The core competitiveness of an enterprise refers to the combination of a series of skills and knowledge that an enterprise maintains a competitive advantage in market competition; It is the core competence formed by the enterprise for a long time, contained in the essence of the enterprise, unique to the enterprise, supporting the past, present and future competitive advantages of the enterprise, and enabling the enterprise to obtain the initiative for a long time in the competitive environment.
If enterprises want to achieve sustainable and long-term development in the environment of increasingly fierce market competition, they need to continuously improve their core competitiveness.
Knowledge resources are the key resources for enterprises to gain competitive advantage
Enterprises create and store a large amount of knowledge in the long-term operation, which is rooted in the internal environment of the enterprise, embedded in personal practice and experience, not easy to copy and transfer, is the core and irreplaceable resource of the enterprise, and can bring lasting competitive advantage to the enterprise. These explicit and implicit knowledge constitute the unique knowledge assets of the enterprise and become an important source of the core competitiveness of the enterprise.
Enterprise knowledge resources usually include three aspects:
01 Intangible assets created and owned by enterprises: intangible assets in the market such as corporate culture, brand, reputation, and channels; intellectual property rights such as patents, copyrights, know-how, trade secrets, etc.; Technical processes, management processes, management models and methods, information networks and other organizational management assets
02 Information resources: all kinds of information related to the production and operation of enterprises that can be collected through the information network
03 Intellectual resources: the various knowledge that can be used by the enterprise and exist in the human resources of the enterprise and the ability to use knowledge creatively
In today's information age, knowledge has replaced capital, natural resources and labor as the most valuable resource and a key resource for enterprises to gain competitive advantage. As the most valuable and key resource in the development of an enterprise, knowledge not only lies in the uniqueness of tacit knowledge and is difficult to be imitated, but also lies in the current knowledge structure and the resulting configuration ability and innovation ability, which determines the competitive advantage of the enterprise and the future development opportunities of the enterprise.
Knowledge management is an important way to enhance the core competitiveness of enterprises
Enterprise knowledge resources have the characteristics of uniqueness, dynamics, mobility and dispersion. In the process of operation and continuous knowledge creation, many enterprises also have the phenomenon of "knowledge island" and "knowledge loss", which makes it difficult to effectively accumulate, disseminate and utilize enterprise knowledge resources.
Knowledge management is a purposeful and planned process of acquiring, storing, sharing, applying and creating enterprise knowledge resources. Knowledge management can effectively integrate internal and external resources of the enterprise and improve the overall operational efficiency of the enterprise; Able to provide intellectual support for enterprises and enhance their innovation capabilities; It can form a unique competitive advantage of the enterprise and play a positive role in promoting the core competitiveness of the enterprise:
01It can improve the learning ability of enterprises. The learning organization is considered to be the most competitive organization of the enterprise in the future, and it is a strong guarantee for cultivating and enhancing the core competitiveness of the enterprise. Through the precipitation and management of knowledge, the sharing and inheritance of tacit and explicit knowledge, individual and group knowledge can be realized, and duplication of work and waste of resources can be avoided, which is conducive to the rapid acquisition of corresponding information resources and ability support by enterprise members, and the acceleration of improving their own knowledge and skill level.
02It can enhance the innovation ability of enterprises. Innovation is the driving force behind the development of enterprises. Enterprises carry out long-term and complex production and operation activities, and the knowledge and experience involved are very rich and huge. Through the precipitation and summary of this knowledge, enterprises and members can better understand and grasp the market, continuously improve their innovation capabilities, apply innovative knowledge to new R&D and business development, and create new value wealth.
03It can enhance the market adaptability of enterprises. The core competitive advantage of the enterprise is also reflected in the company's ability to continuously meet market demand and actively respond to market changes. The higher the level of knowledge sharing and communication, the faster the response speed of the enterprise and the stronger the market adaptability. Enterprises can quickly integrate enterprise knowledge resources according to market changes, and quickly transform knowledge resources into new products, new technologies, and new processes, and successfully seize the market.
04It can improve the decision-making ability of enterprises. The precipitation and application of internal knowledge can provide strong support and reference for enterprise decision-making. Through the analysis and judgment of a large amount of information and data, enterprises can have an in-depth understanding of market competition, business capabilities and other aspects, and provide scientific basis and direction for enterprise decision-making.
05It can reduce the marginal management cost of the enterprise. Knowledge application and innovation can reduce the marginal management cost of enterprises. The effect of knowledge application and innovation on the management cost of enterprises is mainly reflected in the fact that it can greatly reduce the opportunity cost of production time and the opportunity cost of management time, so as to reduce the marginal management cost.
AI technology empowers enterprises to improve their knowledge management application capabilities
Modern enterprises are faced with a large amount of information and knowledge accumulation, and the existing knowledge management and application methods can no longer meet the development needs of modern enterprises.
