Text: Enthusiastic little dance
Editor: Enthusiastic Xiao Wu
Preamble:
In the age of the Internet, many traditional methods of propaganda have been eliminated because they cannot reach a wider audience. The live broadcast industry is the hottest, and the audience can intuitively feel everything in the local area through live broadcast.
Oriental selection of Yungui is not only to promote the local area, but also to attract more tourists through live broadcasts, so that everyone can better understand everything about Yungui. However, this time in the Dongfang Selection event, there were some negative remarks during the live broadcast, which made the outside world directly question the level of the Dongfang Selection anchor, and believed that this time Yunguixing was not publicity, but a smashing field.
The sentence "mountains and rivers are broken" completely ripped off the fig leaf of the Oriental selection of cultural people, and such a live broadcast event made everyone misunderstand everything about Yungui, and also brought a certain negative impact on Yungui's cultural and tourism industry.
First, the power of live broadcast is very helpful to local publicity
Nowadays, people rarely have the time and energy to understand a place through various promotional videos, because promotional videos cannot make people feel a sense of substitution. The appearance of live broadcast can allow the audience to truly feel everything in the local area through the real-time lens, and this sense of substitution will also make the audience more impressed by the local area.
Therefore, the promotion through live broadcast will undoubtedly be more effective than the traditional publicity method, and it can also attract more tourists and let everyone have the idea of understanding the local area. And now on the live broadcast platform, there are also a variety of excellent anchors, who have rich hosting experience and deep cultural heritage, and can use the best state to introduce everything to the audience in the local area.
The anchors of Dongfang Selection have also gone through a series of selections to become cultural people, and their words and deeds represent Dongfang Selection and culture.
So this time, Yungui Travel can let Ming Ming and Dundun go to the local live broadcast, and they also hope that through their live broadcast, they can attract more tourists, let everyone know everything about the local area, and also be able to have more ideas about Yungui's tourism. But what I didn't expect was that the obvious sentence "mountains and rivers are broken" made the outside world directly misunderstand everything about Yungui.
Second, the complaints in the live broadcast have had a negative impact on everything in Yungui
During the live broadcast, the anchor's words and deeds will be paid attention to by the audience, and it will also have a great impact on the audience. Therefore, when conducting live broadcasts, no matter what you encounter, you need to treat everything in the local area with the right attitude, which is invisibly promoting everything in the local area.
This time in Yunguixing, the anchor obviously did not bring positive energy to everyone when he was conducting a live broadcast, but complained about everything in the local area in public, making the outside world think that he was smashing Yungui's field. Obviously, during the live broadcast, he complained about the local spiders and mosquitoes, as well as the accommodation environment of the hotel, and directly said some negative information about Yungui.
As soon as such remarks appear, it will have a certain impact on the audience, making them misunderstand everything about Yungui and feel that Yungui is not suitable for travel. And this kind of live broadcast content also goes against the original intention of publicity, obviously the purpose of going to Yungui is to promote the local scenery and good things to everyone, so that everyone has more ideas about Yungui.
But obviously did not do this, but through various ways of complaining, to carry out live broadcasts, such live broadcast content, will definitely have a certain negative impact on Yungui's cultural and tourism industry. This time, there is no Dong Yuhui in Yunguixing, he is one of the most outstanding hosts in Dongfang Selection, and he also has a deep cultural heritage.
Without him, Yun Guixing's field work has become a joke, and it is also a cultural person who makes the outside world think that Dongfang Selection has lost its previous level.
Epilogue:
In the era of the Internet, people have more ways to understand the world, and they can also introduce everything to the local area through various ways. This time, Yunguixing was promoted through live broadcast, which was originally a very good thing, and it was also able to attract more tourists.
However, the anchor selected by Dongfang, when conducting the live broadcast, did not use the right way to treat everything in the local area, but instead brought negative information to everyone, which caused everyone to misunderstand. The sentence "mountains and rivers are broken" completely ripped off the fig leaf of the Oriental selection of cultural people, and also made the outside world question them more.
I hope that through the occurrence of this incident, we can make everyone pay more attention to the way of publicity, and also understand the importance of publicity, without correct publicity, it will have a negative impact on everything in the local area, and it will also affect the local development.
For Yungui, I also hope to introduce everything in the local area to everyone through various ways, so that everyone can have the idea of understanding Yungui and travel to Yungui. I hope that everyone will not misunderstand Yungui because of a wrong word, and I believe that everything about Yungui will definitely bring surprises to everyone.