If there is any foreign car company that can compete with Chinese brands head-on in the field of new energy vehicles, it is Tesla. As the "big brother" of the electric vehicle industry, the Tesla brand has always had a pivotal market position in the Chinese market. Its Model 3 and Model Y models have also occupied the top position in the best-selling list of electric vehicles for many years.
But recently, Tesla, which is the benchmark for the electric vehicle industry, has also had some problems. Due to the increasingly serious "involution" of China's electric vehicle industry, Tesla has inevitably been affected. First, there was a decline in sales for two consecutive months, and then some online media exposed that its inventory backlog was serious, and even because of the so-called "442" work plan, there was a sales fraud among sales personnel. In order to save the brand image and stabilize sales, Tesla finally pushed the launch of the new version of the Model Y to the front of the stage, hoping to continue to sit firmly in the position of the "boss" in the electric vehicle industry with the new model.
It was rumored that the inventory was overstocked and the sales were fake
At present, Tesla is rumored to have a certain inventory backlog, and at the same time, Tesla's sales have exposed that its current implementation of the so-called "422" work plan has led to sales fraud by some salespeople in order to complete their work tasks.
Recently, Tesla announced its sales results for the first quarter of 2024, which showed that the company produced 433,371 vehicles, but the actual sales volume did not reach the production volume, with more than 10% of 46,516 vehicles not sold. This inventory backlog highlights the challenges Tesla is currently facing in the market. In response to the decline in sales, Tesla China launched a sales plan called "422" to improve sales performance. However, this plan unexpectedly raises a series of questions.
It is understood that the "422" plan requires each salesperson to receive 4 new customers every day, complete 4 test drives, and get 2 orders. This KPI (Key Performance Indicator) system may seem like a motivator to be more productive, but it actually has a negative impact. Salespeople are under tremendous pressure due to high goal setting, and even falsification of sales data has occurred. An internal Tesla employee revealed that in order to achieve unrealistic goals, salespeople were forced to resort to improper means. Due to the company's management's pursuit of sales data, salespeople have to falsify data to cope with the appraisal.
Specifically, in order to complete the KPI, some salespeople even paid a deposit of 1,000 yuan out of their own pockets to brush the order. They place orders through friends and relatives and pay a deposit, which is then transferred back to the person who placed the order, as a way to improve their performance. This kind of order brushing behavior not only violates business ethics, but also causes certain damage to Tesla's brand image.
In response to this problem, Tesla needs to re-examine its sales target and assessment system to ensure that the target is reasonable and feasible. At the same time, strengthen the training and supervision of sales personnel, and improve their professionalism and moral awareness. Only in this way can we ensure the authenticity of sales data and maintain Tesla's brand image and market share. In the current competitive market environment, the long-term development of enterprises is inseparable from honest management and reasonable management. Tesla should learn from this and continuously improve its management system to ensure that it maintains a leading position in the fierce market competition.
Model Y焕新版频发曝光
In order to recover the decline in sales and continue to maintain the top position of pure electric vehicles, Tesla's new Model Y model has been frequently exposed recently, and the new model is likely to play a certain role in driving Tesla's sales.
Recently, spy photos of the suspected facelifted Tesla Model Y parked in the Berlin Gigafactory have attracted widespread attention. Judging from the photos exposed, this new car is likely to be an upgraded and facelifted model, rather than a new replacement product, which is quite similar to the new version of the Model 3.
The new Model Y has been finely tweaked in terms of exterior design, but still retains the signature style of the Tesla family. Photos of the camouflage car show that the changes are mainly focused on the front and rear headlight modules, front and rear fenders, and the tailgate cover, indicating that new design elements will emerge in these areas.
According to related news, the new Model Y is expected to adopt a new front and rear headlight design, and at the same time integrate the design language of the Model 3 new version, making the overall body lines more smooth and dynamic. In addition, the size of the new Model Y Refresh may be increased, which will further optimize the interior space and provide a more spacious ride.
Inside, the new car is expected to be equipped with a newly designed three-spoke multi-function steering wheel, which not only improves grip, but also adds intelligent driving assistance functions. The large-size floating LCD central control screen and 8-inch rear control display will also become standard, which greatly enriches the user's intelligent interaction experience. What's even more exciting is that the new Model Y refresh will also add entertainment screen configurations to make driving more fun.
In terms of details, the new Model Y has also made many improvements. For example, the design of the front center armrest box is similar to that of the Model 3 Update, but the chrome trim strip is subtly added to the wireless charging panel of the phone for a stylish touch. It is worth mentioning that the new car has eliminated the electronic pocket gear and turn signal lever, and integrated these functions into the central control screen, aiming to simplify operation and improve the safety and convenience of driving.
In terms of price, Tesla has always been known for its cost-effective strategy. The current starting price of the Model Y is 249,900 yuan, and it is believed that the price of the new Model Y is expected to remain in this range in order to maintain strong cost performance and market competitiveness after the launch, and may even be further reduced. This will undoubtedly give the new Model Y a strong position in the fierce market competition.