Balenciaga came out with a 9.4w "aunt skirt", but my aesthetics can't keep up with the times

4A Advertising Network

2024-06-19 10:59Published in Guangdong

In this era of rapid change in the fashion industry, there are always some designs that seem to be a surprise from outer space to earth, and people can't help but wonder if their aesthetics have been sucked away by a black hole.

No, Balenciaga, the "champion of strange creativity" in the fashion industry, has made another big move, this time it made a gorgeous debut with an "aunt skirt" worth 94,000, which instantly made netizens' complaints burst.

If you see a girl on the street wearing a white dress with blood on it, then don't be surprised, she may not have come to her aunt, but put on Balenciaga's latest "aunt dress".

Wearing this skirt, it seems to have its own "menstrual period" special effect, and walking on the street has become the focus of discussion in the streets and alleys every minute, and people can't help but ask: "Is this an exhibit that has just escaped from a performance art exhibition?" ”

The high-quality fabric is smeared with a large piece of distinctive color, and it is really a bold designer, a bold wearer.

Some people give more explosive "justifications".

Then some netizens replied:

Some netizens also gave a designer design inspiration:

That's not all, even if there is such a design on the girl's skirt, even the men's jeans have the same design, which is outrageous.

Brain-burning Jun also went to search for it, it is also Balenciaga, this kind of short skirt full of English is not much more normal than this aunt's skirt?

However, Balenciaga's creative directors in recent years seem to have their own unique understanding of "down-to-earth".

If you think that's jaw-dropping enough, you're underestimating Balenciaga's brains. Looking back at its past "masterpieces", you will find that this is just the beginning.

Some time ago, Balenciaga issued a snakeskin bag, which was sold for 24,000 yuan, and the price was 24,000 for this shape and material, and as a worker, he was powerless to complain.

This is really temperamental, but it is the temperament of buying vegetables.

Let's talk about the bath towel skirt that costs up to 7,000 oceans, yes, you heard it right, it's the kind you use to dry your body after taking a bath

Balenciaga 2023 村夏౻𳑟

The design perfectly reproduces the bathroom essentials at home, and people can't help but wonder: is this the cycle of fashion, or a high-end spoof of everyday life?

Some netizens took the bath towels at home to restore them one-to-one, and I have to say that it is as good as the original Balenciaga

Source: Xiaohongshu netizens

Don't worry, there is also that ripped clothes, which simply brings the aesthetics of the "beggar gang" to the extreme, and the whole body is full of loopholes, and every hole tells the story of "I am uninhibited and indulgent and love freedom".

Source: Xiaohongshu netizens

The key is that the price is as high as 8,200 yuan, which makes people wonder: is this a test of buyers' fashion comprehension, or is it a test of the thickness of everyone's wallet?

There are also more explosive "dick silk" underwear, the underwear is covered with horse hair, and even a handful of them is still very long, are you sure it is not a prop borrowed from the crew of "Planet of the Apes"?

There is also a pair of electric welding iron shoes welded together by several iron plates, the surface is baked black lacquer, a whole scrap iron sense of sight, I feel that every step I take is weight-bearing training, and there are intimate brain supplements from netizens: the inspiration comes from the night pot.

Coupled with the welder uniform, it is easy to grasp the fashion circle.

There is also Balenciaga's 1 point pants, are you sure you can really wear this?

The brand engaged in explosive design

Is it the free expression of art, or is it a pure commercial gimmick?

Balenciaga, as an evergreen tree in the fashion industry, has caused a tsunami of discussion in the field of public opinion without exception for its "shocking" works. Admittedly, these designs challenge traditional aesthetic boundaries and beg: is this a free expression of art, or a purely commercial gimmick?

From "aunt skirts" to ripped clothes, these designs have undoubtedly touched the bottom line of most people's senses, but they have also invisibly achieved two purposes: first, the explosive growth of topicality, so that brands can quickly occupy major media headlines without spending huge sums of money on publicity; The second is the redefinition of the boundaries of fashion, forcing people to reflect on the blurred boundaries between "beauty" and "ugliness", conventionality and rebellion.

The advent of each piece is like a well-planned social experiment, testing the limits of the market's acceptance of "deviance". On the one hand, they are like "minefield detectors" in the fashion industry, exploring the boundaries of consumer tolerance; On the other hand, it also reflects the extreme attempts of the fashion industry on the road of pursuing innovation and differentiation.

This can't help but remind people of the huge human head balloons that Japan made before...

There is also a store display made by Uniqlo, and the clothes seem to be incarnated as "A Piao", surrounded by people...

To some extent, relying heavily on this type of sensationalist design can also have side effects. In the long run, it may dilute the core values of the brand and make consumers question its professionalism and artistry. After all, although fashion allows bold innovation, if it loses the pursuit of beauty and the insistence on quality, it may eventually become a short-lived farce.

Balenciaga's future development path may need to think about how to maintain its avant-garde and exploratory spirit while balancing artistry and market acceptance, so as to ensure that every innovation can be a force for the advancement of the fashion industry, rather than just a momentary conversation. After all, true fashion is a classic that has settled down over time, not a fleeting bubble.

Author | Brain-burning

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