and other stalwarts standing on the top of the stage, but when the countdown to the opening of the European Cup is only three days away, BYD, as a sponsor, focuses on Chinese football teenagers, and the newly released European Cup promotional video focuses on the mainland's expectations in football, unremitting persistence, and the hope of youth football!
If the youth is strong, China will be strong, BYD Youth Football said, itself is a dream into reality. Once upon a time, Chinese cars were not as good as Chinese football, at that time, foreign brands were running all over the streets, Chinese cars had to pay high technical patent fees to foreign countries, and the people only recognized foreign brands, but in exchange for low configuration and high prices, as well as changing the soup without changing the shell car. After 20 years of unremitting efforts by Chinese auto brands represented by BYD, domestic auto brands have not only overwhelmed foreign teams in terms of word-of-mouth, sales, quality and configuration, but also are at the forefront of the world in new energy vehicle technology and market.
When it comes to BYD's sponsorship of the European Cup, this is a landmark event for Chinese brands to make breakthroughs in going overseas, which is not only the first time that the European Cup has joined hands with new energy vehicle brands, the first time to "marry" Chinese car brands, but also kicked away the local "snake" Volkswagen in Europe. During the Euro 2024 Cup, BYD's new energy vehicles will be used as the official car to provide green travel services for the event, and at the same time, BYD will also bring a variety of models to the competition venue and the official fan square, which will be the highlight moment for Chinese auto brands and new energy vehicles.
In recent years, one of BYD's most important overseas focus points is Europe. Up to now, BYD has 5 models, entered 19 countries in Europe, and opened more than 230 stores, at the same time in December last year, BYD also announced the construction of Europe's first new energy vehicle production base in Hungary, but also intends to establish a second assembly plant in Europe, the new energy vehicle advanced production line and more comfortable and luxurious experience into Europe, this is a world-class brand pattern.