AI large models refer to artificial intelligence models trained using large-scale data and powerful computing power, which can process massive amounts of data and complete various complex tasks. With the rapid development of AI large models, a series of AI applications based on large models have emerged one after another, which have had a wide impact on social production and life. As a result, it also provides a new possibility and direction for enterprise knowledge management.
"AI + knowledge management" is the use of AI technology to obtain, organize, store and share internal and external knowledge information more efficiently through big data analysis, natural language processing, machine learning and other means. "AI + Knowledge Management" has the following characteristics:
01Automatic knowledge extraction and induction: AI technology can automatically extract, summarize and classify knowledge from massive data, thereby greatly improving the efficiency of knowledge acquisition.
02Intelligent search and recommendation: AI can recommend relevant knowledge content and provide personalized knowledge services according to user needs and preferences through intelligent search algorithms.
03Automatic knowledge update: AI technology can monitor and analyze knowledge changes in real time, update and revise the knowledge base in a timely manner, and ensure the accuracy and timeliness of knowledge.
04Knowledge graph construction: AI technology is used to build a knowledge graph to visualize the correlation and connection between knowledge, which is helpful for a deep understanding of the knowledge system.
"AI + Knowledge Management" will bring a more efficient, intelligent and personalized knowledge management experience to enterprises. "AI + knowledge management" can improve the efficiency and quality of enterprise knowledge management, and realize the accurate transmission and value maximization of knowledge. It can help enterprises to better collect, integrate, analyze and transmit knowledge, accelerate the speed and effect of knowledge innovation, and improve the core competitiveness of enterprises, so as to achieve sustainable development of enterprises.
The practical application value of "AI + knowledge management" in enterprises
At present, enterprises need to face two major problems in the application of knowledge management: internal knowledge integration and application and external knowledge integration and application, mainly including difficulties in knowledge sharing and precipitation within enterprises, resulting in the risk of knowledge monopoly or knowledge loss; The training cycle of new employees is long, the efficiency is low, and the cost is high; Employees have many repetitive tasks and frequent knowledge gaps; Unable to respond quickly to customers' professional needs and missed business opportunities; As well as how to effectively associate and integrate the internal knowledge of the enterprise and the external resources of the enterprise, all of which pose challenges to the development of the enterprise.
In view of the above two problems, this paper takes the "AI+ knowledge management" product system developed by Keyi.com - [Knowledge Easy Stack] AI+ knowledge base as an example to understand the practical application value of "AI+ knowledge management" in enterprise operation.
AI+ Knowledge Base is an intelligent knowledge management system developed by Keyi.com for various enterprises based on the Alibaba Cloud Tongyi model. The system is committed to providing enterprises with efficient and accurate knowledge integration and application scenario design services, and helps enterprises transform complex and scattered internal knowledge and experience into structured, searchable and usable knowledge assets through artificial intelligence and natural language processing technology. At the same time, it helps enterprises to graft and integrate external information resources, form solutions for various business modules of enterprises, and form a set of solutions to reshape the mode of knowledge integration and application. Its specific value is reflected in:
01Promote knowledge sharing and inheritance: break the traditional form of knowledge, avoid the loss of knowledge due to the flow of enterprise members, and promote knowledge sharing, learning and precipitation within the enterprise;
02Improve work efficiency and service quality: liberate enterprise members from repetitive and standardized work, and greatly improve work efficiency.
03Empower employees to perform job functions: According to the company's position and process design, formulate a "one post, one case" AI empowerment solution.
04Support intelligent decision-making within the enterprise: Help managers and ordinary employees quickly respond to customer needs and market changes, and strengthen business operations and service capabilities.
05Reduce corporate training costs: Provide knowledge services in the form of instant answers, change the "cramming" learning mode, reduce training time and costs, and help learners quickly enter the role and understand the business.
In the front-end application of the enterprise, the internal knowledge integration application of the enterprise is mainly formed through AI knowledge question and answer: knowledge search, copywriting, scheme optimization, analysis and evaluation and other special service support; In terms of external knowledge integration and application, the enterprise is mainly formed through AI knowledge Q&A: technology research and development, product solutions, business sales, personnel training and other job solutions.
In the development of modern enterprises, knowledge is the key resource for enterprises to obtain competitive advantages, knowledge management is an important way to enhance the core competitiveness of enterprises, and the application of AI large model technology in enterprise knowledge management will stimulate greater creativity of enterprises and realize the improvement of core competitiveness of enterprises.
Key references:
The role of knowledge in shaping the core competitiveness of enterprises
The significance of enterprise knowledge precipitation
Next-Generation Enterprise Knowledge Management: "Artificial Intelligence + Knowledge Management"